The 1st China Public Transport Week and the 3rd Xiamen Car Free Day.
Project financing plan
Project background:
Urban traffic brings us speed and convenience, but at the same time, the rapid increase in the number of cars makes energy consumption; Traffic congestion; Crowded urban space; It will also cause noise and air pollution; Harm human health; Make the quality of life of residents decline. A bus takes up about three cars' road space, but it carries dozens of times as many passengers as a car at peak hours, which reduces the per capita pollution rate and improves the city efficiency.
Pan, vice mayor of Xiamen, promised the whole country that the Xiamen municipal government would host the first large-scale bus week and car-free day in Xiamen. On September 22nd, the third "Car Free Day Theme Park" in Xiamen will be launched. This year's theme is Green Tourism Greentown, and our slogan is "Green Choice, Green Xiamen". Green travel is rich in connotation, not limited to the choice of travel mode. Our green choice has created a beautiful and fresh Xiamen! The project aims to enhance the public's awareness of environmental protection and green transportation, encourage the choice of green travel modes such as carpooling, public transportation, cycling and walking, continuously improve traffic safety and quality of life, help improve traffic conditions, save energy and reduce greenhouse gas emissions.
Background link:
"Urban Public Transport Week and Car-Free Day" originated in Europe and is held on or above 16-22 every September. On September 22nd, 2007, 16-22, at the initiative of the Ministry of Construction of China, the first car-free day of China Urban Public Transport Week was held in 108 cities nationwide. Pan, the mayor of Xiamen, signed the first batch of commitments and plans to hold this activity at the same time every year. At this point, China will become the country with the widest range of activities and the largest number of participating cities in the world.
As early as 2005, Xiamen Green Cross, a non-governmental environmental protection organization, took the lead in launching the theme activity of "Car Free Day" in China and won the "China Youth Toyota Environmental Protection Award" organized by the Central Committee of the Communist Youth League. This year is the third year of \ "Car Free Day \" organized by non-governmental organizations in Xiamen, and Xiamen will become the first city in China to promote Car Free Day. This year's third car-free day in Xiamen, the municipal government will vigorously support and encourage private promotion and public participation, so that the bus week car-free day will become a model for Xiamen citizens to participate in environmental protection.
Organizer:
Xiamen municipal government
Co-organizer:
Xiamen Public Transport Development Coordination Office, Xiamen Municipal Party Committee Propaganda Department, Xiamen Municipal People's Congress Urban Construction Environmental Protection Committee, Xiamen CPPCC Economic Construction Committee, Xiamen Civilization Office, Xiamen Municipal Transportation Commission, Xiamen Municipal Finance Bureau, Xiamen Environmental Protection Bureau, Xiamen Municipal Safety Supervision Bureau, Xiamen Urban Management Office, Xiamen Traffic Police Detachment, Xiamen Public Transport Group Co., Ltd., etc.
Support unit:
Xiamen Information Port Electronic Card Company, in the collection. . . .
Organizer:
Xiamen lvshizi environmental protection volunteer center
Xiamen lvshizi environmental protection service center
Activity time:
September 22, 2007: 9: 00 a.m. to 9: 00 p.m.: 17: 00 p.m.
Activity content:
Green Travel and Greentown —— The First China Bus Week and the Third Xiamen Car Free Day
Specific content: September 22 (9: 00 ~ 17: 00), focusing on the theme of green travel, strive to be vivid and pay attention to interactive participation. Mayor Pan participated in supporting and launching the "Car Free Day" folk publicity activities. Citizens came to the theme park in the form of green travel, distributed guns, started riding publicity activities, and participated in walking to lead the people to the 2008 green Olympics. A car was displayed at the scene, and a huge black tail gas ball was displayed behind its exhaust pipe to inform the public of the amount of carbon dioxide emitted by a car in an intuitive way.
Redeem the Green Line Greentown e-Pass Card on the spot with the admission ticket; Watch a bicycle show and take part in a slow cycling race; At the same time, the event sponsor will get a "green travel" support unit card; Publicize bus travel routes and distribute posters, commitment letters, brochures, etc. For green travel and healthy living.
(1) itinerary and activity arrangement of Vice Mayor Pan and representatives of the co-organizers.
(1) Mayor attended the launching ceremony.
Specific arrangements: Before the arrival of the mayor, a VCD promo with the theme of green travel and health will be shown. Vice Mayor Pan and representatives of the co-organizers sent T-shirts in advance. On the day of the activity, it is suggested that all personnel wear light sports shoes to reflect the image of being close to the people, healthy and leisure. Start the whole ceremony according to the procedure after arrival.
