? It is difficult for a piece of information to enter the human brain. According to the principles of the human brain, the human brain processes so much information every day. If all this information is input into the human brain, the cognitive resources of the human brain will be exhausted. Therefore, what part of the information will only be attracted to the human brain, and what information will enter the other party's brain? So how should we input a piece of information into the human brain?
? I once analyzed this point of view with you, that is, in order for a piece of information to enter the human brain, we need to do two things. The first is to consume the energy of the human brain. For example, we can use something that the other party has not seen and is specific. Then such information can easily enter the other party's brain and consume people's brain energy. Secondly, it is this information that is the same as the previous information in the other party's brain. There has been contact, that is, with the current information, there is information related to this in the other party's brain.
From the perspective of psychology and brain science, the first aspect is to unbalance the other party's cognition, and the second aspect is to bring out part of the module system of the other party's brain related to this information. . Okay, in today’s article, I will talk to you in detail about how to get information into the other person’s brain. Okay, let’s start now:
First, the media
? The first keyword to share with you: medium, that is, you want to input this information into the other party’s brain, so what is the carrier on which this information exists? Let me share with you several very important media methods:
First, in the form of stories, we can tell each other the information we want to tell each other in the form of stories. For example, the last time we renovated our home, we wanted to buy ceramic tiles. The owner of this ceramic tile told us a story. One of his friends also bought this ceramic tile. The effect was very good. It has been 10 years now and it is not broken. Passed;
Second, it is to store information in the form of pictures and videos and send it to the other party. Smartphones are now so widely used. When you want to spread a message, you need to It is useless to enter the other person's brain and talk by mouth. What is even more ridiculous is that some people feel that they have read a lot of books and use some abstract words to spread information, which is even worse. For example, I am in the WeChat group and want to tell parents that when their children perform well, I take some photos of the children's performance and add verbal descriptions. This will have a very good effect.
?Third, it is to introduce information into the other person’s brain in the form of activity experience. For example, in the first lesson of school, we want to let the children know the importance of myopia, so we adopt some activities. , let children know to protect their eyes through activities such as signing, playing games, watching videos, etc.
The last method is to directly display the relevant information you want to tell the other party in kind, which will have a better effect.
In short, when telling the other party information, never tell the other party directly, let alone show that you are knowledgeable and literary in the future. It is very bad to deliberately use some abstract words. You must use some concrete words. , and more importantly, this information is related to the other party, and there is a cognitive imbalance, something that the other party has not seen, and it is input into the other party's brain in the form of stories, pictures, experiences, and things, so that it can consume the brain's energy. energy, the other party will be more likely to absorb your information.
Second, method
? Okay, after talking about the media carrier of information, let’s share with you some simple methods and techniques:
The first is repetition. According to the principles of brain science, if a piece of information is to be input into the other party's brain, it needs to be input multiple times, repeated, repeated, and repeated. More importantly, the methods of repetition can be diverse, such as It can be in the form of WeChat, phone call, text message, or screenshot. When a person's brain sees the same piece of information two or three times or more, the brain will think that the information is very important, so it will be retained in the other person's brain.
? Second, it is to stand out. What does it mean? We want to make one piece of information stand out among all the information. In fact, it is the so-called contrast. Our human brain has such a characteristic. , that is, we are very impressed by the contrasting information. For example, what should you do if you want to show that this grape is very sweet? It's very simple, you have to let others eat an orange before eating the grapes, so that the sweetness of the grapes can be highlighted. For another example, what should you do if you want to highlight how thin a person is? It's very simple. You just need to stand this person next to a fat person, and you will feel that this person is very thin.
? First, it is the first and last effect. What does it mean? The first person to speak, and the last person to speak, these two people will be stored in each other's brains, and the impression will be very deep.
For example, in a venue, when you want others to remember you, it is very simple. All you need to do is, the host said, who is invited to come back to the question now? You are the first to stand up and say, then your information It's very easy to get into the other person's brain.
? So, three different methods, the repetition method, the highlighting method, and the first and last method.
In short, today’s text has shared with you the four media and three methods through which information enters the human brain. I hope that today’s article can bring you some inspiration.