It requires personal talent and hard work~~~~Top 10 skills for entrepreneurs - "Nirvana"

Integrity: the foundation of entrepreneurship

< p>The market economy has entered the era of integrity. As a special form of capital, integrity has increasingly become the foundation and source of development of enterprises.

There is a famous saying in the venture capital industry: "The first element of successful venture capital is people, the second element is people, and the third element is people." This statement is enough to prove that venture capitalists attach great importance to the personal qualities of entrepreneurs. level of attention. In their view, entrepreneurial projects, business plans, business models, etc. can all change over time, but it is difficult to change the quality of entrepreneurs in a short period of time.

The quality of entrepreneurs determines the company’s market reputation and development space. If you don't keep "honesty", you may "win temporary benefits", but you will definitely "lose long-term benefits." On the contrary, it can bring huge financial resources with good reputation and make the business start to get better.

Confidence: the driving force for entrepreneurship

Wada Kazuo, the founder of Japan's Yaohan Group, only ran a small fruit shop at the beginning, and was burned down by a fire with nothing to lose. However, with the support of the belief that "without destroying the old, you cannot build the new", he finally made a comeback and became a famous entrepreneur.

Human will can exert unlimited power and turn dreams into reality. For entrepreneurs, confidence is the driving force for starting a business. You must have confidence in yourself and the future. You must firmly believe that success or failure is not determined by fate but depends on your own efforts. You must also firmly believe that you can overcome all difficulties.

Courage: Treat failure as the cornerstone of success

Silicon Valley is known as the "entrepreneurial base camp". Here, tens of thousands of companies fail every year, and thousands more Thousands of entrepreneurs became rich overnight. John, a well-known American entrepreneurial coach? Neshan said: "The secret that creates the success story of Silicon Valley is failure. The results of failure may be embarrassing, but they are inexhaustible living teaching materials. The efforts and experience accumulated in the failure process are all the basis for creating the future." A valuable foundation for success. "Success requires the accumulation of experience, and the process of starting a business is a process of constant failure. Only by continuously accumulating experience and wealth in failure and moving forward can we reach the other side of success. The American company 3M has a "wise saying" about entrepreneurship: In order to find the prince, you must kiss countless frogs. For entrepreneurs, they must have the courage to face difficulties head-on and dare to "kiss" difficulties.

Leadership spirit: the intangible capital of entrepreneurship

A lion leading a group of sheep is better than a sheep leading a group of lions. This ancient Western proverb illustrates the importance of entrepreneurial leadership. The success of an enterprise is inseparable from the strength of the team, but more importantly, it depends on the leader himself. Entrepreneurs are the spiritual banner of an enterprise, and their words and deeds will affect the success or failure of the enterprise. Corporate culture is called the soul and spiritual pillar of the enterprise. The essence of corporate culture is the leadership spirit of entrepreneurs. This is an "unreplicable" wealth that unites employees and is the key to the survival and development of start-up enterprises.

Love: the catalyst for entrepreneurial success

In today's increasingly fierce competition, the public image positioning of products and companies plays a key role in the success of entrepreneurial success. Being caring is an important factor in forming an honest and good business atmosphere. From a certain perspective, love is the "catalyst" for entrepreneurial success. HP founder David Packard proposed: "A company's responsibility to society is far more important than its responsibility to shareholders." This billionaire lives in a simple house, but contributes to many universities and charity foundations. Countless donations were made. By actively assuming social responsibilities and enthusiastically supporting public welfare undertakings, enterprises can form a good social reputation, which in turn will have a strong supporting role in the development of enterprises. A successful person once lamented that no matter how much money you spend on advertising, it is better to do more things that are beneficial to society, which will get twice the result with half the effort.

Social skills: finding shortcuts by leveraging strength

In the past, people always emphasized self-employment, but now this concept is changing, and the role of interpersonal relationships in entrepreneurship is gradually increasing. The network of contacts has increasingly become a "reservoir" of entrepreneurial information, funds, and experience. Sometimes it can even play a magical role in making a difference in business activities. At present, the role of "friend economy" in investment promotion is increasingly apparent. Members of the Peking University China Financial Investors Club include investment company bosses, securities dealers, bankers and government financial officials. They control 120 billion yuan in capital and unlimited business opportunities.

