This time it was far, making me keep pursuing; this time it was close, making me stay close by; this time it was God, making me worship my faith; this time it was a devil, making me crazy and eternal; this time it was a devil, making me crazy and eternal; Once it was blind, making me gain and lose in vain; this time it was light, making me never hesitate; this time it was night, making me ignore other things; this time it was light, making me shine instantly; this time, it was my love!
In 2003, 361 (Fujian) Sporting Goods Co., Ltd. was established to inherit the fruitful achievements of Buick (Fujian) Shoes Co., Ltd. in the past ten years. 361° summarized the original achievements into more A high starting point.
In 1994, Buick (Fujian) Shoes Co., Ltd. was established. After several years of ups and downs, with its leading technology and strict and meticulous quality management, it has been continuously favored by consumers and sellers at home and abroad. affirmation and trust.
With China's accession to the WTO and the formation of global economic integration, 361° has been exported to more than 30 countries and regions in Europe, Asia, Africa and other continents through OEM. In 2000, it was recognized by the international footwear industry authority Selected as "Best Company" by "footwear.news" magazine; ranked top three in China's sports shoe sales for four consecutive years from 2001 to 2004; established a Hungarian sales center and the first specialty store in Europe in 2003, linking sales channels with international Officially integrated, the brand was introduced to the world.
From 1997 to 2005, it successfully competed with the Chinese National Badminton Team in the world for 8 years, and its brand reputation spread all over the world.
In 2003, 361° was awarded the honorary title of "National Inspection-Free Product" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China. This is a special addition to the brand strategy that has always been based on quality. A crown of meaning.
2005
In 2005, 361° had 32 branches and more than 4,500 sales outlets in various provinces, cities, autonomous regions, and municipalities across the country, winning the reputation of outstanding brands from all over the country. Business partners, targeting the 2005 outbreak.
In 2005, 361° was awarded the honorary title of "China Famous Brand", marking that 361° has become a well-known brand in China.
In 2005, 361° sponsored the award-winning equipment for the sports delegations of Liaoning Province and Hubei Province in the 10th National Games, and won the honorary title of "the only designated award-winning equipment".
In 2005, 361°, which has continued to maintain rapid development and rapid changes, ranked first on the list of the 100 most promising companies in the Chinese version of "Forbes" in the world, becoming one of the companies with the most development potential in China.
In 2005, 361° was far ahead in the market in 15 provinces and cities including Shenyang, Harbin, Beijing, Nanjing, Wuhan, Shijiazhuang, Hainan, Guangxi, and Kunming, and its comprehensive market share ranked first, becoming " "The best performing brand in the Chinese market in 2005".
In 2005, 361° was selected into the "China's 500 Most Valuable Brands", ranking first in the industry.
In 2005, 361° won the top honor in China's sporting goods industry and was recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce, becoming one of the few in China that combines "National Inspection-Free Products" and "Chinese Famous Brands" It is an industry-leading enterprise that combines three national honors: "" and "China's Famous Trademark".
In 2005, 361 (China) Co., Ltd. was established to establish a global development strategy.
History has given 361° good opportunities for development. We have a higher starting point and can see a farther future.
361° Sports Shoes
2006
In 2006, 361° became the world’s top partner and only partner of the Xiamen International Marathon, which has the most beautiful track in the world. As a designated sport, *** will carry forward the spirit of marathon sports with a history of more than 2,000 years in China.
In 2006, 361° joined forces with China's No. 1 sports media CCTV-5 to create "361° Entertainment Basketball", setting off a national basketball cultural carnival.
In 2006, 361° became a strategic partner of the Chinese national team of the A1 World Cup Formula Racing, fully promoting the further integration of 361° and Chinese motorsports into the world.
l In 2006, 361° was recognized as a "China Well-known Trademark" by the State Administration for Industry and Commerce, marking that 361° has become a combination of the two national honors of "China's Well-known Trademark" and "China Famous Brand" of industry-leading companies.
l In November 2006, it defeated international brands in the CCTV prime time bidding and became the "CCTV 2007-2008 sports event live broadcast partner", breaking the monopoly of top resources by international giants during the sensitive period before the Olympics. Achieved a landmark breakthrough for a national sports brand.
2007
l In January 2007, in the annual "Influence on China" jointly organized by Wharton School, CCTV Global Information Ranking, Economic Observer and Tencent, 361° won the highest award "Influence China Annual Creative Marketing Award" together with the world's top 500 companies, becoming "the youngest and fastest growing brand among the selected companies".
l In April 2007, the foundation laying ceremony of the 361° Science and Technology Industrial Park was held, and the project was listed as the "2007 Fujian Province Key Project".
l In 2007, 361° established a TOP partnership with the Chinese National Badminton Team.
Join hands with Lin Dan and Zhang Ning, the world's number one badminton warriors, to jointly promote the breakthrough and advancement of China's badminton career.
