For the NBA, generally speaking, when players are most valuable and make the most money, they are usually in those years in the NBA. During this period, with professional contracts and some endorsement fees, good players can earn very good wages in a season. Of course, during this period, players will actually make some investments or start businesses. Generally it is more about the creation of a personal brand. For example, James and Westbrook now have their own brands. Today I will tell you about the personal brand created by NBA players.
NBA star personal brand! Yao Ming's brand red wine is too expensive, Marbury's sneakers are very affordable. Yao Ming: For the pride of the Chinese people, Yao Ming's time in the NBA can be said to be a great pinnacle of Chinese basketball. He also performed well when he played for the Rockets in the NBA. The entrepreneurial project of Yao Ming that you may have heard of may be the Chinese private cuisine restaurant he founded. But in fact, his contribution to wine was to create his own brand. Among them, at a party in Shanghai in 2011, Yao Ming introduced his own red wine. For this Yao Ming brand red wine, the lowest price started from 60,000 yuan and was finally reached at 150,000 yuan. As for Yao Ming's red wine, there is now a flagship store in Baoshang. Although the price is not as expensive as that at the party, each bottle costs several thousand yuan.
Marbury: As an important member of the golden generation, Marbury is different from other players. At first, his performance in the NBA was filled with countless legends, and later his performance in the CBA battlefield was outstanding. You must know that Marbury has also made movies and invested in various projects in recent years. Marbury also has his own personal brand. However, unlike ordinary players, Marbury's brand is different in the American market and the Chinese market. It is STARBURY's leading brand in the United States, and it is a relatively high-end brand at this price point in the United States. In China, the line is pro-people. Its brand CHAMPCAR only costs more than 300 pairs of shoes, and personally signed boots can be purchased for less than 300.
As we all know, NBA players are basically millionaires, and they can get huge salaries if they realize their basketball dreams; players with business acumen will not squander their wealth casually. Players like O'Neal and Marbury have created their own brands, hoping to express their attitude towards sneakers. Besides O'Neal and Marbury, which other players have created their own brands?
In addition to O'Neal and Marbury, which other stars have created their own brands? The first is "Magic" Johnson. As a striker in the NBA before Jordan, Magic Johnson has always been very popular, and his commercial value is self-evident! In the era of magicians, Nike was just emerging, and the smart magician chose his own brand-"Magic 32". At that time, magic32's basketball shoes were designed with Magic as inspiration; but the good times did not last long. Magic retired from the NBA due to AIDS, and his brand died due to lack of attention.
The second is "Big Dream" Olajuwon. In other words, today’s big dream is not just NBA legends, but also Houston’s business predators; but in the beginning, the big dream of the players’ era was to build their own brand, and “Dream 34” is the best proof! Compared to Magic's brand, Dream34 is more influential, and many fans have collected his sneakers; however, because the price of the sneakers was too high, few people bought them, so they slowly disappeared from the market.