Promotional tool one: drift bottle

The main functions and gameplay of drift bottles:

“Throw one”, users can choose to post voice or text and then throw it into the sea , if another user "fishes" it, the conversation can be opened;

"Pick one", as the name implies, means "fishing" the drifting bottles thrown into the sea by countless users. You can open a conversation with the other party, but each user only has 20 opportunities to pick up drift bottles per day.

Promotion example: China Merchants Bank’s “Love Drift Bottle” user interactive activity example

During the Campaign, WeChat users used the “Drift Bottle” or “Shake” function to find friends. You will see "China Merchants Bank lights up blue". As long as you participate or pay attention, China Merchants Bank will donate points to autistic teenagers through the "Small Points, Micro Compassion

Compassion" platform. By simply interacting with China Merchants Bank, you can contribute your love. This simple but charitable activity is more attractive.

Promotion Tool 2: Directional Signature

WeChat also combines the LBS function. In the "Friends" tab of WeChat, there is a "Check People Nearby" plug-in. Users can search for WeChat users who are geographically close to their location. In addition to displaying basic information such as the names of nearby users, the system also displays the contents of the user's signature file. Merchants can also use this free advertising space to promote themselves or even advertise.

Promotion examples: Hungry God, K5 convenience store WeChat signature file promotion

Promotion tool three: QR code

In WeChat, users can scan Identify QR codes to add friends and follow corporate accounts. Enterprises can set up their own brand QR codes, use discounts and offers to attract users' attention, and develop O2O promotion models.

Promotion example: Joy City "activates micro-life privileges" and launches mobile membership system

Tencent WeChat-WeChat membership card is the first large-scale event targeting landmark shopping malls, WeChat Users only need to use WeChat to scan the Xiangyang Joy City exclusive QR code to obtain the Xiangyang Joy City micro-life membership card for free. With the Wei-sheng membership card, they can enjoy many preferential privileges. From then on, users can learn business information and enjoy privileges immediately without carrying a membership card. More than 40 Xiangyang Joy City brand merchants such as Starbucks, Levi’s, Mahua Slimming, and Baileys have become the first batch of merchants to support the mall’s micro-life membership card. Merchants in the business district may also develop a new member management system.

Promotion Tool Four: Open Platform

Using the WeChat open platform, application developers can access third-party applications through the WeChat open interface, and can also put the application's LOGO into the WeChat attachment column , allowing WeChat users to easily call third-party applications for content selection and sharing