Clear product positioning After we get the project, the first thing to do is market positioning, what kind of people our products (services) are, and which forums these customers gather in. For example, the project I am doing now is home products, so the forum I published chose home forum.
Prepare account number
Before preparing an account, you must first select a target forum. Choosing a promotion forum depends on what products or services you want to promote. For example, if you want to promote women's wear, then the women's forum is your target forum. Tianya and Maopu are also forums that can be promoted. Clear positioning is the most important thing. Generally, each forum should prepare more than 5 accounts, preferably old ones.
To make a work plan, you must first make a small marketing plan that you need to do, that is, what aspects you will market, so that you have a basic goal and work steps.
Understand that different forums have their own posting rules, integral rules, upgrade rules, etc. Many friends ignore these rules to promote the forum, and it is reasonable that the content sent out will be deleted one after another. It is very important to understand the rules of the forum, just like studying Baidu and Google to do SEO optimization.
Register login account
Each forum should register about 5 different IDs. If there are any, you can use the previous ID. It is best not to use meaningless numbers or English letters in the registration ID, because some old altar friends probably know that you are here to fish in troubled waters. Each ID must upload a different avatar and signature, and the main ID should be specially designed. If you don't have a good avatar with another id, you can find a beautiful picture in Baidu. After all, now is the era of "eyeball economy", and it is still pleasing to the eye for netizens to see one.
Change your identity when posting in the forum, you must learn to change your role. For example, to promote women's clothing, it is best to post it as a woman. If you are from Guangdong, pay attention to the tone and words of the post content, and don't let Xiaozhu or the administrator see that you are advertising.
Create publishing content
According to our plan, we will start to make the content needed for posting. If you want to meet the needs of netizens, you can make field trips, take photos and video. And then the final text integration work. Some suggestions for post-creation (the number of visitors really increased after use)
(1) Ambiguous titles can easily attract the attention of others, arouse the curiosity of netizens and increase the number of views of posts. Pull those passing altar friends in to read the post. But the title and the content are the same, and they are also consistent.
(2) Add relevant propaganda words to photo posts and video posts, because photos and videos are more intuitive and more attractive to readers.
(3) It is best not to have hard advertisements in the content of the article, and the advertisements should be based on netizens. Because if the advertising content is very obvious, I estimate that our post is very likely to be deleted. And the content of the post is not attractive, no matter how many posts are sent, the overall page views are not high. Therefore, we also need to think more about this. (4) The content of the post is controversial. If there is no dispute, most netizens just glance at it and rarely leave messages or comments on your posts.