First of all, if you want to do a good job in micro-marketing, you must first sort out the system and actually do it. Qiu Daoyong, a teacher from a deep mountain forest, once said that enterprises must master three viewpoints, namely, brand, platform and capital, in order to do well in micro-marketing.
Brand has three stages: exposure (traditional brand), striving for service (seeking brand) and winning culture (micro-brand).
How to build a personal brand;
Jobs, live only to change the world! Xiaomi marketing model: extreme, dedicated, word of mouth and fast. Now it is eyeball economy, attention economy, spelling individuality and spelling characteristics.
Brand is a relationship, not a statement: personal brand is the impression or feeling that others have on you, and describes all the experiences of establishing a certain relationship with you.
The word focus is called authority, highlighting advantages, and calling it an expert! Which word should you and your business focus on? )
These contents were said by Mr. Xu Maoquan in the micro-marketing training class in the deep mountains and forests:
1. The essence of content marketing is to simplify complex content.
Wallet picture: where is the connotation of the brand? Study our target customer base.
Highlight your own theme.
Please give me a reason to scan the code.
Share what is valuable to your customers and what are the advantages of your products.
The so-called content marketing refers to conveying the relevant contents of enterprises through pictures, texts, videos and other media to cultivate customer service confidence and promote sales. Finally, guide potential buyers through the content you present, and finally regard you as his strategic partner. It pursues rational and long-term education, and ultimately improves brand loyalty and viscosity.
Content marketing activates the influence of social circles.
Micro-marketing content creation has three prerequisites: clear corporate strategy, clear brand positioning and familiarity with platform tools.
Five principles of content creation: interesting, practical, relevant, pluralistic (one center, several basic points) and orderly.
Six categories of content make your marketing more effective.
The misunderstanding of content creation in marketing: no system, lack of planning, excellent marketing means, single content distribution channel, no accurate data analysis, and one department is fighting alone.
Landing skills of micro-marketing soft text;
Eight golden references of article title: interest points, news value, strong promotion, relevance to readers, keywords, buzzwords, playing with emotions, and contradiction theory.
The five simplest writing methods are: comparison, comment, inventory, interview and summary.
The expression carriers of micro-marketing soft articles: portal website, official website, mobile website, WeChat circle of friends, Weibo, blog and printed matter.
Micro-marketing soft text integrated marketing: marketing target integration, marketing content integration, distribution channel integration and feedback.
Micro-film, micro-video, double micro-discussion
Advantages of micro-video and micro-film marketing: the best feeling and experience, easier to be included by search engines, easier to combine with other online marketing methods,
Self-checking secret of content marketing:
Take the road of simplicity and go with the flow.
Principles of event marketing: importance, proximity, uniqueness and interest.
Two passwords to multiply the marketing effect of events: Is your business enough to attract media attention? Are the things you do related through the media?
Three entry points of event marketing: public welfare, focus and crisis
The reasons for the failure of event marketing are: challenging the government (unfounded), the product is the last word, there is no choice but to do a good job in product positioning marketing, challenging cultural customs, and insufficient soft text tracking.
Live up to heaven, people and hearts-Han Yu
In the era of mobile internet, marketing is not the most ruthless, only more ruthless.
1. The shocking charm of advertising implantation: multiplication, lasting influence and fast speed.
Video sharing
The highest state of advertising is not that there is no advertisement, but that the advertisement has not been discovered, but has accepted the content of the advertisement.
Text, pictures, videos
Pay attention to practical hotspots
Skills of video implantation: props implantation, lines implantation, plot implantation, scene implantation and culture implantation.
Share mobile phone application skills
Wechat naming skills: name (manager Zhang Tmall), functional and practical (assistant manager Fang of the hotel), image naming (Fang Fang, home of basketball), industry field (lawyer Wang Wei), questioning naming (what makes the most money), alternative naming (English joke Wang Min), encyclopedia naming (cute girl encyclopedia) and other naming methods (weather girl Xin Qing).
Give yourself the most appropriate name.
Personality naming skills:
The most attractive
1. Free trial.
2. Free test
3. Free information gifts
4. Free third-party subsidies
5. Free add-on products
6. Free service
7. Free media
Whether it is in the signature of WeChat personality or in other publicity of enterprises, it is necessary to add free media.
Honey, if you don't understand anything, you can trust me privately. At the same time, I sincerely hope to help you. These one-sided parts may also inspire you!