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Jim Farley left a widow, three children and several hundred dollars in insurance money. His eldest son, little Jim, was only ten years old. He went to work in a brick yard-transporting sand, then pouring the sand into the brick mold, then changing the direction of the brick and drying it in the sun. This little Jim has never had a chance to get an education. However, due to his Irish ancestry, he has a talent that makes others like him, so he embarked on his official career. As the years passed, he cultivated an amazing ability to remember other people's names. He has never entered a middle school; However, before he was 46 years old, four colleges had awarded him honorary degrees, and he also became the chairman of the Democratic National Committee and the postmaster general of the United States. I visited Jim Farley Jr. and asked him the secret of his success. He said, "Work hard," so I said, "Stop joking." He then asked me what he thought was the reason for his success. I replied, "I know you can name ten thousand people." "No. You are wrong, "he said. "I can name 5 thousand people." Please remember this ability, which enabled Mr Farley to help Franklin Roosevelt enter the White House. During the years when little Jim Farley was selling products for a gypsum company, and during his years as a civil servant in Shidian town, he created a set of methods to remember other people's names. At the beginning, he adopted a particularly simple method. Whenever he meets someone new, ask him his full name, the population of his family, his occupation and his political views. He kept all these materials in his mind, and the second time he met the man, even after a year, he still had a way to pat him on the shoulder and ask his wife and children, as well as the hollyhocks behind his house. No wonder there are a group of people who support him In the months before Roosevelt's presidential campaign, Jim Farley Jr. wrote hundreds of letters every day and sent them to people all over the western and northern States. Then, in 19 days, he traveled 12, miles and traveled all over 2 States, using carriages, trains, cars and canoes instead of walking. Every time he goes to a town, he has lunch or breakfast, tea or dinner with people he knows, and has a "heartfelt talk" with them. Then, he continued his next stop. As soon as he returned to the east, he wrote to every town he had visited and asked for a list of all the people he had talked to. Then, he sorted out these lists and there were thousands of names. Everyone on the list received a private letter from Jim Farley Jr. Those letters all start with "Dear Bill" or "Dear Zuo" and always end with the word "Jim". Jim Farley Jr. discovered in his early years that most people are more interested in their own names than all the names on the earth put together. Remembering people's names and calling them out easily is equivalent to giving others a clever and effective compliment. If you forget your family's name, or write it wrong-you will be at a very disadvantage. For example, I once gave a public speaking course in Paris and sent out many photocopied letters to all Americans living there. Those French typists are obviously not familiar with English, so naturally when typing their names, they make a mistake. There was such a man, the manager of a big American bank in Paris, who wrote me a rude letter because his name was misspelled. Sometimes it is really difficult to remember a person's name, especially when it is not easy to pronounce. Most people don't want to remember it, thinking: forget it! Just call him his nickname, and it's easy to remember. Sid Levi visited a customer whose name is very difficult to remember. His name is Nicodemus Papaduras. People just call him "Nick". Li Wei told us: "Before I visited him, I read his name several times with great care. When I called him,' Good morning, Mr. Nicodemus Papaduras', he froze. After a few minutes, he didn't answer. Finally, tears rolled down his cheeks and he said,' Mr. Li Wei, I have been in this country for fifteen years, and no one has ever tried to call me by my real name.' "What is the reason for Andrew Carnegie's success? He is known as the king of steel, but in fact he knows little about the manufacture of steel himself. There are hundreds of people under him who know more about steel than he does. But he knows how to behave, which is why he made a fortune. When he was a child, he showed the genius of organization and leadership. When he was ten years old, he also found that people paid amazing attention to their names. And he used this discovery to win the cooperation of others. When he was in Scotland as a child, he once caught a rabbit. It was a female rabbit. He soon found a whole nest of rabbits, but there was nothing to feed them. But he has a very good idea. He told the children nearby that if