1982 Nike's first pair of air-cushion basketball shoes, "Air Force 1", promoted the development of sneaker technology. Objectively speaking, the birth of Air Force 1 stimulated the production of sports shoes to win Reebok. Reebok had to come up with countermeasures to consolidate its position in the Jianghu.
Although many people like to compare air pump with air, from a technical point of view, there is a big difference between them: the air pump not only increases the shock absorption of the insole, but fills the gap between the foot and the shoe by inflating the air bag in the shoe through the small air pump on the tongue of the shoe, thus protecting the movement of the foot (sole, ankle, foot surface ... the whole foot) and improving the stability of the foot in the shoe. According to different sports requirements, each pump has a unique pump system.
Personally, from a technical point of view, Nike AIR is too simple, too ordinary, too straightforward and too superficial compared with the pump technology. However, sneakers are a popular culture after all, and they are by no means something that scientists discuss in the laboratory. A pair of shoes should not only meet the needs of users' feet, but also (even more importantly) meet the psychological needs of users. This ... Reebok first launched special women's sporting goods and cooperated with movie stars ... It's not that Reebok didn't do well enough, but that Nike did well.
Because of the pump technology, Reebok enjoyed glory in the late 1980s and early 1990s. Although many people who love Nike Air disdain to pump, Reebok Pump should occupy an important chapter in the history of sports shoes development, and even Air should pay tribute to it.
1982 Nike's first pair of air-cushion basketball shoes, "Air Force 1", promoted the development of sneaker technology. Objectively speaking, the birth of Air Force 1 stimulated the production of sports shoes to win Reebok. Reebok had to come up with countermeasures to consolidate its position in the Jianghu.
Although many people like to compare air pump with air, from a technical point of view, there is a big difference between them: the air pump not only increases the shock absorption of the insole, but fills the gap between the foot and the shoe by inflating the air bag in the shoe through the small air pump on the tongue of the shoe, thus protecting the movement of the foot (sole, ankle, foot surface ... the whole foot) and improving the stability of the foot in the shoe. According to different sports requirements, each pump has a unique pump system.
Personally, from a technical point of view, Nike AIR is too simple, too ordinary, too straightforward and too superficial compared with the pump technology. However, sneakers are a popular culture after all, and they are by no means something that scientists discuss in the laboratory. A pair of shoes should not only meet the needs of users' feet, but also (even more importantly) meet the psychological needs of users. This ... Reebok first launched special women's sporting goods and cooperated with movie stars ... It's not that Reebok didn't do well enough, but that Nike did well.
Anyway, let's keep talking about the pump. 1989, the first pair of high-heeled shoes named "Pump ERS" went on the market. This is a pair of high-top basketball shoes. Its advertising slogan is very market-oriented-"cheer up and vent", telling the world that I am here to fight Nike Air. Then, Reebok introduced two special pumps for women's shoes: "AXT Pump" and "Aerobic Lite Pump mid", which surprised the women's shoes market at a low price.
In the All-Star Game of 199 1, the Celtics' nobody, Leather Bram, defeated many experts including "Rain Man" Kemp with "no style" (blindfolded right arm and dunked around with left arm) and won the dunk contest in one fell swoop. At that time, the child had a pair of "Omnizone Lite Pump" on his feet. A year ago, Reebok signed a contract with dermal bram to launch two new pumps in due course, one is Twilight Zone Pump, and the other is Omnizone Pump endorsed by dermal bram. These two pairs of shoes are lighter and smaller than the previous basketball shoes, and they were recognized as the highest technical basketball shoes at that time. At the same time, Reebok's pump technology began to be applied to tennis shoes, and the chief spokesperson in this respect was the popular Zhang Depei.
1992, Reebok pursued victory, and shoes such as "Pump II Hi", "Battleground Pump", "Transit Zone Pump" and "the Double Pump" stood out among plum blossoms. They even signed shaquille o'neal, the number one tower shark in the NBA, and launched an exclusive signature pump-"Shaq No.1 Pump" (the first pair of basketball shoes using "Graphlite" technology). At this time, Reebok recovered a lot of lost land occupied by Nike, which is a spring breeze.
Unfortunately, the good times did not last long. With the advent of Air Max, which was jointly created by three consecutive NBA championships and Jordan and Pippen, Nike, which was overwhelmed by Reebok, quickly recovered its vitality.
At this time, Reebok made a mistake in market operation: they signed seattle supersonics's shawn kemp, but the subsequent Kamikaze series was put on the market without causing any sensation. Then, although Reebok continued to innovate in pump technology, it never became a trend leader again.
1994, Reebok Pump began to explore new ways and launched "InstaPump Fury" running shoes. Because of the use of pump technology, this shoe is lighter and more fit than the previous running shoes. InstaPump Fury has achieved unexpected good results in the Japanese market. The reason is that its appearance design is very breakthrough: borderless design and contrast color matching. Japan likes this amazing design. ...
Over time, retro style and DMX technology have brought opportunities for the revival of PUMP, but as I said just now, "It's not that Reebok is not good enough, but that Nike is doing too well."