Current location - Quotes Website - Personality signature - Wechat was hotly debated at the Shanghai Jiaotong University New Media International Forum.
Wechat was hotly debated at the Shanghai Jiaotong University New Media International Forum.
Is it meaningful to "show love quickly" What are the differences in self-presentation between men and women on WeChat? How to make WeChat friends circle advertisements more effective? 65438+1From October 24th to 25th, the "20 15 International Forum on New Media" co-sponsored by the School of Media and Design and the School of International Communication of Shanghai Jiaotong University was held in Shanghai. The new media represented by WeChat attracted the attention and heated discussion of the participating experts.

Cai Yuheng, School of Media and Design, Shanghai Jiaotong University, conducted an empirical study on social media show love among college students to verify whether show love will lead to a quick breakup. The results show that Xiuen's love is positive to the relationship between couples and the outside world, which is objectively beneficial to the development of bilateral relations. The statement that "showing love is quick" is contrary to the survey results in actual effect.

Wang of School of Journalism and Communication, Peking University pointed out that although male users lag behind female users in showing their photos, real information and personalized signatures, they surpass female users in the number of friends, which shows that male users are still active in the process of virtual interpersonal communication. In addition, in the traditional display environment, women's self-display tends to be reserved, while the investigation and analysis on WeChat platform shows that women's self-display tends to be proactive.

Xu Zhi of Renmin University of China and Yang Liming of Peking University believe that advertising frequency, advertising effect and advertising brand are not the most important things in advertising on WeChat platform. What is important is how to promote the interaction between friends through advertisements, and then stimulate users' memory, cognition and other follow-up reactions to advertisements through the interaction between friends.