There are many factors that prevent mail from entering the trash can, which are usually summarized as follows:

1, send the domain name as far as possible into the white list of mail service providers.

2. Pay attention to the sending speed of the mail, and don't send it too fast.

3. Try to divide and clean up the recipient list.

4. Provide anti-subscription and unsubscribe links

5. Preheat in advance before sending.

6. It is forbidden to send junk content and content that violates laws and regulations.

7. The content of the email template is clearly arranged, and the marketing words, pictures and attachments are carefully used;

8. Use a formal and professional email marketing platform, such as WAYINCLOUD Wei Yingyun, which will provide an IP automatic preheating mechanism to help you avoid marketing emails from entering the user's trash can.