The term visual communication design became popular at the World Design Congress held in Tokyo, Japan in 1960. Its content includes: the design of newspapers, environmental visual design magazines, posters and other printed promotional materials, as well as movies, Communication media such as television and electronic billboards, which convey relevant content to the eyes and perform expressive design of shapes, are collectively called visual communication design movie posters. In short, visual communication design is "the design that people see, the design that informs" ”——(Japanese "ザィン Dictionary"). Judging from the development process of visual communication design, to a large extent, it is an expansion and extension of the printing art design (Graphic Design, also translated as "graphic design", "graphic design", etc.) that emerged in Europe and the United States in the mid-19th century. With the rapid development of science and technology, various technologies using radio waves and the Internet as media have developed rapidly, bringing people a revolutionary visual experience. Moreover, in today's rapidly changing information society, the influence of these media is becoming more and more important. The content of design expression can no longer cover some new information communication media, so visual communication design emerged as the times require.

[Edit this paragraph] Features

Visual communication design is a design that is expressed and conveyed to the audience through visual media. It embodies the characteristics of the design era, graphic design and rich connotations. Its field With the advancement of science and technology, the emergence of new energy and the development and application of product materials, it continues to expand and intersect with other fields, gradually forming a new field of design that is associated with and collaborates with other visual media. Its contents include: printing design, book design, display design, image design, visual environment design (ie, the logo of the public living space and the color design of the public environment), etc. Visual communication design is mostly graphic design using printed materials as the medium, also known as decoration design. From a development perspective, visual communication design is a scientific and rigorous conceptual name that contains future design trends. Based on the analysis of the current design situation, the main content of visual communication design is still GraphicDesign, which is commonly called "graphic design" by professionals. There is no big difference in the design categories between "visual communication design" and "graphic design" at this stage. There is no contradiction in the distinction and unification of the conceptual categories of "visual communication design" and "graphic design" with opposition. Visual communication design is an art that serves modern business. It mainly includes logo design, advertising design, packaging design, in-store and outdoor environment design, corporate image design, etc. Since these designs are conveyed to consumers through visual images, they are called "Visual communication design" plays the role of a bridge between enterprises, products and consumers. Visual communication design mainly uses text, graphics, and color as basic elements of artistic creation. It affects people's feelings and concepts with its unique artistic charm in the spiritual and cultural field, and plays a very important role in people's daily life.

[Edit this paragraph] Field

(1) Font design (2) Logo design (3) Illustration design (4) Layout design (5) Advertising design (6) Packaging design (7)Display design