Benefits of paid SSL certificate: 1, improving the ranking of corporate websites. At present, mainstream search engines such as Google and Baidu indicate that they will give priority to websites that start with HTTPS, and give websites a higher weight to effectively improve the ranking of website keywords. Websites can be upgraded from HTTP to HTTPS by installing SSL certificates. 2. Website privacy information encryption encrypts the data transmitted by the website, including the privacy information such as the account password and ID card of the website user, to prevent being monitored, stolen and tampered with by hackers. At present, most websites will involve the transmission of users' private data, so SSL certificates need to be installed. 3. The browser is trustworthy. If SSL certificate is not installed, users will be prompted that it is unsafe when accessing enterprise websites through browsers such as Google and Firefox, which will inevitably affect the user's access experience. Installing SSL certificates issued by trusted certification authorities will become a trusted site for mainstream browsers such as Google and Firefox. 4. Preventing traffic hijacking Ordinary http websites are very vulnerable to network attacks, especially traffic hijacking, which will force users to visit other websites and cause website traffic loss. By installing a trusted SSL certificate, your website can effectively avoid traffic hijacking. 5. Enhance corporate image. Installing the advanced EVSSL certificate will not only display the green lock and "https", but also display the name of the enterprise, which will greatly increase the trust of users and enhance the corporate image and credibility.