Inadvertently, an unforgettable activity ended. You must have learned a lot of new knowledge. Write a summary of your activities and record your gains and contributions. You can't write a summary of activities carelessly. The following is a summary of my marketing activities (selected 6 articles) for reference only. Let's have a look.
Summary of marketing activities 1 According to the overall arrangement of the marketing activities of the May Day mobile phone festival of the municipal company, resources can be gathered, channels can be expanded and sales can be promoted through the May Day activities; Taking advantage of the newly opened store resources, our company acted quickly and set up a marketing team composed of deputy manager, channel supervisor and channel supervisor, which made unified arrangements to ensure the smooth completion of the May Day mobile phone festival task.
Measures:
1. Take advantage of the resources of three newly opened stores along Yima Road, set up a stage outside the store for three consecutive days during the festival, hire professional entertainers, intensify publicity and increase the traffic entering the store.
2. Conduct in-store marketing policy training during the festival to ensure that the clerk understands the policies and charges; And organize the materials of the storefront of the May Day bombing shop, decorate the storefront with agents, post promotional posters and exquisite number sheets, and create a publicity atmosphere during the festival.
3. Arrange sales staff to set up tents, distribute gifts and leaflets outside the hall, strengthen the guidance to the people inside and outside the hall, innovate publicity and attract users.
4. During the activity, the price will be reduced, new products and best-selling models will be put on the shelves, and there will be real machine demonstrations to ensure the experience effect, including mobile phone performance, Internet access speed, application software and personalized needs of users.
5. Publicize with marketing agents in the form of distributing leaflets and mobile publicity vehicles, so as to improve the publicity.
6. Hold a communication meeting with the agent boss and shop assistant every night, sum up experience, analyze existing problems, and put forward rectification measures for existing problems to ensure the smooth completion of the task.
Marketing effect:
From May 1 to May 3 1, 843 mobile services were developed in three frying shops.
Among them, 523 households were sold by contract, and 5 17 holiday activity models were sold, an increase of 18.5% over April. Lay a good foundation for future development!
Summary of Marketing Activities On March 10, 2 20XX, Jinguoping Power Supply Station held a general meeting of all employees. At the meeting, the implementation plan of anti-accident struggle activities in Jinguoping Power Supply Station was read out, the learning content and work direction were clarified, and the importance and necessity of anti-accident struggle activities were emphasized in order to realize the safe operation of power grid and equipment. Combined with the actual situation of this workshop, the employees of the whole workshop have done the following work.
First, the workshop organizes to strengthen the study of safety professional knowledge, comprehensively improve the safety ideological quality of employees, always adhere to the idea of "safety first, people-oriented" and firmly establish the working purpose of "safety first, prevention first".
Second, consciously learn all kinds of operating procedures based on safety regulations and instructions from superiors about safety in production.
Third, safety measures should start with employees themselves and completely change the habit of irregular operation. As long as attendance is on the front line, safety helmet, safety belt, electroscope and insulation instrument must be carried with you and used in strict accordance with safety operation steps.
Four, in my spare time, take advantage of the opportunity to visit the countryside to explain the basic knowledge of safe use of electricity to power customers, and enhance the safety awareness of power customers.
Five, meter reading, while charging, while dealing with various channel security risks, all kinds of hidden dangers to people, limited to a specific time, the rectification is completed.
Six, increase the power facilities within the scope of protection of illegal housing and offline mountain shooting investigation.
Seven, the workshop staff also advocated to pay the electricity fee in advance after the work, voluntarily organize the workshop staff to conduct a comprehensive cleaning of the power facilities within the workshop within 3-5 days.
Summary of Marketing Activities 3 In order to spread marketing ideas, enrich campus cultural life, strengthen students' marketing planning and production ability, and guide students to live a positive university life, the second campus marketing competition began in 20XX and ended in 20XX. The relevant situation of the contest is summarized as follows:
1. The theme of this competition is "Passionate Youth, Marketing and Entrepreneurship", aiming to provide students with a platform for practical business operation. With the help of this platform, I set up my own team to carry out actual sales planning and operation, overcome various difficulties encountered in the actual marketing process, exercise the marketing planning ability and crisis handling ability, and cultivate the team consciousness of division of labor, cooperation and mutual assistance.
2. In the publicity stage of the contest, the organizing committee of the contest * * * received 20 team registrations, and in the preliminary stage of the contest * * * received 10 team marketing plans. After the handsome selection, five teams were sold in the rematch stage, and the last five teams entered the finals. Each team showed their talents and demonstrated them through PPT.
3. After the preliminary, semi-final and final competitions, the extraordinary team of 30 1 district 10 community management team won the first prize, the changeable warrior team of 30 1 district 10 information management team won the second prize and the third prize was 3065438/kloc.