Cooperation ability: follow the trend and avoid disadvantages to form synergy

Ji Qi, President of Ctrip Computer Technology (Shanghai) Co., Ltd., told young entrepreneurs that the success of "Ctrip.com" was not only due to the original Internet For rapid development opportunities, having a good entrepreneurial team is the key. The team members of "Ctrip.com" come from Oracle Corporation of the United States, Deutsche Bank and Shanghai Travel Service, etc. They are a perfect combination of technology, management, financial operations and tourism. Everyone starts a business together, shares their knowledge and experience, and at the same time avoids many entrepreneurial "minefields".

Innovative spirit: the vitamin for entrepreneurial success

Zeng Xianzi, the founder of Goldlion Tie, said: "Doing business requires creativity rather than capital!" In a fiercely competitive market, there is a lack of innovation It is difficult for enterprises to gain a foothold. Reform and innovation are always the source of enterprise vitality and competitiveness.

Courage: Take action when it’s time to take action

In the entrepreneurial world, risks and opportunities often coexist. Entrepreneurs must be good at discovering new things and have a strong desire to explore new things; they must dare to take risks, and they should try decisively even if they are not completely sure.

Keeping a keen eye: Those who understand current affairs will eventually become heroes

In the business world, vision plays a decisive role. Many small entrepreneurs with limited funds have made their “first pot of gold” by accurately grasping a piece of inconspicuous information. When the market economy first started, there were so many opportunities. It seemed that you could make money in anything you did, as long as you had enough courage and ability. But now there are people working in every industry and every field, and fierce market competition has declared that the "era of huge profits" is over and has been replaced by the "era of small profits." Therefore, entrepreneurial opportunities must be discovered by entrepreneurs themselves.

A complete strategy for starting a business

Be impulsive! It is the driving force for starting a business. Without impulse, there is a lack of motivation to give it a go and take the final step. But under the driving force of impulse, if you want to succeed in starting a business, you still have to follow certain steps step by step to increase the chance of success.

Find professional entrepreneurship consultants for consultation

If you want to start a business successfully, you need to prepare in advance. Before starting a business, you should consult a professional entrepreneurship consulting agency or consultant. You can spend money to find some professional consultants, or you can choose some free consulting organizations, such as associations and government agencies.

Writing a business plan

Writing a business plan is not only necessary but also very important for the entire entrepreneurial process. Because, by writing a plan, not only can you know more clearly whether the plan is complete and comprehensive, but also you need to find someone to invest in the stock or provide advice to have specific content. If you want to apply for a youth entrepreneurship loan, you must also attach the plan. Book.

Raising entrepreneurial funds

Everything is difficult at the beginning. If there are not enough funds, it will be even more difficult to start a business. When entrepreneurs have insufficient funds to start a business, in addition to borrowing from relatives and friends, they can also try to seek relevant loan resources from the government to solve the problem of insufficient funds for starting a business.

How to choose an industry and decide on a product

Before choosing an industry in which you want to start a business, you must first measure how much entrepreneurial capital you have. Because the total investment in various industries is high or low, and each industry is different, you should first measure which industries you can use the funds you have, and then make further plans. Then, based on factors such as the prospects for industry development, your own interests, expertise, tendencies, past relevant work experience, industry competitiveness, etc., you will evaluate to see which industry you are suitable for and which industry has the most competitive advantages. .

Learn business technology

After choosing an industry, the next question is how to get business technology? Of course, if you choose a chain store, the headquarters will teach you all the techniques. However, if you start your own business, you have to figure out how to learn on your own. In terms of learning channels, there are generally many local skills cram schools, various catering, snacks, coffee, bubble tea, flower arranging, bartending, etc. In addition, some vocational training centers also offer various vocational training courses. Before opening a store, it is best to have practical experience in the industry.

Store selection and decoration

The choice of location has a great impact on the future operation of the store, so be sure to find a store with a good business district location. It's just that in the process of looking for a store, it's often impossible to find the ideal store for a while. At this time, you must be patient and continue to search, and don't give up halfway. Store decoration is related to the business style of a store and the first impression of its appearance. Therefore, the choice of decoration manufacturer is very important. The decoration manufacturer you are looking for must have relevant store decoration experience. The choice and decoration of the store will become favorable factors in attracting customers.

