Abstract: With the increase of traffic platforms, customers begin to become dispersed, and the cost of acquiring a single customer remains high. Rumor has it that traffic users have the world, so private domain operations have become smooth. Many friends have heard of the private sphere and even the public sphere. Let me give you a brief introduction. What is the private domain? What is a private domain? What is the commons? And the whole world? Private domain refers to public domain, which is equivalent to private domain, and public domain is equivalent to public domain. Private domain refers to transferring the traffic of public domain platform to its own private carrier, and global domain refers to multiple public domain traffic platforms. For example, Taobao, Tmall, Pinduoduo, Zhihu and Jane Books. They all belong to the public domain, so integrating them has formed a global drainage trend. I believe you have a simple understanding here, so I'll give you a general idea first. As for how to operate, I will talk about it in detail after I encounter it in actual operation. Different people will encounter different problems when operating on different platforms, so they can only talk about it in a targeted way. The next focus is how to do private domain operations. Do private domain operations have to have a clear positioning? First, positioning must first determine what products you make, whether it belongs to e-commerce, virtual, low-frequency consumption, or high-frequency consumption, whether your products are suitable for private domain operations, and so on. You need to plan ahead and treat specific problems. Second, people should design people according to their own product positioning. The purpose of human design is to determine what kind of groups to attract, the positioning of customers and so on. This requires designing a whole set of people's designs, such as background, signature, name and personal introduction. How important is the underlying architecture of private domain operation? Third, according to its own positioning and specific personnel setting, the underlying architecture starts to locate the channels it wants to drain, such as Zhihu, Today Headline, Tik Tok, Taobao, Tmall, etc., and needs to formulate specific plans and implement them in a targeted manner. Fourth, post-maintenance When we have done the above content well, the only thing to do in the later stage is to constantly maintain and update the content, so that everyone can know what you do specifically, according to the user's keywords, for example, you can have a look. Why write about how to operate a private domain? If you master these points, You will start trading .................................................................................................................................................................... soon. Maybe you don't understand. Please look at the picture: Baidu Private Domain is played like this. Do you think it's right? Of course, the above are all my personal suggestions and sharing. When you really start operation, you will encounter all kinds of problems. What about today? I'll share so much with you first, hoping to give you a clear understanding, and then I'll share dry goods with you slowly. At the same time, I hope everyone will actively communicate.