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Why are Montblanc pens so expensive?
In order not to spoil the brand during the Great Depression in the 1930s, Montblanc launched the Economy III series, which can be redeemed at the original price within one year. In that year, we sold 160000 pieces, but only made a profit of 49 1 mark, with a debt of 430000 mark to tide over the crisis. In the same year, the registered company was on the right track. Because of the shortage of materials in wartime, the production line had to be declared, and it did not close down in various bombings. No matter how expensive Montblanc is, the purpose is to repair it, not to throw it away, because the mark people left on it is the most precious part of the pen itself. Most of the money you pay for the counter is manual maintenance and repair, not how valuable the gold and silver are. As far as the writing instrument market is concerned, Montblanc is second only to Cartier and Van Cleef & Arpels in Richemont. There are also historical and technical tests, all of which are valuable, but using these big names is also expensive, right?