How to be an experience-sharing anchor: Create a personal account label to build trust; provide value with strong professional endorsements; continuously and steadily update content to increase interaction; pay attention to the same type of hot output content to increase fans and attract traffic.
1. Create a personal account label and build trust
The homepage is the first impression of the entire account after the audience is attracted. Popular science knowledge requires a professional image. Their names are all related to For science related topics, professional status is directly stated in the introduction, and all are officially certified. Detailed information creates a sense of professionalism and drives trust among your audience.
2. Strong professional endorsement provides value
One of the biggest reasons for the popularity of science popularization accounts is that the content of popular science videos is authentic and credible. Xiao Liang is not a carefully crafted character, in reality he is a real expert. He is not only a very hard-core science blogger, but also the author of "Hai Cuo Map Notes". He is also a member of the Chinese Popular Science Writers Association, a master's degree in entomology from China Agricultural University, and one of the top ten science communicators of the China Association for Science and Technology in 2017. He makes the content of his account More authoritative and convincing.
3. Continuously and stably update content and increase interaction
The series of videos on "Popular Biological Identification on the Internet" has so far laid the foundation for content output and found the follow-up The direction of content is due to focusing on knowledge content.
4. Pay attention to the output content of the same type of hot spots to increase fans and attract traffic
Xiao Liang closely follows the same type of hot spots and pays attention to the 120° magic sun and 22° magic sun that were popular on the Internet a while ago. The scientific explanation of natural phenomena such as Japan and Japan has triggered interactive comments and forwarding by fans, with the cumulative number of comments exceeding 100,000.
Tips of experience-sharing anchors
1. Copywriting. Copywriting refers to the content of the entire video. The copywriting must have key points, and within the first 30 seconds, you must describe the points you want to outline throughout the article. Especially in the early stages of the account's operation, you must try your best to Maybe shorten the length of the copy.
2. Infectiousness. The videos recorded by knowledge sharing accounts must be contagious and must be at least confident. Otherwise, you won’t believe the copywriting you say, and neither will others. There are also some tips for knowledge sharing content, such as saying at the beginning that this video will be deleted soon, suggesting that if you already earn over 10,000 yuan a month, you can choose not to watch it, and inducing content to increase the completion rate of users.