Application for business license

Before opening a store for business, you must first apply for relevant licenses, otherwise you will be operating without a license. There are two types of applications for licenses. One is to apply for a company license, which will be issued by the Industry and Commerce Bureau; the other is for companies with smaller capital, which only need to register as a profit-making enterprise, and will be issued by the local county or city industry and commerce bureau. Most stores have little capital and can only register as a business for profit. In addition, you must also apply for a unified invoice from the tax authorities. Unless you are exempted from using a unified invoice, you must apply for it. In addition to applying for a business license, if you want the signboard of your store to be used exclusively by yourself instead of being abused by others, you must also apply for service mark registration with the Industrial and Commercial Bureau. The name of the signboard hanging at the entrance of the store may have its own special design in addition to the name text or pattern. This kind of non-commercial text and image is called a service mark. It is different from the company or trade name you applied for, and the names of the two may also be different.

Prepare wealth-generating appliances and equipment

The next step is to prepare to purchase various equipment and wealth-generating appliances in the store. Since a store needs to prepare many and complicated things, in order to avoid omissions, it is necessary to You need to write a list of equipment for opening a store, list all the details, large and small, and indicate the product name, quantity and unit price of each appliance, so you know how much money is needed.

Opening Promotion

When everything is ready, prepare to select a date for the official opening.

In order to attract customers on the opening day, it is inevitable to hold some promotional activities. Promotional activities include discounts, gifts and draws.

Culture is the sum of material and spiritual existence that humans have jointly created and relied on for survival in the long-term historical development. Corporate culture management is based on the concept of "people-oriented", with people as the main body of management, through the cultivation of corporate group consciousness with unified ideals, beliefs, values, behavioral norms and psychological characteristics, and the construction of corporate institutional culture and physical culture , an emerging management theory that forms the best operation and management mechanism.

Enterprises are an indispensable and important part of social development and process. The main purpose of business operations is to pursue profits, sustainable development, independent innovation and branding, etc. So, in today's global economic integration pattern, corporate culture is an indispensable and important component whether enterprises can continue and develop in the fierce market competition. I am engaged in the real estate and property management industry. I will now use my experience to talk about corporate culture as the core competitiveness of an enterprise.

Whether an enterprise can effectively implement corporate culture management depends on the degree of influence of the unity of the corporate culture on each member of the enterprise. If the corporate culture has a strong and profound positive influence and guidance on every member of the company, so that every member can generally possess and widely accept the group consciousness and institutional culture of the company; then this culture is a powerful It plays a role in promoting the development of enterprises, and it will definitely produce a powerful intangible driving force for the development of enterprises. On the contrary, the cultural consciousness of an enterprise is chaotic, it is difficult to find substantive consistency in diverse cultures, the main and subcultures are in conflict, the individual and group consciousness are in conflict, the value norms are not unified, the form is separated from the essence, and the cultural proposition is inconsistent with the cultural practice. If it is violated, it will be difficult for the company to develop its corporate culture.

The role of members and groups in corporate culture

As mentioned earlier, whether an enterprise can effectively implement corporate culture management depends on the degree of influence of the unity of the corporate culture on each member of the enterprise. . Simply put, it refers to whether the company's business management behavior is recognized and accepted by employees, and the extent to which employees respond to this behavior. Bizhi's "Vanke" employee handbook emphasizes that "a healthy and abundant life, without satisfied employees, there will be no satisfied customers." Of course, corporate culture is not a commodity or item that can be transplanted. This is just an example. It is undeniable that employees are the creators of corporate development and profits, and an important force in gaining market share; employees of their own companies are dissatisfied with internal management, dissatisfied with complex interpersonal relationships, have no sense of recognition for the value they create, and have no sense of work. At least respect, companies do not form a strong cohesion, etc., how can they create the best services or products? How can the services provided by the company or the products produced be satisfied by customers? Therefore, corporate culture must be recognized by employees and further allow employees to unleash their potential creativity. This does not mean that corporate managers impose these cultures or concepts on employees through their own will, but emphasizes two-way communication interaction. It is known that some corporate employees always receive souvenirs such as birthday cards or books signed by the general manager every year on their birthday, which says "Happy birthday to you and thank you for your contribution and efforts to the company." Although the commodity value of these things is not too high, this intangible value full of care is far more valuable and meaningful than the goods that can be bought in the market.

