Author: unknown article source: Theil. Com update time: 2005- 12-7

In recent years, traditional e-commerce has experienced ups and downs, and is currently in the stage of gradual recovery. Some insiders believe that mobile wallets, mobile banking and mobile

Mobile e-commerce represented by mobile micro-payment is a new direction of e-commerce development and has broad application prospects.

Compared with traditional e-commerce, mobile e-commerce has many unique advantages

It has the characteristics of anytime and anywhere. Compared with traditional e-commerce, the biggest feature of mobile e-commerce is "anytime, anywhere" and "personalization". Traditional e-commerce has made people feel the convenience and fun brought by the network, but its limitation lies in the inconvenience of carrying desktop computers, and mobile e-commerce can make up for this shortcoming of traditional e-commerce, so that people can buy lottery tickets, stock trading or shopping anytime and anywhere and feel the unique business experience.

The user scale is large. By the end of last year, there were 94 million Internet users and 465,438+600,000 computers connected to the Internet in China. In contrast, China currently has nearly 400 million mobile phone users, ranking first in the world. Obviously, from the popularity of computers and mobile phones, mobile phones far exceed computers. From the perspective of user groups, mobile phone users basically include middle and high-end users in the consumer market, while traditional Internet users are mainly young people who lack the ability to pay. From this, we can easily see that, to some extent, mobile e-commerce based on mobile phones is superior to traditional e-commerce, both in terms of user scale and user spending power.

Have a good foundation of identity authentication. For traditional e-commerce, the consumer credit problem of users is a major bottleneck affecting its development, and mobile e-commerce obviously has certain advantages in this respect. This is because the mobile phone number is unique, and the user information stored on the SIM card of the mobile phone can determine the identity of a user. For mobile commerce, this has the basis of credit authentication. In addition, compared with western countries, China's bank card utilization rate is not high, the commercial credit system is not perfect, and the personal credit system is absent. The existence of practical problems such as low utilization rate of bank cards and few outlets provides opportunities for the development of mobile e-commerce. Some experts believe that in China, mobile micropayments based on mobile terminals may replace credit cards, make up for the lack of the whole social consumer credit system, and become a new electronic payment method that people can easily accept.

Mobile e-commerce is more suitable for popular business applications.

Because e-commerce based on fixed network and mobile commerce have different characteristics, mobile e-commerce can not completely replace traditional e-commerce, and they complement each other. The flexibility and convenience of mobile communication determine that mobile e-commerce should be located in the popular personal consumption field and provide popular business applications, so BtoC may become the main mode of mobile e-commerce development.

The future mobile e-commerce market will mainly focus on the following aspects: automatic payment system, including vending machines, parking meters, automatic ticket vending machines and so on. ; Semi-automatic payment system, including store cash register and taxi meter; Daily expenses collection system, including the collection of water, electricity, gas and other expenses; Mobile internet access payment system, including logging in to WAP website of merchants for shopping, etc.

Mobile e-commerce can effectively avoid the bubble in traditional e-commerce

In recent years, the Internet economy has experienced ups and downs, and e-commerce has fallen into a trough. The reason why some e-commerce websites quietly collapsed in the last round of network bubble is that traditional e-commerce lacks a realistic user base, has no good profit model, and has built an unsupported castle in the air.

Different from traditional e-commerce, mobile operators play a very important role in the development of mobile e-commerce such as mobile wallet and mobile banking. Mobile operators not only have a huge user base, but also have a stable charging relationship and charging channels. More importantly, in recent years, domestic mobile operators have built a mature industrial value chain of mobile data services and a business operation mode of profit sharing with SP, which has created good conditions for the development of mobile e-commerce services. In addition, at the beginning of the development of mobile e-commerce, it will mainly face the mass market, which makes the development of mobile e-commerce have a realistic fulcrum from the beginning. Therefore, in a sense, mobile commerce can avoid bubbles and twists and turns in traditional e-commerce.