EDM email marketing can be regarded as one of the most basic or essential methods among so many marketing and promotion methods for enterprises.

What is email marketing, email marketing skills, email marketing precautions, and how to do email marketing well.

1. What is email marketing

Email marketing (EDM, the abbreviation of Email Direct Marketing) is to promote marketing to users through email.

E-mail marketing must do the following:

1. User permission

2. Email delivery of information

3. Produce value to users

If you lack these, you will be getting further and further away from email marketing, getting closer and closer to spam, and then the effect will be declining. If you pass these three points, it is also a qualified marketing email.

2. Email marketing skills

Email marketing has a long history, is low-cost, and can effectively improve the conversion rate of online transactions.

Email marketing skills:

1. Collection and organization of email contact address books

The collection, organization and screening of address books are very important. If this is not possible, then email marketing may be in vain.

The most important thing about the effectiveness of marketing is whether the address book is accurate and whether it accurately grasps the characteristics and needs of users.

The following will introduce you to several methods of collecting email addresses:

(1) Collection through various activities

Use various activities to attract More users’ attention, such as some mini games, viral marketing activities, etc.

(2) QQ, Weibo authenticated login

You need to further fill in your personal information to browse product information. After the user authenticates and logs in on QQ, Weibo, etc., among the personal information It will include mailboxes, which are another form of mailboxes and are worth collecting and organizing.

(3) Website registration user information

When registering, users need to enter the correct email address as verification to facilitate password verification or receive verification, etc. The emergence of this method is solicitation User email addresses open the door to convenience.

(4) Prize-winning survey and bounty solicitation

It is even more important to notify by email whether you have won a prize. The prize-based survey will arouse everyone's interest to actively participate and compete to win. Prizes, because this can also collect the email addresses we need from the side.

2. Determine the subject of the email

The subject of the email should be concise, concise and innovative. However, there are some poorly used marketing words, such as "big price reduction" and "jumping price", which have no meaning to users.

3. Precautions for email marketing

1. Reply to email comments in a timely manner

Through the email platform, you can receive emails from users in real time and respond in a timely manner.

2. The email format should not be confusing or messy

Although the email format does not form a unified style system, as a commercial marketing email, it must at least include: title, The body of the email, the sender’s signature, the source of the information, and the unsubscribe button.

3. Pay attention to the frequency of email sending

It is recommended that the frequency of email sending should not be too high or fluctuate too much. You must pay attention to the periodic frequency of email sending.

EDM Marketing