If corporate culture is recognized and plays its role among employees, it will form a higher level of conscious behavior. Of course, this requires various management methods that are in line with the company's own characteristics, such as a fair competitive environment, Incentive mechanism, training and assessment mechanism, etc. Why "Haier" can become one of the world's top 500 companies and stand in front of the Chinese and the world as a "giant" in the world's home appliance industry is that the corporate values ??and corporate philosophy can be recognized by employees, the personal value of the company can be reflected, and the company's Values ??and personal values ??can be unified; employees are willing to contribute to the company, they will consciously discover their own shortcomings in the work or service process, consciously accept corrections, and consciously innovate services. As early as the last century, the Western management scientist and psychologist Malos' hierarchy theory (physiological needs → safety needs → social needs → respect needs → self-actualization) pointed out that enterprises should pay attention to the needs of employees; if employees have a higher level of interest in the enterprise, A sense of identity and belonging will form the unity of corporate culture. Therefore, creating a good corporate culture atmosphere will turn the intangible value of the enterprise into tangible products or services, which will play a huge role in the development and growth of the enterprise.

Corporate culture plays a deeper team role on the basis that the role of the group is based on the role of members. The group system model of management scientist Homans (its function: to complete the tasks assigned by the organization, improve members' thinking, knowledge and skill levels, form new joint forces, and meet the psychological needs of members) explains the role of the team. So, how can companies transform this group atmosphere into a culture with good team spirit?

First of all, the company should create a relaxed and simple interpersonal relationship. When the interpersonal relationships of employees in the company are complicated or even cannot be improved, the complex interpersonal relationships they deal with every day will not be able to form a unified A powerful combination.

As a business manager, you must fully create a team atmosphere of corporate culture. Many companies have established committees within the organizational form, such as "staff committees" and "technical committees". This is a good way to create a team atmosphere and form a team consciousness. From a management perspective, to a spontaneous culture is to achieve the purpose of maximizing resource sharing. According to the unit I work for, some companies actually have a lot of talents, and the proportion of corresponding professional talents and even talents with graduate degrees, doctorates, and MBA degrees is not large. It should be said that they will have certain market competitiveness. However, On the contrary, a big reason is that the company has not created a culture of teamwork and has not formed a synergy. Functional departments and business departments have formed a phenomenon of siloing their own affairs.

Secondly, whether the best team can be assembled depends on whether the team is harmonious, whether the team members get along well, etc. If someone on the team feels like "no one cares about me, everyone is doing their own thing," or they feel really angry with someone on the team, or they can't stand the way the team leader is managing them, they won't give their best to work. , and cannot work well with others. The entire team's performance suffers as a result. Then, as a manager or department head, you must promptly clear and coordinate this relationship and improve improper management methods, improve individual team awareness, and form a team culture concept.

Ensure a smooth corporate culture environment

The purpose of communication is to let the other party understand your thoughts or ideas, gain knowledge, find similarities and differences, or discover problems , solve problems. Corporate culture should emphasize "communication". Just imagine that when we are at work or talking to customers, many of the questions and opinions are not about who is correct and who is incorrect. The big reason is that we do not look at it from the other party's point of view. Problems, communication does not necessarily have to achieve the purpose, but communication needs to be able to find similarities and differences, and then find and solve problems together. Therefore, whether the internal communication of the enterprise is smooth or not will indirectly affect the communication with external customers. Therefore, enterprises must provide a good communication platform and form a good communication atmosphere.

The communication atmosphere is not limited to top-down communication. Only the leader has the final say in everything. With the continuous refinement of specialization and the diversity of information technology, no matter how capable managers are, it will be difficult to control the lifeblood of the enterprise without establishing horizontal, vertical, and multi-level communication. So when we advocate this kind of diversified communication, we need enterprises to create a good communication platform, form this diversified communication into a culture, and improve employee participation. If there are smooth communication channels and a good communication atmosphere, and we arrange the work, employees may take the initiative to feedback the completion status to you. If difficult problems arise during the process, they will seek assistance or guidance from other people or superiors, thus greatly improving Work efficiency.

Especially in service industries, which are transaction-oriented, complex and service-oriented, they need a good communication atmosphere. Many excellent corporate practices not only advocate diversified communication, but also establish good external communication channels, such as regular meetings, regular heart-to-heart talks with employees, general manager reception days, mailboxes for opinions and suggestions, and the establishment of online communication networks, etc.

To develop a good corporate culture communication atmosphere, it is not limited to communication in transaction work. We have talked about the "role of members" before, and the same is true for communication. Today's "people" need physical, safety, Social, esteem, self-actualization needs. People are not like machines that keep running, but have thoughts. The main target of communication is still people. Through communication, we can achieve the purpose of stabilizing employees' emotions and mentality and eliminating misunderstandings.

