A small sesame seed cake has made a female college student's entrepreneurial dream come true. Lin Yan, who is only 27 years old, is the owner of Jiangcheng Slag Cooking Company, which is very popular recently, and is known as the "Beauty of Cooking". In just five months, her biscuit chain has grown to 22. This Tujia girl who has made a career in Jiangcheng has made no secret of her "ambition": by the end of this year, her biscuit chain stores will grow to 35.
In Enshi, my hometown, Tujia-style baked wheat cake is a major local feature. Lin Yan likes to eat sesame cakes made by her grandmother since she was a child. Grandma used to be a technician in a catering service company in Enshi, and she was famous for making sesame cakes. And my brother got the real biography of my grandmother.
During his college years, Lin Yan, a glutton, tasted all kinds of special snacks in Wuhan. After eight years in Wuhan, she has found out the taste of Wuhan people. "If you open a sesame cake shop, it will be very hot."
To sell baked wheat cakes, my family and my boyfriend who have been in contact for 8 years are unanimously opposed. But stubborn Lin Yan didn't want to give up easily. Fortunately, her brother promised her to try Wuhan together.
In February this year, Lin Yan began to prepare to open a shop. Due to lack of funds, she used all her connections and borrowed more than 40 thousand yuan from relatives and friends. In order to find a suitable facade, during that time, Lin Yan traveled all over the streets of Wuchang. In order to investigate the flow of people, at 7 o'clock in the morning, she began to stand on some alternative road sections to observe and count the number of pedestrians passing by. Half a month later, she rented a facade of less than 20 square meters at the entrance of Wuda University. In order to make the store look different, Lin Yan consulted a group of business friends, not only decorated the store with bamboo, but also gave her baked wheat cake a catchy name-"Slag Drop". "From the storefront to the sesame cake, although it is very earthy, the earth is elegant." Lin Yan said.
At that time, Lin Yan was busy buying equipment and designing packaging. Subsequently, pricing is also a headache. After much consideration, Lin Yan decided to set the price of baked wheat cakes as 2 yuan.
One day in March this year, a biscuit shop opened in Lin Yan. At 3 o'clock in the morning, she got up and was busy making flour and baking sesame cakes with her brother. Worried that they couldn't sell it, the brothers and sisters tried to make only 50 kilograms of flour on the first day. What Lin Yan didn't expect was that in just two hours, her more than 200 biscuits were sold out. In the morning 10, she will close the door half a day earlier.
The next day, Lin Yan and her brother made 200 Jin of flour together, but they were all sold out.
Since then, Yan was delighted to find that more and more people came to buy sesame cakes, and she could sell as much as she made every day, which was extremely hot. With its increasing popularity, Lin Yan's baked wheat cakes are becoming more and more famous. Whenever the door of the shop is opened, Lin Yan is very happy to see a long queue at the door.
"Popularity and word of mouth can drive sales, and creating a special atmosphere can attract popularity." Lin Yan, who summed up his experience, decided to make the baked wheat cake bigger. A month later, Lin Yan submitted an application for registered trademark.
Two months later, Lin Yan opened a second baked wheat cake shop in Li Ji Road, Hankou, and her strong popularity made her a quick success. In July this year, in order to make the baked wheat cake with great market prospect into a brand, Lin Yan registered and established a baked wheat cake company to standardize its operation and expand its scale. Started the next expansion plan. The hot scene in front of the sesame cake shop attracted many franchisees. In just a few months, Lin Yan has developed 19 franchise stores. Today, Lin Yan has 22 baked wheat cake chain stores.
Lin Yan said that the next step is to strengthen the company's operational capacity and management, continue to expand the scale, and strive to develop to 35 by the end of the year.