3 15 refers to International Consumer Rights Day. Determined by international organization of consumers unions 1983, the purpose is to expand the publicity of consumer rights protection and attract worldwide attention, so as to promote cooperation and exchanges between consumer organizations in various countries and regions and better protect consumer rights internationally.

Choosing such a day as "International Consumer Rights Day" is also to expand publicity, promote cooperation and exchanges between consumer organizations in various countries, attract international attention and promote consumer protection activities.

As President Luo Dafang Parkin of international organization of consumers unions said, "People's exchange, product exchange, technology and exchange activities all need our consideration and action on a global scale."

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International organization of consumers unions is an independent, non-profit and non-political organization. 1960, founded by consumer organizations in the United States, Britain, Australia, Belgium and the Netherlands, is registered in the Netherlands, headquartered in The Hague, the Netherlands, and now moved to London, England, with its Asia-Pacific branch in Penang, Malaysia.

IOCU has more than 230 members of consumer organizations in 1 15 countries and regions. In September, 1987, China Consumers Association was accepted as a full member of the organization.