Advertising message
Art
Art direction
Artist
Art director art director
big idea
brainstorming
communications media
conceptualization
copywriter
creative brief
creative director
creative process
creative pyramid
creative
creative
emotional appeals
explorer
fact-based thinking thinking
informational
judge
designated mandatories
message strategy
nonverbal
product concept
rational appeals
target audience
technical
conversion transformational
value-based thinking
verbal
visualization
warrior
< p> Sample animaticAnimation techniques
Audio
Ayer No.1
Benefit title benefit headlines
body copy
boldface
camera-ready art
casting brief
close
command headlines
final draft comprehensive layout/comp
demonstration
design
p>Technical text device copy
Dialogue/monolog copy
Narration donut
Title headline
Attraction hook
Icon
Illustrator
Corporate image institutional copy
Integrated commercial
interior paragraphs
italic
jingles
kicker
layout
lead-in paragraph
lifestyle techniques
logotypes
mnemonic device
Musical commercials
Musical logo
Narrative copy
News/information headlines
< p> on camerapaste up
photographers
picture-caption copy
box picture-window layout
poster-style format
presenter commercial
provocative headlines
question headlines
radio personality
script
seal
signature cuts
p>slice of life
slogans
storyboard storyboard
storyboard roughs
straightforward style straight announcement
Straight-sell copy
Subhead
Taglines
Testimonial
< p> TextTopic sentence theme lines
Thumbnail
Trial close
Graphics visuals
Voiceover
Analog proof
Animation
Synthetic answer print
Aperture aperture
audio console
negative base art
bleeds
blueline
camera-ready art < /p>
Character-count method
Cinematographer
Closing date
Color key
color separation
continuous tones
control room
copy cast
cover paper
CYMK printing
Digital media
Digital proof
Digital video effect Install DVE units
Director
Display type
Copy dubs
Copy dupes
Electronic production electronic production
Printing paper flats
A set of fonts
Four-color printing four-color process
Mesh halftone plate
halftone screen
interactive TV
job jacket
kerning
< p> Computer kioskLeading
Line film
Line plate
Live action
Location
Studio lot
Mandatories
Mass audience venue
< p> master tapemixed interlock
mnemonic device
multimedia presentation multimedia presentation
orthochromatic transparency film orthographic film
transparent plastic film overlay
personal audience venue
platform licensing
postproduction phase < /p>
prepress phase
preproduction phase
print production manager
print production process < /p>
Private audience venue
Producer
Production phase
Residual fee for re-broadcasting < /p>
Contrast overprint reverse knockout
Sans serif font
Minimum contract wage scale
Serif font serif
< p> A sessionSpecial effects
Advertising spots
Stripping
Supers
Talent
Teleprompter
Text paper
Text type
Trap
p>Type families
Typography
Web page
Word-count method
Work sample work print
Writing paper
Advertising English terminology - public relations terms
Editorial advertising advertorial
Advocacy advertising advocacy advertising
ambush marketing
audiovisual materials
bulletin boards
community involvement
corporate advertising
corporate identity advertising
crisis management
entertainment entertainment
exhibits exhibits
close-up feature articles
internal reporting house organ
goods in kind
institutional advertising
lobbying
market prep corporate advertising
marketing public relation
news/press release
opinion sampling
philanthropy
posters
media hype press agentry
media tool press/media kit
Public affairs public affairs
Public relations public relations
Public relations advertising public relations advertising
< p> PublicityPublics
Recruitment advertising
Reputation management
Speechwriting
sponsorship sponsorship
venue marketing
video news release