The role of corporate culture on talents

It can be said that having reasonable staffing and giving full play to talents will be an important core competitiveness of an enterprise. Can everyone complete their tasks well at work, and can the talents they bring in play their role? I think it is not just a matter of the salary mechanism, but more importantly, whether there is a development platform for fair competition and the value of self-realization is fully reflected. This is the important role played by corporate culture.

With the continuous improvement of the market economic system and under the national macro-control, business operations are already of a low-profit nature. Only by giving full play to the role of talents to create business profits and branding effects can the market be improved. competitiveness. Under the premise of the same jobs and salaries between companies, the key to who can retain talents and give full play to their role is whether there is a difference between the value of the company and the value of the individual, and whether there is improvement when such differences occur; otherwise, only To be able to play the most basic role of employees, "the so-called boss can do as many things as he or she pays" does not involve initiative, enthusiasm, or initiative at all, and may even lead to the loss of talent. On the contrary, if the company has a good corporate value that guides employees, has a positive environment and opportunities to perform, in addition to completing the tasks that employees should complete, it may also make more contributions to the company, and even create unexpected things. value. Because the enterprise can give him a sense of identity and his value can be well reflected and exerted.

Many corporate cultures emphasize "employees first". For companies like Vanke, why can their teams create such good results? There is no doubt that the company has a group of responsible and dedicated talents.

The company emphasizes dedication and hard work. The company respects the efforts of its employees, and the efforts they make will be rewarded and recognized. The company motivates employees from many aspects, provides employees with care and help, and through good training mechanisms and career development Plan to enable employees to achieve their goals, thereby realizing the value of employees; the company has a fair competition platform and promotes a cultural atmosphere of both competition and cooperation; employees get happy work and a relaxed atmosphere and simple interpersonal relationships Life.

The role of corporate culture on execution

As far as the execution of corporate culture is concerned, we can think of the ancient means of transportation in our country that mainly relied on horse-drawn carriages. First, let’s introduce the story about two horsemen: There was a businessman who entrusted two batches of goods of the same weight from the same place at the same time to a man named "Masudaifu" and another man named "Masudaifu" to transport them to the same place. a port. As a result, "Masudaifu" arrived one day earlier than "Masudaifu" and loaded the goods into the cargo ship. From then on, the businessman entrusted him with all the goods for transportation. For a long time, "Masudaifu" couldn't find a merchant, so he asked "Masudaifu" for advice. The horses I raise are as strong as yours, and your carriage can run faster than mine. "Masudaifu" told him, "Not only do I give the horse enough food every day, but I also spend a lot of time playing, talking, chatting, and even sleeping next to the horse every day. After hearing "Masudaifu" After what "Mazudaifu" said, "Mazudaifu" also did what "Mazudaifu" said. It didn't take long for his carriage to run very fast and his business increased. Finally, he concluded that horses are just like people. There are also emotions.

Of course, business management is much more complicated than the "horse and carriage story", but it can be said that a decision or plan will be completed well if the leader uses the power of his position to say a word. At the same time, the above story also reflects an efficiency issue. If there are many problems in the execution process, it will undoubtedly affect the efficiency of work. An enterprise without an efficient operating mechanism will definitely affect the development and business of the enterprise.

To improve corporate execution, in addition to scientific management methods such as reasonable organizational structure, division of labor and collaboration, improving information communication channels, personnel quality, supervision and management, it is indispensable to have the support of a good corporate culture. In our country, "Haier" ranks first. An enterprise uses the method of {"process management"} to improve execution and work efficiency. At the same time, the enterprise has formed an efficient culture. Execution, efficiency, and effectiveness have been agreed upon. Simply speaking, it is still the role of "people". So how to improve the execution of corporate culture?

First of all, enterprises should establish efficient execution procedures according to their own characteristics and form a corporate execution culture, including: accuracy of goals, degree of quantification, and feasibility. Operability, etc., specific time arrangements, sequence of concepts, division of labor during execution, feedback, supervision and inspection of execution, etc. The company has implemented these efficient execution procedures throughout the entire staff so that employees can understand, accept and apply them at any time. < /p>

Secondly, establish a team execution culture;

The execution mentioned above is mainly the role of "people". Enterprises should create an execution culture that has both division of labor and cooperation, and proactively Carry out information communication and feedback. Let employees form a responsible and dedicated spirit in execution, just like the "Haier" culture of "everyone is in charge, and everyone is in charge." Only by forming such an atmosphere can execution be achieved. Fully exerted.