Participants: representatives of green travel co-organizers and supporting units seated in front of the rostrum, as well as team representatives who will participate in hiking activities (can accommodate 400 people).
Time: 9: 00 am to 9: 30 am on September 22, 2007.
(2) The mayor fired a gun and began to publicize by bike.
Specific arrangements: the mayor arrived at the square by bus, addressed the volunteer team of cycling publicity in the elderly community, college student community and cycling club, and fired a gun.
Participants: A team of 208 people, including university cycling club, senior cycling club, Xiamen cycling club and some citizen volunteers, wear uniform theme T-shirts and advocate green travel.
Cyclists' mission: Cyclists ride bicycles with green travel propaganda flags to publicize along the way.
(3) The mayor joined the Nordic hiking team.
Specific arrangement: the mayor walks 2008 meters with a cane, aiming to lead people to travel green and move towards the 2008 Green Olympics.
Participants: 20-30 leaders of co-organizers, 10 support units and 10 representatives of various units.
(B) the itinerary and schedule of citizen participation activities
(1) Performance area of main venue
Specific arrangement: Green Cross is responsible for organizing actor volunteers to participate in performance activities.
Time: 9: 30 am ~12: 00 am on September 22nd, 2007.
Venue: Xiamen Bailuzhou Music Fountain Square
(2) the activity area for interaction with citizens
Specific arrangements: the bicycle club is responsible for the bicycle performance field; Senior Motorsports Association is responsible for slow cycling; The University Bicycle Club is responsible for maintaining the order on the spot.
Time: September 22, 2007 13 ~ 16.
Remarks: In case of light rain, ponchos will be distributed to everyone at the scene, and the activities will continue as usual. In case of heavy rain, the activity will be postponed to 13: 00 pm, and the activity will be cancelled when the typhoon warning is issued.
Strive for corporate sponsorship
Xiamen Green Word sincerely hopes that this activity can fully reflect the spirit of cooperation between relevant government departments and business circles in Xiamen and assume corporate social responsibility. We sincerely invite your company to participate in this activity and provide us with sponsorship and support as a sponsor.
Support unit sponsor:
Sponsorship fee: 50,000 yuan. Sponsorship reward publicity resources:
Arrange video interviews and exclusive interviews with People's Daily Online.
Invited to participate in the press conference on the summary of national green travel achievements held in Beijing.
Print the LOGO of the supporting unit on the T-shirt of the sportswear.
Participate in the free gift of clothing 10 pairs of advanced crutches (EXEL Finnish carbon fiber) and 10 T-shirts.
Arrange an exclusive interview with mainstream media in Xiamen
On the back of the environmental protection manual, there is a page of enterprise or product introduction information (in no particular order).
Others are the same as the promoters of 20 thousand yuan.
Sponsorship fee: 20,000 yuan, sponsorship returns publicity resources:
The name and logo of the supporting organization are reflected in the event poster.
Invited to attend the launching ceremony and sign it.
"Green Travel" Commitment Unit Card issued by the Mayor
As a supporting unit, we will give the quota of 10 to the key line team.
Free 10 t-shirt participation.
People's Daily Online Display Publicity List
The signature version of the theme park launching ceremony embodies the company name and LOGO as a supporting unit.
The promotional materials of the event reflect the logo of the supporting unit.
Give away 20 Green Line Greentown e-Pass cards.
Give 10 set of posters and green travel commitment letter, and send 50 brochures.
Send the information of each national green tourism newsletter.
Make three special pages of green travel in Xiamen Evening News, and make three lists in the name of commitment unit, support unit and thank-you unit for publicity.
Green product promotion group:
Sponsorship fee: 8000 ~ 1 000 RMB.
Sponsorship reward publicity resources:
Free access to the green travel "theme park" publicity booth (3m * 3m).
As a supporting unit, the signing cloth of the launching ceremony was invited to sit in front of the rostrum.
Free 10 t-shirt participation.
Give away 10 green line greentown e-pass card.
The name of the company is reflected in the poster.
Products will be recommended as green products by Green Cross.
Send the information of each national green tourism newsletter.
Deadline for sponsorship and related forms
The Organizing Committee of Bus Week Car Free Day sincerely hopes that you can give a definite answer before August 3, 20071day. Please fill in the attached form in detail, and then fax or email it to: