SHOEI helmet has no official Chinese translation name, but SHOEI is written as Zhao Bin in Japanese and translated as Zhao Rong in Chinese.

SHOEI, a famous Japanese helmet manufacturer, is the world's top helmet brand, just like the new well helmet.

Adhering to the concept of "Made in Japan", Japan has two factories, Ibaraki and Iwate. At the same time, there are various world-standard test sites and test equipment with world-standard impact absorption performance. More than 3,000 helmets are used for experimental tests and demonstrations every year, and "passive safety" and "active safety" are the main concepts of the company.

SHOEI helmet market:

SHOEI helmets account for more than 50% of the world's top helmet market. About 80% of the sales are aimed at overseas markets, such as Europe and America. The brand was born in Japan and grew up all over the world, providing high-quality helmets to customers in more than 50 countries and regions around the world.

201510/on October 25th, SHOEI, an internationally renowned helmet brand, officially entered the China market, and Xiamen Chuangjian Safety Helmet Co., Ltd. was the general agent of Shoei in China.

SHOEI showed nearly 30 hot-selling motorcycle helmets at the exhibition site, such as Hong Kato, Marquez X 12 and other series helmets.

Reference to the above content: Baidu Encyclopedia -SHOEI