1. The difference between the personal number of Xiaohongshu Enterprise and the enterprise number: Difference 1: Compared with the personal number, the enterprise number will display the enterprise account logo on the home page. After authenticating the enterprise number, you can set the address and telephone number, and you can decorate your own home page independently, while the general personal number is relatively simple, with nothing but personal function settings. In addition, you will get many benefits after authenticating the enterprise number, such as: 1. Distinguished blue V logo: publicizing the enterprise identity, highlighting the enterprise value, topping the search nickname, topping the full nickname search, more direct traffic introduction, unique nickname protection, unique enterprise nickname, free from counterfeiting, publicizing authentication information, displaying enterprise information, increasing publicity efforts, topping the high-quality video, topping the high-quality content, and higher traffic utilization; 2. You can set the homepage header independently, customize the background picture, introduction and menu of your personal homepage, and highlight the characteristics of the enterprise; Enterprise-specific business topics, so that more customers can discuss and express their views and guide fans to participate in the interaction; 4 Customer management: self-built crm, continuous tracking of clue transformation, time-saving and labor-saving management of customers, automatic reply of private messages, real-time automatic reply of private messages, optimization of comment management, top/optimized management of comments, top popularity of useful comments, customized menus, aggregation of customized menus, meeting differentiated needs, message management, setting customer group labels and realizing precise marketing; The multi-functional component area also includes: 1. Notes are placed on the top, and the personal homepage can show the shopping mall/potato shop, which can quickly guide users to directly consume and complete planting grass! 2. Enterprise card, which can show your company's enterprise card, enterprise address and contact information, so that customers can contact you more easily; 3 POI address claim, offline stores can guide and display offline store information and address through the address to guide users to shop consumption; Difference 2:

After the background data management function enters Xiaohongshu Enterprise, it will get its own dedicated service background, including homepage access data, acquisition of target customers, video data, video interactive data, optimization of content direction, visual growth curve, more intuitive operation effect, competing data, vertical industry data, keeping abreast of trends and fan data, insight into the needs of target groups, and easy improvement of conversion efficiency. After logging in, fans can be monitored and analyzed at any time, and their notes can be surveyed. This function is convenient for enterprises to adjust their marketing focus in time, and it can be seen which notes users like recently, and which time period has a large number of visitors, and the background data will be displayed. Compared with the personal number, it is a little chicken ribs, and there is no such function! At present, most users who use the little red book like to find it in the little red book as a consumption decision before consumption, not considering whether to buy it, but deciding what to buy. At present, most merchants will choose to certify an enterprise number, mainly because they want to accurately analyze users' consumption needs through the analysis of background data in these marketing contents given by the government, seize customers' hearts, make their own stores the choice in users' consumption decisions, and improve the conversion rate of store sales. The development of Xiaohongshu Enterprise eliminates the promotion channels within the APP! Now is the time when the profit period of Xiaohongshu has just begun, and it is the best time to reach these customers accurately, and Enterprise is an important part of this business ecology. Therefore, if you have the need to promote drainage yourself, you can consider choosing to certify one. After all, if you continue to use your personal number, you may not achieve the expected results, and the functional rights and interests cannot meet the needs of a large number of customers!

second, how to authenticate xiaohongshu enterprise?

the first step is to prepare compliance certification materials. Certification materials need: 1. A compliant business license; 2. Letter of application for certification of Xiaohongshu; 3. A little red book account to be authenticated; 4. Different industries need to provide corresponding industry supplementary qualifications;

step 2, submit the certification information. Submit the certification materials by mobile phone or computer, but there are many materials needed, and there are more than ten steps to fill in. Therefore, please pay attention to the following contents in the filling process. In order to avoid the rejection of the certification due to the wrong information, you can consider looking for a service provider to check first! The small red book enterprise number certification has strict restrictions on the name, avatar and forbidden industry, and the rejection rate is very high. Please pay special attention to it.

step three, pay the audit fee. Xiaohongshu Enterprise Number is consistent with the payment rules of Tik Tok and Aauto Quicker, both of which are 6 years/year, with annual review system, and the qualification will be re-examined in the second year. At present, Xiaohongshu only supports Alipay payment, please pay attention to it.

step 4, wait for manual review. After the payment is successful, it will enter the review stage, and the review will be in the form of manual review. After the review is passed, there will be text messages and letters in the station to inform the merchants. During this period, if it is certified by the official service provider of Xiaohongshu, it will generally be audited, because the auditing service provider has contact with the general sales service provider ~, so if you are in a hurry, you can choose to be certified by the official service provider of Xiaohongshu!

