Advertising message

Art

Art direction

Artist

Art director art director

big idea

brainstorming

communications media

conceptualization

copywriter

creative brief

creative director

creative process

creative pyramid

creative

creative

emotional appeals

explorer

fact-based thinking thinking

informational

judge

designated mandatories

message strategy

nonverbal

product concept

rational appeals

target audience

technical

conversion transformational

value-based thinking

verbal

visualization

warrior

< p> Sample animatic

Animation techniques

Audio

Ayer No.1

Benefit title benefit headlines

body copy

boldface

camera-ready art

casting brief

close

command headlines

final draft comprehensive layout/comp

demonstration

design

p>

Technical text device copy

Dialogue/monolog copy

Narration donut

Title headline

Attraction hook

Icon

Illustrator

Corporate image institutional copy

Integrated commercial

interior paragraphs

italic

jingles

kicker

layout

lead-in paragraph

lifestyle techniques

logotypes

mnemonic device

Musical commercials

Musical logo

Narrative copy

News/information headlines

< p> on camera

paste up

photographers

picture-caption copy

box picture-window layout

poster-style format

presenter commercial

provocative headlines

question headlines

radio personality

script

seal

signature cuts

p>

slice of life

slogans

storyboard storyboard

storyboard roughs

straightforward style straight announcement

Straight-sell copy

Subhead

Taglines

Testimonial

< p> Text

Topic sentence theme lines

Thumbnail

Trial close

Graphics visuals

Voiceover

Analog proof

Animation

Synthetic answer print

Aperture aperture

audio console

negative base art

bleeds

blueline

camera-ready art < /p>

Character-count method

Cinematographer

Closing date

Color key

color separation

continuous tones

control room

copy cast

cover paper

CYMK printing

Digital media

Digital proof

Digital video effect Install DVE units

Director

Display type

Copy dubs

Copy dupes

Electronic production electronic production

Printing paper flats

A set of fonts

Four-color printing four-color process

Mesh halftone plate

halftone screen

interactive TV

job jacket

kerning

< p> Computer kiosk

Leading

Line film

Line plate

Live action

Location

Studio lot

Mandatories

Mass audience venue

< p> master tape

mixed interlock

mnemonic device

multimedia presentation multimedia presentation

orthochromatic transparency film orthographic film

transparent plastic film overlay

personal audience venue

platform licensing

postproduction phase < /p>

prepress phase

preproduction phase

print production manager

print production process < /p>

Private audience venue

Producer

Production phase

Residual fee for re-broadcasting < /p>

Contrast overprint reverse knockout

Sans serif font

Minimum contract wage scale

Serif font serif

< p> A session

Special effects

Advertising spots

Stripping

Supers

Talent

Teleprompter

Text paper

Text type

Trap

p>

Type families

Typography

Web page

Word-count method

Work sample work print

Writing paper

Advertising English terminology - public relations terms

Editorial advertising advertorial

Advocacy advertising advocacy advertising

ambush marketing

audiovisual materials

bulletin boards

community involvement

corporate advertising

corporate identity advertising

crisis management

entertainment entertainment

exhibits exhibits

close-up feature articles

internal reporting house organ

goods in kind

institutional advertising

lobbying

market prep corporate advertising

marketing public relation

news/press release

opinion sampling

philanthropy

posters

media hype press agentry

media tool press/media kit

Public affairs public affairs

Public relations public relations

Public relations advertising public relations advertising

< p> Publicity

Publics

Recruitment advertising

Reputation management

Speechwriting

sponsorship sponsorship

venue marketing

video news release