Last week I accidentally wrote an article "Because I wrote soft articles, I drove a big Jeep!" 》article, I didn’t expect that there were people praising me in the background↓↓

But there were also incomprehensible comments from random people↓↓

This classmate, what do these three words mean? , do you want to come out and explain?

As soon as I was excited, I went to Uncle Xingtian to collect the reward. Seeing that someone would praise me, I had to express my gratitude.

Uncle Xingtian said: I see that you have strange bones, bright eyes, and nimble fingers. You are a good person for typing on the keyboard and writing articles. Go and write an article.

Last time I wrote that I had the opportunity to drive a Jeep because of writing soft articles, so this time I will simply talk about the writing skills of automobile soft articles.

To write an article, we first need to know where this article will appear. Most soft articles about automobiles are posted in forums such as Autohome. When I browsed car forums, there were two types of posts that attracted the majority of posts. One was about car reviews, and the other was about self-driving travel series.

Based on this understanding, let’s talk about how to write automotive articles.

Self-driving travel category

Self-driving travel category posts are relatively simple, similar to travel guides. You can have a panoramic view of the scenery and beautiful scenery along the way. You can eat, drink, and walk around. The content of the article can be You can write about cars, people, scenery, or emotions, just keep it real.

Pictures for car posts are very important. The basic ratio is to have more than 15 pictures per 1,000 words. Self-driving travel photos generally do not pursue high definition but pursue authenticity. If there are no special requirements, just take them with your mobile phone. It would be better if a real person appears.

Evaluation type

When writing evaluation articles, it is best to write them in a step-by-step manner to highlight professionalism, because there are many points to write about about cars, and if there are no choices, the writing will be very long. Pass My practice summarizes the following aspects:

Step one: from the outside in

The outside refers to the appearance. The appearance of the car can introduce the look and feel in the four directions, front, rear, left and right. , bumper, lower grille (also called grille), headlights, taillights, wheels, tires, you can describe the body lines, you can introduce the size of the car from the perspective of wheelbase, if there are bright spots in the car's exterior paint, you can also pay attention to Let me introduce.

The interior refers to the interior. The car interior is not just the car floor mats, pendants and other external decorations, but also includes the instrument panel system, door inner guard system, seat system, steering wheel, and the interior of the car. There are nearly 20 subsystems such as lighting and interior acoustic systems.

In the process of description, we can cover various aspects such as door inner panels, instrument panel, steering wheel, seats, gear handle, center console buttons, sunroof, etc., as well as materials, workmanship, color matching, and lines. , lighting, touch, texture and other angles.

Step 2: Write about the power

After introducing the appearance and interior, we have to write about the power of the car. We can introduce the engine model, version, gearbox, fuel consumption, etc. Although this part of the text requires professionalism and there is a lot of data, the advantage is that the official introduction to each model is directly available.

Step 3: Write the details

After writing the first two steps, we were equivalent to doing a "line drawing", that is, introducing the car, but there seemed to be nothing special about the car. Therefore, we must grasp the "details" of a car and use the details to give it a character.

For example, the Mercedes-Benz AMG series, in addition to high performance, also has a unique "One Man, One Engine" car-building philosophy. An engine is built by one engineer from start to finish. After the assembly work is completed, a nameplate engraved with the engineer's handwritten signature will be installed in the most obvious position of the engine. This distinguishes it from other high-performance cars and represents AMG's greater emphasis on craftsmanship and excellent quality.

Another example is the JEEP Grand Cherokee. Although it is relatively large and its interior has the simplicity and ruggedness of an American car, it has its own small LOGO hidden in the headlights, indicating that it is both thick and thin. He looks like a big guy who works out regularly in his life, has strong muscles but a warm heart.

Through details and stories, we give the car a kind of warmth, an attitude or a personality, bringing a bit of "human touch" to the originally rigid car-related articles.

Following the above three steps will make your article look professional but not rigid.

Car review articles have high requirements for pictures. They are usually shot with a SLR camera so that the photos have texture and details. When necessary, aerial photography is also used to capture all the points mentioned in the article. , so that every paragraph of text introduction is supported by photos.

The above methods are only general, not the only ones. My suggestion is that you can go to the car forum more and read about 10 forum posts, you will have a better feeling.