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In 7 years, 361° once again fully supported the Xiamen International Marathon. This event gave birth to the first Chinese male champion of the full marathon event, fully promoting the marathon spirit and 361° The spread of healthy running culture in China.
l In November 2007, the 361° China University Basketball Super League (CUBS) bravely set sail. 361° and CUBS*** jointly undertake the mission of cultivating talents for Chinese basketball and promoting the vigorous development of Chinese basketball.
l In 2007, 361° and CCTV5 continued to create "361° Entertainment Basketball". Based on the success of 2006, they increased the promotion of the event and worked together to create the most dazzling new symbol of oriental streetball culture.
l In 2007, 361° sponsored the National Diving Championships and Olympic Trials, fully supported China’s sports success in 2008, and worked with Chinese athletes to build up their strength for the 2008 Olympics.
l In 2007, 361° achieved a breakthrough upgrade in its strategic cooperation with Tencent. The concept of "first-class event creation, first-class member enjoyment" once again led China's online sports marketing.
2008
l In 2008, 361° once again joined forces with the National Badminton Team and world famous badminton players such as Li Yongbo, Lin Dan and Zhang Ning to achieve closer, broader and deeper cooperation. , turning the national badminton team, the world's top championship team, into a national brand 361° professional sports equipment arena.
l In 2008, 361° signed a contract with the international 4A Beijing Ogilvy Advertising Co., Ltd. to reshape the brand in an all-round way and upgrade the brand strategy again.
l In 2008, 361° signed contracts with the Kinmen Marathon and Zhengkai International Marathon, and became the world's top partner and the only designated sports equipment for this marathon event in 2009, further promoting the marathon spirit and 361° healthy running. The spread of culture.
361°
l In 2008, 361° signed a contract with China's "China Table Tennis Club Super League" and became its title sponsor in 2009.
By then, 361° will join hands with the Table Tennis Center to build the China Table Tennis League into a model for the World Table Tennis League and promote the vigorous development of table tennis in China and around the world.
l In 2008, in the "IAI Yearbook Award" for China's outstanding advertising works, sponsored by the China Business Advertising Association and Communication University of China, and implemented by IAI International Advertising Research Institute, BBI Business Brand Strategy Research Institute and other organizations, The 361° Brand TVC Challenge won the same award as the first-tier international brands.
At the same time, the 361° brand slogan "China, be brave to be yourself" was selected as one of the top ten popular slogans in 2008.
l On November 21, 2008, 361° signed a contract as a senior partner of the Guangzhou 2010 Asian Games, joining hands with Asia’s top sports event to become the first sports brand in China to fully sponsor this event, fully integrated With world-class superior resources, the pace of globalization has further accelerated.
On March 12, 2009, 361° successfully signed a contract with the Olympic Council of Asia (English abbreviation: OCA) at the Courtyard Hotel in Kuwait, becoming the only company in China that not only sponsors a large-scale intercontinental sports event such as the Asian Games, but also It is a sports brand that is the official global sponsor of continental sports organizations.
On May 7, 2009, 361° signed a contract with China’s “China Table Tennis Club Super League” and became its title sponsor in 2009.
By then, 361° will join hands with the Table Tennis Center to build the China Table Tennis League into a model for the World Table Tennis League and promote the vigorous development of table tennis in China and around the world.
On June 30, 2009, 361° was successfully listed on the main board of the Hong Kong Stock Exchange, with the stock code 01361·HK.
On July 7, 2009, it successfully signed a contract with the Malaysian Olympic Council and became its official sportswear sponsor and the official sponsor of the Malaysian delegation in the Guangzhou 2010 Asian Games.
On September 15, 2009, the 361° children's clothing business center was launched, and the children's clothing brand was launched, taking the first step in multi-brand strategic management.
On October 28, 2009, 361° officially signed a contract with the Philippine Olympic Committee in Manila, the capital of the Philippines, and became its official sportswear sponsor for 2009-2010.
2010
In 2010, the headquarters of 361 (China) Co., Ltd. took the lead in donating a total of 5 million yuan in money and materials to the Yushu disaster area through the Jinjiang Charity Federation.
On April 19, 2010, 361° dressed up to attend the 12th China (Jinjiang) International Shoe Expo.
On April 24, 2010, the fifth 361° China Huangshan (Yixian) International Mountain Bike Festival was held in the picturesque Yixian County of Huangshan City.
On May 18, 2010, the official uniform launch conference of the Guangzhou 2010 Asian Games was held grandly at the Guangzhou Tianhe Stadium.
361° and the Asian Games Organizing Committee create official uniforms.
On June 6, 2010, Sun Chunlan, Secretary of the Fujian Provincial Party Committee, and Huang Xiaojing, Governor of Fujian Province, led the main party and government leaders of all districts and cities in the province and the heads of relevant provincial departments to inspect the 361° Wuli Industrial Park .
On July 5, 2010, Hurun Research Institute released the "2010 Hurun Brand List", and 361° successfully entered the top 100.
In 2010, 361° International Co., Ltd. announced that the group became a member of the China (National) Men’s/Women’s Volleyball League, the China (National) Men’s/Women’s Volleyball Grand Prix and the China (National) Men’s Volleyball League from 2010 to 2015. /The exclusive title sponsor of the six major events of the Women’s Volleyball Championship.
On September 3, 2010, 361° officially launched the Guangzhou Design R&D Center.