Douyin’s culture and education label puts more emphasis on user thinking.

1. One is to find professionals to share professional knowledge.

2. The other is to share some learning methods to attract target fans from a perspective closer to student life

Douyin operation has entered the 2.0 era, and it now emphasizes more User thinking.

What is user thinking? I specify my users in a certain field, such as a specific age, gender, study, hobbies, etc., establish competition barriers in this field, and carry out refined targeting of private domain users. operations and continue to tap into the value of the brand.

Technology companies start from the function of the product and provide some technical instructions based on daily life usage scenarios, which are very popular among young people.

No matter how different industries do it, it remains the same. It is still our core product and must be integrated with mass entertainment.

Nowadays, many people still think that as long as they advertise on Douyin and reach more users, they can directly monetize their products. I think this is still based on very crude traffic thinking.