We will never guess which market Xiaomi will intervene next, and Xiaomi’s opponents will never expect that Xiaomi will suddenly attack them. Perhaps when they were quietly counting money while sitting firmly in their leading position in the market, Xiaomi suddenly intervened at this time and caught them off guard. On June 11, Xiaomi finally began to reach out to the stationery industry. Xiaomi also released a pen at the press conference that day, which was billed as a "powerful writing" gel pen. It is said that this "giant writing" gel pen can write several times around the basketball court.
Xiaomi announced at the press conference that this "Ju Neng Write" gel pen has a writing length that is about 4 times that of an ordinary gel pen. For example, it is long enough to draw a straight line. It can reach 1,600 meters and can write about 50,000 words. The appearance of the "Ju Neng Write" gel pen adopts a long column 0.5mm bullet design, which can support consumers to use it for a long time without leaking ink. The price is also very cost-effective. It is currently priced at 9.9 yuan on its official website. 10 "Ju Neng Write" gel pens, full of sincerity.
It seems that Lei Jun’s Xiaomi Department Store has embarked on the road of harvesting students’ wallets, and Xiaomi also understands that students’ money is the best to earn. Will this extremely cost-effective "Ju Neng Write" gel pen make many students and office workers think that Xiaomi can even have a gel pen that is so strong and durable? Are Xiaomi's other products also so durable? After all, if Xiaomi can win the hearts of consumers and users with its many products now, Xiaomi will be successful.
As we all know, the current leader in the stationery industry is M&G. I believe everyone has no objection to this. Whether it is office workers, store staff, school teachers and students, all M&G stationery is used. This time, after Xiaomi released the "Ju Neng Write" gel pen, Chenguang was caught off guard and almost even shaken the status of Yige. Chenguang has been deeply involved in the stationery industry for many years. After defeating many competitors in the market, it thought it would have no rivals after being dominant in the market for many years.
But what Chenguang didn't expect was that what he needed to guard against day and night was not other rivals in the same industry but someone he couldn't even compete with, namely a mobile phone seller to compete with him. I guess when people in Morning Light heard the news, they had a question in mind about MMP and they didn’t know whether to say it or not. However, Xiaomi’s declaration of war on Morning Light is no longer a matter of time. As early as 2016, Xiaomi began to enter the stationery market and launched the Mijia signature pen priced at 19 yuan.
Later in 2017, Xiaomi released another Mijia metal signature pen made of metal. It seems that Xiaomi has long had such a plan and plans to compete with Chenguang for the top spot in the stationery industry. In terms of status, Xiaomi has great ambitions! At present, the sales of the "Ju Neng Write" gel pen released by Xiaomi are very hot, and the price is being speculated higher and higher by scalpers. The price difference from the price at Xiaomi's press conference is dozens of times. A box of "Ju Neng Writ" gel pens priced at 9.9 is currently sold by scalpers on Taobao for around 30, and even this price is on the rise. I am here to mourn Chen Guang again.
What is sad is that Xiaomi is the only one that can fetch such a price for a good pen by scalpers. The traditional stationery industry has also begun to undergo great changes after Xiaomi intervened. Traditional old stationery brands should no longer stick to the old consciousness and should adapt to the new market, so as not to decline like the old brands in the mobile phone industry at the beginning. look like.
Sure enough, when Xiaomi starts to interfere in new markets, the industry will undergo new changes. The nickname of Xiaomi industry disruptor is not for nothing!