they found enough alfalfa and dandelion to feed the rabbits, he would name them after them. This method is too effective; Carnegie has never forgotten it. Many years later, he took advantage of the same human weakness in business and made millions of dollars. For example, he wants to sell steel tracks to the Pennsylvania Railroad Company, and Edgar Thomson is the chairman of the company. Therefore, Andrew Carnegie established a huge steel plant in Pittsburgh, named "Edgar Thomson Steel Plant". So when the Pennsylvania Railroad Company needs railroad tracks, who do you think Edgar Thomson will buy them from? ..... Sears Company? No, no, you are wrong. Think again. When Carnegie and George Pullman competed for the sleeping car business, the steel king remembered the lesson of the rabbit again. The Central Transportation Company controlled by Carnegie is competing for business with the company controlled by Pulmen. Both sides desperately want to get the business of the Union Pacific Railway Company, and you fight for it and kill its price so that there is no profit at all. Carnegie and Pullman both went to new york to meet the board of directors of Union Pacific. One night, when we met at the St. Nicholas Hotel, Carnegie said, "Good night, Mr. Pullman, aren't we making a fool of ourselves?" "How do you say this sentence?" Pullman wants to know. So Carnegie said what was in his heart-to merge their two companies. He talked up the advantages of cooperation without competition. Pullman listened carefully, but he didn't fully accept it. Finally, he asked, "What is the name of this new company?" Carnegie immediately said, "Pullman Palace Sleeping Car Company, of course." Pulmen's eyes lit up. "Come to my room," he said. "Let's discuss it." This discussion has rewritten a page of industrial history. Andrew Carnegie's way of remembering and attaching importance to the names of his friends and business people is one of the secrets of his leadership. He is proud of being able to name many of his employees; And he proudly said that when he was in charge, there was no strike in his steel plant. Benton Ralph, chairman of Texas Commercial Bank, believes that the bigger the company, the colder it is. He thinks that the only way to make it warmer is to remember people's names. If a manager tells me that he can't remember other people's names, it means telling me that he can't remember one of his very important jobs, but is doing his job on quicksand. Karen Cauchy of Weidis, Rocco Palo, California, is a stewardess of TWA. She often practices remembering the names of passengers in her cabin and addressing them when serving them. This made her highly praised, both directly and with the company. A passenger once wrote to the airline and said, "I haven't taken a TWA flight for a long time, but from now on, I must take a TWA flight." You make me feel that your airline may be exclusive, and this is of great significance to me. " Pedersky made the black chef on the Pulmen train feel very important because he always called him "Mr. Cooper". Fifteen times, Padsky traveled to the United States to perform in front of enthusiastic audiences from all over the world; Every time he packed a private car, after the concert, the chef prepared supper for him. In all those years, Padsky never called him "George" in the traditional American way. Padsky always calls him "Mr. Cooper" in his old formal way, which makes Mr. Cooper very happy. People are proud of their names and make them immortal at any cost. Even the domineering and grumpy RT Banan was disappointed that he had no children to inherit the surname of Banan, and he was willing to give his grandson CH Xili $25,, if the latter was willing to call himself "Banan" Xili. For centuries, nobles and entrepreneurs have sponsored artists, musicians and writers in order that their works can be dedicated to them. The very valuable collections of libraries and museums come from people who are wholeheartedly worried that their names will disappear from history. New york Public Library has collections of Astor and Li Zhuke. The Metropolitan Museum keeps the names of Benjamin Yatman and J·P· Morgan. Almost every church is equipped with stained glass windows to commemorate the names of donors. Many people don't remember other people's names just because they don't want to spend time and energy to plant them in their hearts intently, repeatedly and silently. They are always looking for excuses: they are too busy. But they can't be busier than franklin roosevelt. However, he takes the time to memorize and name everyone, even the car mechanic he has only met once. A car specially made by Chrysler for Mr. Roosevelt. Chamberlain and a mechanic took the car to the White House. I have a letter from Mr. Chamberlain in my hand, describing his experience. "I taught President Roosevelt how to drive a car with many unusual parts; But he taught me a