At the end of the year and the beginning of the year, major automobile brands have reached the time of year-end summary. Affected by factors such as the market environment and the "chip shortage", automobile companies are facing increasing pressure. But even under such circumstances, the Haval brand still achieved eye-catching market performance. In 2021, it handed over a best-selling answer sheet of 770,008 units across the entire series. Among them, Haval M6 PLUS has made deep efforts in the family SUV market, with sales reaching 111,161 units.
As a "new value-for-money family SUV", Haval M6 PLUS was facelifted in January 2021. With its advantages in appearance, space, safety, configuration, etc., it has been favored by many young family consumers. favor. Throughout 2021, Haval M6 PLUS's sales performance and reputation are also a reflection of its high-quality product strength and unique charm.
In compliance with market demand, Haval M6 PLUS creates superior quality
For many young family consumers, there is also a high demand for individuality and trendiness. As an important model in the family SUV market, Haval M6 PLUS also fully takes this into consideration. In terms of appearance, Haval M6 PLUS is based on the latest family design concepts and elements, integrating a simple and dynamic style. The wide chrome trim strips extend to both sides of the front of the car, and the large-area blackened air intake grille and LED headlights are neatly aligned. , the waistline is straight and handsome, and the through-type taillights outline the unique outline of the tail. Compared with models of the same class, the overall styling design of Haval M6 PLUS is more fashionable and sporty, and is more in line with the aesthetics of today's young people.
In terms of interior, Haval M6 PLUS adopts an integrated central control design, which improves the user's control convenience and creates a very rhythmic and elegant cabin. Large areas of silver electroplated trim strips, soft Details such as high-quality wrapping and fine stitching create a luxurious and high-end atmosphere and style, comparable to joint venture models.
Haval M6 PLUS also has rich intelligent configurations, bringing users a digital and intelligent car experience. It is equipped with iFlytek voice assistant, which basically covers all travel scenarios, and supports voice control of multimedia, navigation, air conditioning, telephone, etc., making it easy to realize "human-vehicle communication"; it also has GPS+Beidou dual-mode positioning with faster response and more accurate navigation. The system allows users to easily navigate unfamiliar cities, complex road conditions and even streets. At the same time, all Haval M6 PLUS series are equipped with 4G intelligent network connection as standard, and the vehicle system module supports FOTA upgrade, allowing you to enjoy an extremely "smart" experience anytime and anywhere.
In addition, Haval M6 PLUS is also equipped with convenient configurations such as a 360-degree panoramic surround view system, automatic constant temperature air conditioning, automatic parking, etc., fully demonstrating the strength of hard-core products.
"Stars + Users" create personalized and upgraded Haval M6 PLUS
In addition to deeply understanding user needs and providing users with high-quality products, the Haval brand also attaches great importance to making products Create an emotional and value resonance with users. The Haval brand continues to deepen the "user-centered" concept, allowing users to become "participants" in vehicle design and "customize" highly personalized "exclusive new cars" at the same time. In October 2021, the official launch of Great Wall Motors' first celebrity co-branded model "Haval M6 PLUS Liu Yan Co-branded Edition" is a powerful interpretation of the Haval brand's "user innovation".
The Haval M6 PLUS Liu Yan co-branded version adopts the design concept of "simple, refined and sporty" throughout the whole car, and the exclusive body color - Yanxuan Gray makes it look different from the regular version. The difference is that the body color of "Yanxuan Gray" was jointly completed by Liu Yan and Haval designers, and it is full of style and high-end. The Haval M6 PLUS Liu Yan co-branded version has a sense of refinement and quality in the interior. , it also has careful design. For example, Liu Yan’s signature can be seen on the passenger dashboard and center armrest box. The signature is embroidered, highlighting the exclusive identity of the joint version.
Not only that, it has. The star car voice system is another highlight of the Haval M6 PLUS Liu Yan co-branded version.
The 12.3-inch high-definition central control screen adopts an integrated floating shape. Liu Yan’s exclusive UI theme and voice package are added to the car. Liu Yan’s image can be seen when operating the interface, and voice sounds such as car wake-up, holiday greetings, and operation feedback, etc., All can be set to Liu Yan’s voice, adding comfort and pleasure to many users’ journeys.
The cooperation between Liu Yan and Haval M6 PLUS, a pair of "true fragrance CPs", not only shortens the distance between consumers and products, but also actively promotes the popularity and sales of Haval M6 PLUS. effect. This joint venture is a brand new attempt for the Haval brand in marketing initiatives. With its outstanding innovative marketing model, Haval M6 PLUS Liu Yan Co-branded Edition successfully won the 2021 Golden Touchpoint Brand Entertainment Marketing Silver Award and the Best Content Marketing Award in the "2021 iResearch Marketing Awards Jinrui Marketing Award" as soon as it "debuted".
Haval M6 PLUS has a good reputation as a "fan"
The success of Haval M6 PLUS is not only reflected in sales, products and marketing, but also continues to establish a good reputation in terms of after-sales service. In the 2021 "China Automotive Industry User Satisfaction Index (CACSI)" evaluation results, Haval M6 PLUS won the first place in satisfaction among compact SUVs priced at RMB 70,000 and below. You know, the Haval M6 series has previously won the "No. 1 Satisfaction Ranking of A-Class SUVs with RMB 70,000 and Below" in 2019 and 2020. Today, the upgraded and evolved Haval M6 PLUS has once again inherited the excellent family reputation genes and won awards again.
“Enter fans with products and enhance user experience with services.” Over the years, the Haval brand has served millions of car owners with its strong product strength and service quality. It has continuously optimized the service experience, and user satisfaction has continued to rise, eventually achieving one sales champion after another.
In the future, more models under Haval will gradually join the "user creation" model, playing with users to create high-quality cars that meet the needs of consumers. Life. We also look forward to seeing the Haval brand reach its sales peak again in 2022.