Cai Yuheng, School of Media and Design, Shanghai Jiaotong University, conducted an empirical study on social media show love among college students to verify whether show love will lead to a quick breakup. The results show that Xiuen's love is positive to the relationship between couples and the outside world, which is objectively beneficial to the development of bilateral relations. The statement that "showing love is quick" is contrary to the survey results in actual effect.
Wang of School of Journalism and Communication, Peking University pointed out that although male users lag behind female users in showing their photos, real information and personalized signatures, they surpass female users in the number of friends, which shows that male users are still active in the process of virtual interpersonal communication. In addition, in the traditional display environment, women's self-display tends to be reserved, while the investigation and analysis on WeChat platform shows that women's self-display tends to be proactive.
Xu Zhi of Renmin University of China and Yang Liming of Peking University believe that advertising frequency, advertising effect and advertising brand are not the most important things in advertising on WeChat platform. What is important is how to promote the interaction between friends through advertisements, and then stimulate users' memory, cognition and other follow-up reactions to advertisements through the interaction between friends.