Results of the contest: The campus marketing contest, which lasted for nearly two months, was innovative in form, positive in content and close to students' lives, which met the requirements of college students to experience the actual business operation and improve their social practice ability. It not only enriches students' extracurricular life, but also provides them with an opportunity to realize themselves and exercise themselves, which has won the recognition and praise of the majority of students.
Generally speaking, the "Second Campus Marketing Competition" of Hunan Vocational College of Judicial Police Officers was a complete success, which was well received by college leaders and teachers. We express our heartfelt thanks!
Overview of marketing activities 4 I. Business direction and objectives
Sales task. The next month is the traditional off-season of air conditioners, so it is necessary to strengthen team training, formulate a training plan with supervision and inspection, do sales skills training once a week and feed it back to the department head, the store manager to supervise and inspect, and communicate with the shopping guide to understand and relate some psychological fluctuations caused by the off-season sales, so as to ensure that the annual sales of air conditioners are the same as last year.
Second, be strict with yourself.
As a class teacher, we should strictly demand our own code of conduct, improve our professional level, pay attention to the changes in sales, study more, adjust the market of competitive stores every Friday, solve the feedback problems of employees in time, communicate with brands that can keep up with the progress of tasks, find out the reasons and promote sales.
Third, I hope the company will increase sales promotion and promote year-end sales.
Entering 10, mainland customers come to xx for the winter and also enter the peak season of Sanya sales. Through the sales in 1 1 month, it is found that xx customers need to buy home appliances for decoration during the National Day, which accounts for a large proportion of the whole customer group. I hope the company can do some targeted publicity and inform these consumer groups with certain purchasing power. The number of customers in surrounding counties, cities and towns has decreased significantly.
The company focuses on the promotion of several new buildings in xx, and can sponsor or distribute shopping bags with our name, telephone number, address and logo for advertising.
Fourth, improve the service level around taking customers as the center.
Continuously improve the service and management level. Smile, use civilized language, ask customer service more quickly and efficiently, and solve and restore the problems and suggestions reflected by customers in time.
The pace of life always comes out by accident. The more inevitable it is, the more regrettable it is. It happens by accident. From165438+1October 1 1, Tianshou food was added for two months and three days. When a newcomer writes a year-end summary, it is naturally a thick stack of original bills, which form statements in different lockers. There is a warm current in my heart. They silently recorded the results of two months, like annual rings, with traces to follow but inexhaustible.
20xx is mainly collecting and summarizing these two months, including financial statements, sales points, sales ranking of general statements, material consumption assessment of raw material warehousing statements and salary statements. When all the sentences clearly appear behind the watchmaker, they belong to their text combination.
From that moment on, I became a completely new person, curious and happy. I am very happy to fight again in my beloved financial field, and I am also very afraid to return to the accounting post of "always preventing mistakes and reflecting every night". But that's how it started. I have always felt that I am not a person with quick adaptability, and I am afraid of being unfamiliar. Unfamiliar environment always seems to be an unknown. After being familiar with the unfamiliar environment, I suddenly feel that I have gradually integrated into this group and started to share the fun brought by work again. Although the footprints during my standing are enough to make me look down on the world, I feel sad and happy, but I still feel heavy about such a fact.
I regard him as my love in return. As a member of marketing, I naturally understand that the real connotation of marketing is to meet the demand, create value, treat every employee and guest with full enthusiasm, and make myself a landscape to show talent. The meaning of leadership is to make everyone good enough to be independent. But I think in this fast-paced world, nothing can replace the emergence of more and more substitutes. Look at the remaining materials in the cupboard. I think it will get thicker and thicker. The reason why we exist is to make ourselves stronger and irreplaceable. It replaces life.
Summary of marketing activities 5 As a grass-roots account manager, I face customers all day, and unconsciously I slowly find that when I talk about marketing loans with customers, I always add a sentence intentionally or unintentionally, "When do you bring your card, I will open mobile banking and other functions for you, so you can transfer money in the house, which is very convenient!"
In fact, promoting e-banking has become an important part of our daily work. Compared with our competitors, our e-banking business started late, which requires us to seize the opportunity and do a good job in marketing and promotion. According to the characteristics of its own service area and service group, it provides customers with more convenient services. In daily work, in order to promote the better development of e-banking business, I think we should make more efforts in the following points.
First, "sharpening the knife does not mistake the woodcutter."