lot about how to treat others. " "When I was called to the White House," Mr. Chamberlain wrote, "the president was very pleasant. He called me by my first name, which made me feel very happy. What impressed me most was that he was very interested in what I showed him and told him. That car has been specially designed and can be operated entirely by hand. A group of people looked around the car and he said,' I think this car is really great. All you have to do is press a button and it will move, so you can drive out without any effort. I don't think it's simple-I don't know how it can move. I wish I had time to take it down and see how it starts. " "When Roosevelt's friends and assistants were admiring the car, he said in front of them,' Mr. Chamberlain, I really appreciate the time and energy you spent building this car for me. It's wonderful. " He admired the cooler, special rear mirror and clock, special headlights, that kind of chair cover, the posture of the driver's position, and the special suitcase with his initials in the carriage. In other words, he noticed every detail that he knew I had put a lot of thought into. He also pointed out the parts to Mrs. Roosevelt, Miss Perkins, the Secretary of Labor and his secretaries. He even called the old black driver in and said,' George, you should take good care of these suitcases.' "When the driving course was over, the president turned to me and said,' Well, Mr. Chamberlain, I've kept the Federal Reserve waiting for thirty minutes. I think I'd better go back to the office.' "I brought a mechanic with me to the White House. He was introduced to Roosevelt when we got there. He didn't talk to the president, and Roosevelt only heard his name once. He is a shy man, hiding in the corner. However, before leaving us, the president found the mechanic and held his hand; Call out his name and thank him for coming to Washington. His thanks are not artificial at all. What he said was from the heart. I can feel it. "After returning to new york, I received a signed photo of President Roosevelt and a short thank-you note, thanking me again for my help. How he has time to do it is a mystery to me. " Franklin roosevelt knows that the simplest, most obvious and most important way to get a good impression is to remember other people's names and make them feel important-but how many of us do this? When we were introduced to a stranger, talked for a few minutes and said goodbye, most of us could not remember each other's names. The first lesson a politician should learn is: "Remembering the name of a voter is political talent, but remembering it is absent-minded." Remembering other people's names is almost as important in business and society as in politics. The French emperor, Napoleon's nephew, Charles Louis Napolé on Bonaparte proudly said that even though he was busy, he could still remember everyone he knew. His technique is very simple. If he doesn't hear the other person's name clearly, say, "I'm sorry. I didn't hear you clearly. " If he comes across an unusual name, he says, "How do you spell it?" During the conversation, he will repeat the name several times and try to associate it with the person's characteristics, expressions and looks in his mind. If the other person is an important person, Napoleon goes further. As soon as there was no one beside him, he wrote the name of that person on a piece of paper, looked at it carefully, deeply planted it in his heart, and then tore up the paper. In doing so, he will not only have the impression of eyes, but also the impression of ears. All this takes time, but Emerson said, "Politeness is made up of small sacrifices." The importance of remembering other people's names and using them is not the privilege of kings or company managers, but it is the same for each of us. Ken Nottingham is an employee of General Motors in India. He usually has lunch in the company restaurant. He found that the lady who worked behind the counter was always sad. "She has been making sandwiches for nearly two hours, and I am just another sandwich to her. I told you what I wanted. She weighed a piece of ham on the small scale, and then gave me a piece of lettuce and some potato chips. "A day later, I went to the queue again. The same person, the same face; The only difference is that I saw her famous brand. I smiled and said,' Hi! Eunice'. And tell her what I want. She really forgot what to weigh. She gave me a bunch of ham, three pieces of lettuce, and a lot of potato chips, so much that they would fall off the plate. " We should pay attention to the miracle that a name can contain, and know that the name belongs entirely to the person we associate with, and no one can replace it. Names can make people stand out, and it can make a person appear independent among many people. The requirements we make and the information we want to convey will be special as long as we start from the name.