When doing business, you often have to face the sudden disappearance of customers. For example, emails don't return, social software messages don't return, or scheduled telephone/video conferences don't appear. These are all common things. However, the fact that the customer doesn't reply to the email he has read or doesn't keep the appointment doesn't mean that the cooperation between the two parties is terminated. Specific problems should be analyzed in detail.

First of all, the salesman should carefully analyze the specific situation of the customer according to the customer information and business content, and carefully judge whether to continue to cooperate with this customer. Secondly, to confirm whether it is the target customer, you can resume contact with buyers/importers by writing the following five targeted emails after you have the exact results, and get the opportunity to restart cooperation.

1. Regular follow-up

Dear xx,

I hope this email finds you very well.

We have sent you the product catalogue on May 20th. As we didn't receive your letter, we wrote this email, hoping to get your advice.

Do the products we provide fail to meet your needs? Or do you have other requirements?

We look forward to hearing from you.

Respect,?

I want to express my regards to you through this email.

We sent you the catalogue on May 20th, but we haven't received your reply. I hope to hear your opinion in this letter.

Is it because the goods we offer don't match what you need? Are there any other requirements?

We look forward to your reply.

2. Telephone/video conference invitation

We sent you an email on 15 last Wednesday, because there was an attachment (product catalogue) in it. I wonder if you received it?

In order to discuss the mode of cooperation in more detail, it's best to arrange a phone call with you. Please tell me your phone number. Thank you.

Dear,

We sent you an email last Wednesday, 15, including the attachment (product catalog). I wonder if you got it?

In order to communicate business cooperation with you more carefully, I hope to arrange a telephone conversation with you. Please tell me your telephone number. Thank you.

3. How to follow up after the phone call/meeting

After the call/meeting, you should carefully sort out the meeting process, and carefully summarize all the information that customers need most, what support they need and what solutions they will give. According to this information, a clear and complete email is sent to customers, which is a manifestation of sincerity and an attitude.

After confirming that the customer has read the materials, you can easily ask the customer. If there is anything unclear about these materials, you can propose another telephone/meeting time to find opportunities to reopen cooperation opportunities.

Dear xx,

We are very grateful for your valuable advice on the project we discussed last Wednesday. As you said, it may be inconvenient to pack products in this way. We are now considering redesigning it to make it more compact. Are we in touch? Three new packaging schemes that best meet your needs. ? After you make a choice, please tell me which one you like.

We look forward to receiving your reply.

Kind greetings,

Nuoding

Regarding the discussion last Wednesday, we are very grateful for your valuable suggestions. As you said, packaging may be inconvenient for products with specific requirements. We are considering redesigning the packaging of our products to make it more exquisite. Attach three new packaging designs that best meet your needs. After you choose them, please let me know which one you like. ?

We look forward to your reply. ?

Note: Try not to ask customers "open topics" at the end of the email (for example, can you tell us your opinion? ), because it will take a long time for customers to sort out, resulting in a long time for customers to reply to emails. This will cause unnecessary delay in business.

It is suggested that the salesman should try to change the questions into multiple-choice questions, so that customers can make choices quickly and easily, and the salesman can get a reply and confirmation in time.

4. "Don't worry" email?

In the process of business contact, we sometimes send emails to customers and make some changes, but the other party still doesn't reply. What should we do at this time?

Some salespeople will try to leave messages to customers through various channels, such as facebook and linkedin, and even follow up many times in a so-called "smart" way to find a breakthrough from the general manager, but in fact such behavior is inappropriate and may be counterproductive in many cases.

The most tense scene in horror movies is not the most horrible "horror" when monsters appear, but the most oppressive scene is moment of silence before that. Similarly, in trade, a skillful "no hurry" is sometimes more effective than "excessive concern", but it can change the attitude of the other party.

China has a saying: "Don't buy if you open three, don't buy if you open three." . It means: the more you want to succeed, the less likely you are to succeed. You can write a "quiet" email to achieve the purpose of "urging" by "not urging" and "not buying and selling correctly". This can not only maintain the relationship between customers, but also further promote cooperation.

1. In the signature column of email/description of social software, you can add the activities/exhibitions that the company is doing recently. And you don't need to explain too much, you can implicitly inform the customer of the company's dynamics. On the one hand, it shows the importance of customers to the company, and at the same time expresses the desire to establish close business relations with customers.

For example, please note that we will attend the XX Expo from11-11/5, Booth No. ××.

2. For example, sending the business trip information to all customers in time is mainly to prevent the business trip from affecting the customer's business, to show professionalism in details, and to let customers feel the meticulous work of the salesman.

There are many details in the process of business dealings, and we may be careless, but it is these unremarkable details that can reflect the professional level of salesmen and be conducive to business development. It is often the nuances that see the spirit, and the most "small things" come first. Details are a psychological quality and a person's mental attitude.

"Letter to all customers"

Dear everyone:

Please inform me that I will be on a business trip from June 6 to 5. I can only check my email in a limited way. ?

When I am away, if you need to discuss the terms of the contract or need immediate help, please feel free to call my mobile phone (xxxx).

Thank you and extend my sincere greetings.

Nuoding

For all of us,

Please inform me that I am on a business trip in June 1-5, and I can only use my email very limited.

If you need to discuss the terms of the contract, or need immediate assistance while I am away, please call my mobile phone at any time.

good luck