Music communication majors mainly train professionals who can engage in music market research, music product research and development, music activity planning, music market promotion and marketing, music copyright protection, artist brokerage and digital music website operation in cultural media institutions such as radio, film and television, network new media, audio-visual publishing, performing arts and entertainment, and music theater. The main courses of the extended textbook include introduction to music industry, music copyright, sociology of music, music marketing, music communication survey (method and practice), performing arts brokers, creativity and production of music projects, and overview of international music industry.

The quality requirements of the music communication industry for students;

1. Students have certain musical literacy and are interested in the development of the music industry.

2. Students should have good teamwork ability and social activity ability, and have certain creativity, perception and coordination and organization ability.

3. Students should have rich imagination and quick response, be curious about the development of new technologies, like the application of new media, and have strong oral expression skills.