Preparation is the most important thing to do a good job in marketing promotion. First of all, we should understand what e-banking is. E-banking refers to banking services provided by banking financial institutions to customers by using communication channels or open public networks developed by banks for specific independent service facilities or customers. We should fully understand the characteristics of e-banking, so that when consulting customers, we can be responsive and reflect our professionalism. Before promoting marketing to customers, we must understand many advantages of the current e-banking business, such as "anytime and anywhere", "no need to queue at the counter", "free inter-bank transfer" and so on, so as to attract customers and customers will generally be willing to accept it.
Second, "If you want to convince others, convince yourself first".
Although e-banking has been promoted for some time, and customers are more or less familiar with the convenience of e-banking, it is still full of difficulties and doubts for people who come into contact for the first time. The best solution is to learn how to use it first and feel the convenience of e-banking. Through my own use of e-banking, I realize that this not only provides customers with convenient means of payment, but also creates a convenient and fast fund management platform for customers, which integrates transfer payment, telephone payment and regular savings and financial management. Then, through the actual demonstration and hands-on demonstration of the customer, the customer's worries about e-banking business are gradually dispelled, and he is encouraged to learn the operation by himself.
Third, "the smell of wine is also afraid of the deep alley."
As the saying goes, "the fragrance of wine is not afraid of the depth of the alley", but in the increasingly competitive rural financial market, it is just the opposite. Although our e-banking business has many benefits, at present, major commercial banks have launched a wide range of e-banking products and services, and the publicity methods are also varied. Moreover, most of our business outlets are in towns and villages, and the customers we face are mostly low-educated. This requires us to strengthen the publicity of e-banking business, by printing some easy-to-understand and intuitive publicity color pages and holding some publicity activities regularly to explain the advantages and convenience of e-banking products to customers and expand the publicity of e-banking business.
Fourth, "it varies from person to person, and it is tailored to suit one's needs."
In the promotion of e-banking business, we should be good at exploring and screening potential customers of e-banking, such as young people and students with strong ability to accept new things, government workers with a certain educational level, merchants with trading needs on the settlement date of funds, etc. Because of their own characteristics, this group of people are easy to accept e-banking business, so they should strengthen marketing as key customers of e-banking business promotion. Through the promotion of these kinds of people, he really got the convenience of electronic banking, and he would be willing to recommend it to his friends, thus expanding the coverage of electronic banking business.
The above is just my personal experience in promoting e-banking business. I hope to communicate with my colleagues and work hard for the rapid development of e-banking business of rural credit cooperatives.
Marketing activity summary 6 aims at "enlivening academic thoughts, enriching practical experience, improving hands-on ability and prospering after-school life", and takes the slogan of "marketing yourself, planning life, promoting the healthy development of associations in financial institutions and serving financial college students" to spread marketing theory and popularize marketing knowledge, providing a platform for financial college students to learn marketing knowledge, participate in marketing practice activities and conduct self-marketing exercises, and adding highlights to campus life.
In recent years, we have been focusing on the work arrangements of the Youth League Committee and the Department of Business Administration and the growth needs of members, constantly strengthening our system construction, humanities construction and characteristic activities construction, and actively serving the majority of students.
First, people-oriented and strengthen the humanistic construction of the association.
Unified thinking is the premise of unified action and the basis of rallying people's hearts and uniting forces to do all the work well. The Association fully realizes the importance of humanistic construction, actively builds a community culture with its own characteristics, and also makes its own contribution to the promotion of finance from junior college to undergraduate course.
The new cultural concept of this association is "to promote my business, respect my financial expertise, pursue Excellence, and make this association my home". Introduce the concept of "home" into the daily management of the community.
(1) Caring for members from life, study, work and other aspects makes us feel the warmth of home when studying abroad. Our birthday greeting activities have been going on, and we also promise to do this work well all the time. In the big family of marketing association, everyone has the consciousness and status of master.
(2) Strengthen the "cIs" identification system and introduce the enterprise management concept appropriately.
Integrate theory with practice, apply what you have learned, and introduce cIs identification system into the Association in. Now every activity emphasizes our purpose and logo, forming a certain recognition system. Internally, members have reached a unified consciousness, resulting in a sense of belonging and pride, which in turn stimulated their passion and enhanced their sense of ownership; Externally, it can enhance the image of the association through visual impact, and convey the information and culture of the association to the public, which is easy to identify.
(3) Expand the communication platform so that every member can become the real master of the association.
According to the data of China Internet Information Center in, the internet access rate of college students was 84%. Our school is also gradually realizing network management. The association also keeps pace with the times. Last year, it counted the QQ numbers of each member and established its own QQ group. We have open mailboxes and mailboxes, which provide a good communication platform for members. Members of the Board of Directors also exchange management experience of the Association with everyone in QQ group from time to time, accept members' criticisms with an open mind, actively adopt members' opinions, and let every member join in the construction and management of the Association.
