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Campus Culture Illustrations-How to design the album to be beautiful and beautiful?

I think the illustrations are: illustrations of beautiful scenery. This refers to a piece of reportage that is divided into several paragraphs to describe the past, present, and future of the Dongting Lake Nature Reserve, interspersed with illustrations of beautiful scenery, revealing that the Dongting Lake Nature Reserve is protected by national law. With the efforts and cooperation of the whole society, tomorrow will surely have a brighter and brighter future.

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L] How to design an album so that it looks beautiful? Basic principles of album design: 1. Seek the right first, then seek the wonderful. Wonderful creative ideas are eye-catching and impressive, but only the right appeal will change people's attitudes and influence their behavior. For example, when making a clothing album, a good model should use body language to express the designer's dedication as much as possible, but be careful not to let your good skills cover up the style of the clothing, otherwise it will easily attract the reader's attention to the model's figure. They forget that clothing is the real protagonist. No matter how good the idea is, if it cannot effectively convey the message, it will violate professionalism. 2. Keep the purpose and theme of the album firmly in mind. No matter what kind of album creativity you create, it must be reader-oriented. Picture albums are made for readers to achieve certain goals and to promote market operations. They are neither to please the judges of the advertising awards, nor to be collected by others, nor to make the creators complacent. Creative people need to deeply understand the mentality of the target audience, so that creativity can easily arouse excitement. 3. To hit the nail on the head, a writer or director has hundreds of thousands of words or 120 minutes to tell a story, while a promotional picture album only has very limited words and pages to tell a story. Therefore, creative people must get used to the way of thinking that focuses on the key points, and focus on the key points to make a bigger issue. 4. Make it simple and clear that customers viewing the brochure is a means rather than an end, and should be used as a reference for cooperation decisions. Moreover, in most cases, the reader passively accepts the information conveyed in the picture album. The easier the information is absorbed by the sensory organs, the easier it is to invade his subconscious mind. Never overestimate readers' ability to understand and analyze information, especially senior decision-makers, who do not have much time to think about these ideas. Therefore, ideas should be simple, clear, and easy to associate. 5. Be consistent with basic logic. There was once a poster for an optical shop. The picture used an illustration to show a cyan melon and fruit. The title read "Is this XIGUA or QINGGUA?" The subtitle was "If you can't tell it apart, it means you should change your glasses." ". In fact, this advertisement is very thoughtful, but for consumers, they can’t tell what kind of fruit it is, which may not necessarily have something to do with the lack of glasses. Ideas that violate basic logic must be carefully examined to avoid affecting the persuasiveness of the advertisement, unless it is a deliberate expression. 6. To be able to text and visualize creativity, a copywriter is ordered to give titles to the album pages that have been approved by the client. The picture is of a car dragging light and shadow, seemingly driving at high speed. He thought about it for a long time, but did not have a suitable expression. He reluctantly used "leaving everything far behind" to express the car's sharp acceleration characteristics, but the overall feeling is that the title and picture It still doesn’t match and has no vitality. Therefore, creative ideas that can be written and visualized very cleverly are good ideas. Shanghai Ceyi Cultural Communication Co., Ltd. is a company focusing on campus culture construction. Its core business is the overall planning and implementation of campus environment culture and school brand. Through the design of campus environment culture and the creation and improvement of campus culture hardware and software, we achieve the ultimate goal of refining the school brand and spreading campus culture. Ceyi mainly undertakes: planning for schools, enterprises, institutions and government agencies, VI system design, indoor and outdoor guidance systems, campus landscape planning and design, campus sculptures, campus cultural hall design, customization of bulletin boards and light boxes, etc. As well as the design and construction of theme exhibition halls such as the school history museum, honors room, and party building room.