The opening letter with high reading rate and high reply rate is nothing more than the following aspects:

First, find the right person

No matter how brilliant the opening letter is, if it is not sent to the right person, no amount of efforts will be in vain. The "right person" mentioned here is to find the target customer with purchasing needs and the contact information of the key person of the target customer.

second, investigation and analysis

there are many potential customer resources, but we should not just focus on the eyebrows and beards, but prioritize and grasp the key points. After all, using 8% energy to develop 2% customers is definitely a completely different result from using 2% energy to develop 8% customers. Therefore, the investigation and analysis in the early stage is particularly important. Only by fully understanding customers can we be more targeted and achieve our goals. As the saying goes, "Know yourself and know yourself, and you will win every battle.

generally speaking, for the investigation and analysis of customers, we can carry out web links through the following channels:

1. Customer websites

Understand the company's development history, enterprise scale, main products, industries, customer groups and other information, and preliminarily judge the comprehensive strength of customers and the matching degree with their own business.

2. customs data

study customers' purchasing habits, purchasing frequency, purchasing quantity and suppliers to further judge customers' matching degree, activity and purchasing power.

3. google Map

Take a look at the three-dimensional street view of the customer with google Map to truly judge the strength and scale of the customer.

Third, writing content

After investigation and analysis, and fully understanding customers' preferences, pain points and needs, it is necessary to start writing high-quality development letters in a targeted manner. What is high-quality letter opening?

1. Avoid SPAM filtering words

The anti-SPAM mechanism of foreign mail servers is very strict. If you want to have a reply rate, you must make sure to avoid using spam high-frequency words, otherwise your mail will be judged as spam and cannot enter the customer's inbox.

2. Attractive title

The title of the opening letter is very important. Only if your title is attractive enough can you entice customers to open it and then you can talk about replying.

a good title can't be too long, but it must highlight its own highlights and advantages, such as new technology, new design, industry ranking, price reduction, short delivery period, important certification in the industry, preferential terms of the company, free samples, postage and other product-related advantages. You can choose several points to attract customers according to the specific situation of the company and products.

3. The writing is concise and clear

Concise: the content should not be too long, and it should be controlled within three paragraphs as far as possible, and each paragraph should not exceed two sentences. Studies have shown that the shorter the email, the higher the response rate.

accuracy: be concise, don't say any nonsense, every sentence is to the point, don't ramble.

value: grasping the pain points and providing detailed information that is beneficial and valuable to customers can attract the attention and interest of the other party, arouse the appetite of the other party, and make him willing to ask you various questions in turn.

4. Less pictures and less links

Many anti-spam mechanisms are very sensitive to pictures and links. For security reasons, it is best not to put them in the first email. If you must use pictures to attract, it is recommended to put them in the text and control the size, as far as possible not to exceed 1K K.