Only by establishing a correct sales mentality, daring to face failure, daring to struggle endlessly, and daring to act immediately can we have a perfect sales journey.

In their daily work, many salespeople always seem to be particularly interested in improving their sales skills. They have a misconception that sales is a job that relies on skills to win. In fact, skills are only one aspect, and the improvement of sales performance is determined to a greater extent by mentality. A person with a positive attitude can still achieve impressive results even if his skills are mediocre. Therefore, to become an excellent salesperson, the most important thing is to establish a correct sales mentality.

The world marketing master Chen Anzhi once said in "Super Marketing": "Attitude determines everything, skills and abilities determine victory or defeat." Different mentality determines different lives and endings.

Success comes from mentality. Almost all excellent salespeople have the same characteristic, which is a positive attitude. They use a positive attitude to control their lives and face all possible difficulties and obstacles in the sales process with an optimistic spirit, thereby ensuring that they continue to succeed.

But in real life, there are many salespeople who are generally spiritually empty. They are led by inferiority complex, lost soul, disappointment and pessimism, and negative and decadent life. The consequences can only lead from failure to failure. Another failure, or even staying in the past failure forever, no longer working hard. In fact, a positive attitude is a kind of enterprising spirit, which is an extremely rare virtue that can drive salespeople to take the initiative to do what should be done before they are told to do things. A positive attitude does not guarantee success in everything, but a positive attitude will definitely improve one's daily life.

A salesman who lives a relatively poor life complains every day that he is "unappreciated" and that fate is playing tricks on him.

On Christmas Eve, every household is decorated with lights and colorful decorations, full of festive atmosphere. A salesman sat on a chair in the park and began to reflect on the past. On this day last year, he was also alone, spending his Christmas drunk, with no new clothes or new shoes, let alone a new car or a new house.

"Oh! I have to spend Christmas wearing these old shoes again this year!" He said as he prepared to take off the old shoes. At this time, he suddenly saw a young man walking past him in a wheelchair. He had an epiphany: "How lucky I am to have shoes to wear! He didn't even have a chance to wear shoes!"

After that, the salesman treated everything he did with a positive attitude and worked hard. Be strong and strive for the top. A few years later, his life finally changed completely in front of him and he became a millionaire.

It can be seen that the relationship between a positive attitude and success is complementary to each other. A salesperson who always has a negative attitude is unlikely to be successful.

In the sales process, most mediocre salespeople are mostly mediocre, mainly because of their mentality problems. When faced with difficulties, they always choose the easy way back. "I can't do it anymore, I'd better retreat." As a result, I fell into the abyss of failure. When good salespeople encounter difficulties, they can still maintain a positive and optimistic attitude and encourage themselves with the thoughts of "I want! I can!" and "There must be a way", so they can try their best to keep moving forward until they succeed.

Zhang Hua and Li Ming are two salesmen of the same company. One day, the two of them went to a supermarket to sell products at the same time. Zhang Hua saw that the supermarket already had many similar products, and they were selling very well and with higher profits than his own products, so he thought that such products in the store had already been sold. It is difficult to convince the boss to purchase goods, and even if the goods are purchased, they may not be easy to sell; Li Ming also saw that there are many similar products in this supermarket, and he believes that this also proves that the sales of such products in the store are relatively strong, and there is a huge development potential. I learned that the best-selling brand in this store is XX brand. Although there is a gap between my own products and XX, I also have unique advantages. Therefore, Li Ming tried his best to persuade the supermarket owner to purchase goods, and at the same time formulated corresponding promotion policies for XX products. Soon the supermarket became the company's model store.

This story fully illustrates a truth: only salespeople with a positive attitude will discover opportunities in the "impossible" and create sales miracles.

A positive attitude can allow salespeople who have failed or encountered setbacks to see the hope of victory, reinvigorate their spirits and analyze the reasons for failure objectively and calmly, thereby improving their sales level and moving from failure to success. . A negative and pessimistic mentality will cause salespeople to indulge in strong frustration, self-blame, and low self-esteem for failure, and gradually lose confidence and give up.

A positive mentality is the same as a negative mentality. They can both exert a force on people, but the two forces are in opposite directions and have the same point of action, which is yourself. In order to improve your sales performance and achieve career success, you must maximize the power of a positive attitude to resist the counterforce of a negative attitude. As long as you have a positive attitude, you will be invincible in the sales process and embark on the road to success.

For failed salesmen, once they encounter setbacks, they choose to retreat, and they always attribute the setbacks to the external environment and others. There are also various excuses and reasons for complaining. , and as a result they are always the losers in the sales process.

Successful salespeople are different. They dare to face various setbacks in the sales process and will not make excuses or reasons for their failures. Instead, they constantly find ways to break through their own limitations and are 100% responsible for their actions. Be responsible and thus achieve success.