Since 1998 retired for the second time, Jordan has created an economic value of $3 billion. After his comeback in 2003, the Wizards' ticket revenue increased by 310.80 billion, bringing 68.9 million intangible assets to Wizards, profits of 1. 1 0.00 billion to Nike, and sponsorship and merchandise sales of/kloc-0.20 billion to the whole league. Plus Jordan's endorsement of various commodities and the copyright and DVD of film production, a total.
The most important thing is that Jordan made Nike the most famous sports giant brand in the world. You should know that the price of Nike signing "Flying Man" at that time was only $2.5 million, while Nike's sales reached $65.438+300 million. This growth is a myth in the history of sports all over the world. Carter, the author of Exploring the Sports Market, commented on Jordan: "Jordan makes sports products sell well, and his influence in this respect is ahead of other stars 100 kilometers."
"JordanBrand" is a brand owned by Nike, and its trademark is the image of Jordan dunk. The brand originated from a series of signature shoes "AirJordan" designed by Nike for Jordan. Later, Nike separated this production line and established "JordanBrand". JordanBrand's original product was basketball shoes, and later it was extended to clothes, bags, accessories and other categories, among which "AirJordan" series shoes are the most famous.
Air Jordan's "JordanBrand" income comes from his franchise contract with Nike. 20 13, Jordan also benefited a lot. At that time, Nike earned $2.25 billion with the JordanBrand brand, of which Jordan earned $90 million. In 20 12, JordanBrand brought Jordan $75.5 million in income.