In addition, our directors have also established a QQ group for special communication, and the Association has also decided to set up its own website and publish its own work newsletter next year, thus further strengthening the communication of the Association.
Second, accurately position the market and actively go out.
We actively understand the market demand and actively expand outside the school. First of all, we should communicate with the marketing clubs of other schools. In, organized members to participate in the "First Marketing Skills Competition in Hunan Province", and 0% of the contestants obtained the qualification certificate of senior salesman, planning minister Wu won the gold medal in the automobile industry, and won the qualification certificate of intermediate salesman in the final. Our association participated in the second exchange meeting of universities in Changsha held abroad. * * * More than 30 associations and more than 400 people attended the exchange meeting, which was reported by Hunan Education TV and other media. The second is cooperation with enterprises and institutions. Since its establishment for many years, the association has been committed to improving the practical ability of its members, and has maintained long-term cooperation with companies such as Sun Man, Chenxi, Xinmeide Market Research, Provincial Bureau of Statistics, Master Kong, Uni-President and Coca-Cola. To provide long-term part-time or full-time opportunities for its members.
While basing on the development space of our school, we should actively go out and look for development space. Really integrate theory with practice and improve the quality of the third classroom.
Third, improve the system and carry out daily work in an orderly manner.
Fiona Fang cannot live without rules. We constantly improve the system of the association and keep pace with the times. According to the actual situation of the association at this stage, the articles of association, financial system and meeting system of the association have been improved, and the supervision system and membership evaluation system have been established. All departments work together to manage our home. Especially in this semester, we also established and implemented the petition system, strengthened the contact between members and directors, and ensured that the effective demands of members could reach our directors in a reasonable and timely manner.
Fourth, activities have their own characteristics and cultivate their own community culture.
In 20xx, the Association cooperated with Zhejiang Dong Bang Clothing Co., Ltd. to hold a Dong Bang clothing charity sale in Jinfeng Hotel with the theme of "Helping Poor College Students". Sixty percent of the students who graduated that year came from this activity, and all the money was given to the work-study center of the Student Affairs Office.
20xx Last semester, Robust jointly held the second Pulsating Campus Challenge, which was a complete success.
In 20xx, our association participated in the "Master Kong" Cup Marketing Competition of Hunan University Alliance on behalf of Finance College, and achieved excellent results.
Last semester, 20xx actively responded to the first month's club activities of Hunan University of Finance, and planned and organized a super competition activity, which had a positive impact on the whole activity and won unanimous praise from all the teachers and students.
20xx 10 The 5th Campus Culture and Art Festival Image Promotion Competition was organized by the Association, which broke the conventional indoor stage form, adopted outdoor stage performance and a week-long promotion skill competition, and put the marketing theory into practice again.
On the evening of 20xx 10, two activities of the advertising design competition, sponsored by the Youth League Committee and the Student Affairs Office, undertaken by the Department of Business Administration and co-organized by the Gold Mine Marketing Association, came to an end with warm applause. This activity is divided into four steps: collection of works, initial evaluation, public review and on-site evaluation. It took more than a month to receive more than 40 entries, which set off an advertising boom on campus.
20xx 10, the Association and PepsiCo's 7-up Company held a 7-up activity in the school, which was well received by the students and won the attention of the school.
In 20xx 10, the Association cooperated with Val Clothing Company to hold the first Miss Etiquette Competition for fresh graduates of Finance College, which developed etiquette knowledge for all teachers and students and set off a "etiquette storm" in the school.
In 20xx 10, the association held the X-domain Cup "Olympic Theme Series" to welcome the elegant month of the Olympic community. Through the activities, students learned about the team spirit of "We are more important than me" and launched a large-scale signature activity of "One World, One Dream" to feel the Olympic atmosphere in advance.
20xx 10, the association cooperated with the Foreign Languages Department to hold a "Christmas party" sponsored by Chen Wenjing Food Company, which was also a thank-you party for our members. We adhere to the tenet of "Members First".
—— 10, our association held "1+1>; 2 "Quality development activities, we emphasize the team spirit of" We are greater than me ".
Focus on the characteristics of marketing, and strive to develop the activity into an irreplaceable activity with its own characteristics. In addition, we should start from such a trivial matter as not being late for activities and cultivate community culture with the characteristics of marketing associations.
Looking ahead, our tomorrow will be more exciting.
In the new stage, under the leadership of the Federation of Student Associations, the Department of Industry and Commerce and relevant departments, I will continue to hold high the banner of "prospering my industry and commerce and respecting my finance", persist in building a community culture with its own characteristics along the tradition of inheriting the community, persist in the characteristics and diversification of activities, persist in starting from members, and strengthen the weak links of the community. Qi Xin will work together to continuously improve. We believe that the association will have a better tomorrow.
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