The official WeChat account is an application account applied by a developer or merchant on the WeChat public platform. This account is interoperable with QQ account, and the platform realizes all-round communication and interaction with text, pictures, voice and video of specific groups. It has formed a mainstream online and offline WeChat interactive marketing method.
Wechat provides public platform, friends circle, message push and other functions. Users can add friends and pay attention to the public platform by means of "shake", "search number" and "scan QR code". At the same time, WeChat will share the content with friends and share the wonderful content that users see to WeChat friends circle.