Just now, there is good news! On August 10, Xiaomi’s official Weibo post stated: Welcome Xiaomi brand spokesperson @Su Bingtian! He is China's most dazzling sprint star, setting a new Asian record for the men's 100 meters with a time of 9.83 seconds. He is the fastest Chinese and the fastest Asian.

Yes, 100-meter flying star Su Bingtian officially endorses Xiaomi! The speed of Xiaomi's operation undoubtedly caught many companies that wanted to sign Su Bingtian by surprise! I have to say that Xiaomi’s vision is really unique and prescient.

Let’s take a look, what does it mean for Su Shen to become Xiaomi’s brand spokesperson this time? First of all, there is the need for Xiaomi brand tone. Xiaomi was able to "capture" Su Shen so quickly because he is so suitable for Xiaomi. "Fast", "hard work", "pursuing limits", "breaking blockades", "breaking through the impossible", each of these are particularly suitable for Xiaomi The brand image is also the image that China has given the world after standing up over the years.

This is the common ground between brands and brand spokespersons. Su Shen’s spirit of not admitting defeat has persisted to this day. Xiaomi insists on letting everyone enjoy the fun of technology, strives to break through in each other’s industries, and never gives up. . Secondly, Su Shen is the first brand spokesperson of the Xiaomi brand. Previously, he was the spokesperson for XX model mobile phones or series, and he will become the representative of the entire brand.

Brand image spokespersons tend to be spiritual, symbolizing the brand spirit and the soul of a brand. Xiaomi, which once stood out for its cost-effectiveness, is now constantly breaking tradition and transforming its brand into a high-end brand. By bundling Su Shen with the brand spirit, Su Shen's spirit represents Xiaomi, so the Xiaomi soul that has been vacant in the Xiaomi brand has also been filled.

Furthermore, sports stars have many advantages over traffic stars, the biggest one being a stable private life. And this time Su Shen has a synonym "China Speed". This synonym is perfect for Xiaomi, the youngest Fortune 500 company. Su Bingtian himself also said: I like Xiaomi and I am proud to be the brand spokesperson of Xiaomi. And cheers for Xiaomi.

What’s more worth mentioning is that Su Bingtian once said that his dream is to become the first Asian athlete to enter the Olympic 100-meter final. At the just-concluded Tokyo Olympics, he "defeated himself, defeated past results, and defeated age" and finally realized his dream.

Tonight, Lei Jun, founder, chairman and CEO of Xiaomi Group, will also deliver the annual keynote speech "My Dream, My Choice", telling about the difficult choices he experienced during Xiaomi's entrepreneurial journey, and Under the guidance of what kind of dream, we have developed into the world's leading technology company today.

Let’s wait and see!