4. what are the precautions for the certification of xiaohongshu enterprise number? 1. A business license can authenticate three small red book enterprise numbers, which refers to the business license of the enterprise; 2. Merchants can choose to authenticate "enterprise entity" or "enterprise employee", and their names can include names and positions. Their authentication processes are the same, but the authentication marks are different. 3. Fill in the content. Do not appear trademarks in the name or certification information, except those with trademarks; 4. When submitting materials for certification, you can't leave any contact information such as micro-signal and mobile phone number for drainage anywhere. Once it is left, the audit will directly fail; 5. The certified Xiaohong ISBN is the current login number of the merchant. In order to avoid wrong authentication, you can choose to register a new number as a separate enterprise number to operate; 6. Be sure to pay attention to the forbidden industry. Once the qualification of Xiaohongshu EnterpriseNo. certification involves forbidden words and forbidden industries, it will fail directly, and the audit fee is non-refundable; The specific attention requirements and writing requirements are as follows:

1. Account name (1) The account name can be the name of the subject of the enterprise business license, or it can be named based on trademarks, websites or software applications; (2) It shall not be suspected with the official account, and shall not contain commercial diversion information, such as "xx Taobao Store"; (3) Pinyin shall not be used to replace any words in the account name, such as "kitchen dao". (except providing a trademark registration certificate containing pinyin)

2. Account profile (1) No more than 2 words, which should objectively and truly describe the company, brand, website, APP and other related information; (2) There shall be no words that violate laws and regulations, infringe upon rights or violate platform specifications.

3. The avatar upload (1) should be related to the name of the business license subject of the applicant; (2) Do not use avatars that violate the community norms of Xiaohongshu platform; (3) If the avatar with R mark /TM mark is used, the corresponding supplementary qualification shall be provided; (4) Do not add "V" and other confusing certification decorations without authorization.

4. subject information (1) subject type: please select "enterprises in China" for domestic companies and "enterprises outside China, Hong Kong, Macao and Taiwan" for overseas companies; (2) The business license shall be a color scanned copy of the latest industrial and commercial business license (three certificates in one), and the black-and-white copy shall be stamped with the official seal, which shall not involve the forbidden industry; (3) Overseas, Hong Kong, Macao and Taiwan enterprises need to upload the original color scanned copy of valid registration documents, and affix the color official seal of the company or the signature of the person in charge of the company. (indicate the position of the signatory)

* Prohibited industries that are easily involved in the business license: medical devices, medicine, clinic, cosmetic surgery, etc. (Please consult me privately for details of prohibited industries)

5. Official certification letter (1) The official certification letter should be filled in according to the template "Official certification application letter", and the contents of the official letter should be clear and complete, and no graffiti is allowed. At the same time, it is stamped with the fresh seal of the qualification owner and signed by the operator himself (electronic seal, financial seal and contract seal are not supported); (2) The full name of the enterprise shall be consistent with the business license. If individual industrial and commercial households have no official seal, they need to provide color photos or scanned copies of the front and back of the legal person's ID card, and the legal person should sign it by hand in the lower right corner of the official letter. Finally, if the merchant has no certification experience, please don't submit it yourself. You can check with the enterprise service provider first, and then check it out without extra charge, and then carry out certification to improve the success rate!

I have been making short videos for two years, and I have been engaged in the project of enterprise certification earlier. At present, I am also the official first-class service provider of Xiaohongshu. If you need to help check the enterprise number certification and want to be a second-class agent, please contact me personally. I will reply in time.