Finally, execution should be combined with scientific management methods

Corporate culture should create a variety of incentives and appropriately empower middle and lower levels to fully utilize the potential of employees. , innovation ability; on the one hand, it can improve the enthusiasm and initiative of grassroots personnel, on the other hand, it can cultivate more talents and increase capital for the development and growth of the enterprise. In order to strengthen the execution of the enterprise, it should be combined with the enterprise's system to eliminate power.

Corporate culture is not a commodity that can be transplanted

It is the stupidest thing for a company to not have a corporate culture, but corporate culture is not a commodity that can be transplanted. , the only thing you can buy in the market is the most basic knowledge. Many friends and people in the same field often visited the community and office where I worked. I said to them, "Welcome to visit and guide you." But you can't take away the only thing - corporate culture; even if you copy it. Even if it is not done, it will not have the slightest effect. In certain circumstances, it may be counterproductive because the characteristics, growth experiences, and development strategies of enterprises are different. Corporate culture is accumulated based on industry characteristics, corporate growth and development, and is constantly reformed and innovated during development, thereby forming a culture and behavior that is in line with your own company. I think this cannot be copied or misappropriated.

Organizational learning corporate culture

Today’s knowledge and information are constantly changing. Enterprises cannot stay on the performance they achieved in the past. If they want to enhance their competitiveness, they must form Organizational learning corporate culture environment. This is not only the need for corporate competition, but also the needs of employees. At present, many companies spend a lot of money on employee training, with the purpose of constantly updating employees' knowledge, improving employee work efficiency, cultivating talents, and enhancing the company's core competitiveness. Nowadays, the service industry has evolved from smile service → star service → personalized demand service → exceeding customer needs. Smile service is already the most basic. However, it is still at the beginning stage and is lagging behind.

Organizational learning culture should form proactive → conscious behaviors, thereby forming the behavior of enterprises from proactive innovation to independent innovation. At present, my country's automobile industry and high-tech industries are heavily promoting independent innovative brands. Indeed, we cannot always walk behind others, nor can we be followers all our lives. We must learn to have our own core brands and core competitiveness, and be the leader.

On the other hand, companies only need to establish an organizational learning culture in order to meet the needs of talents. A big reason for a company with a high turnover rate is that there is no learning and training in the company. opportunities, that is to say, they are not satisfied with the improvement of employees' abilities; nowadays, the competition for talents is fierce, and employees at least want to improve their abilities in the enterprise.

Nowadays, it is no longer feasible to conquer the world with "one specialty". Organizational learning corporate culture should train compound talents who understand both operations and management, and understand both technology and management. This is what enterprises need most. of talents. Today, management, technology, and information form three major resources. Enterprises should make full use of these resources by establishing a cultural atmosphere of learning so that enterprises can continuously innovate and develop.

In the process of enterprise development, we must continue to carry forward the excellent historical culture and continuously carry out cultural innovation

Corporate culture is continuously accumulated and developed based on the characteristics of the industry and the growth and development of the enterprise. Continuously reform and innovate to form a culture and behavioral norms that are consistent with the survival and development of our own enterprises. The law of development of things is tortuous and upward, and enterprises, like people, must go through the budding or rising stage, the growth and development stage, the maturity stage, the decay stage, and finally disappear. The purpose of its business is to obtain profits and extend the life of the enterprise. Then, corporate culture is to accumulate and develop excellent management experience, methods and styles that are suitable for the company at each stage of the development process, and continuously apply them to the business management of the company, so that the company can continue to develop and extend its vitality.

When mentioning "Haier", everyone will definitely think of Zhang Ruimin, the current CEO of Haier Group. In the past 18 years, Haier Group has developed from a collective small factory with a loss of 1.47 million yuan to a global business in 2002. China's No. 1 brand with a sales volume of 71.1 billion yuan, and has gained an increasingly high reputation around the world. In management practice, Zhang Ruimin integrated the essence of traditional Chinese culture with modern Western management ideas, "eclectic, innovative and unique," creating a Haier culture with Chinese characteristics and full of competitiveness.

"Haier" continues to carry forward the excellent historical culture and continuously carries out cultural innovation in the development process, making the enterprise stronger and bigger. Therefore, in the process of development, enterprises must accumulate cultural essence that is beneficial to enterprise development, learn modern management ideas, theories and methods, promote enterprise reform and innovation, and follow the path of sustainable development. China's ten-year Cultural Revolution is a good lesson. Comrade Deng Xiaoping said that "reform and opening up" is the only way out for China. The facts illustrate the maintenance and innovation of culture.