At the beginning of this article, I want to popularize the common sense of agents to Ms. Chen, because judging from her current situation, it seems that she is not clear about what agents need to do. So let me put it simply:
The level of the agent determines the grade of the artist;
The strength of the agent determines the artist's worth;
The manager’s connections determine the artist’s market;
The manager’s mind determines the artist’s prospects;
The manager’s attitude determines everything about the artist.
The New Testament press conference held in Beijing last year is still fresh in my memory. I am afraid that only the VIPs are left with the takeaways. I think back then, Chengtian very sincerely gave out a few copies. Luxurious building plans will make others envious. But now, compared to the beginning, in just a few months, things have changed a lot. Sure enough, the plan could not keep up with the changes. Who destroyed such sincerity? Who cut off such a bright future? And who disrupted such single-mindedness? It’s you, Ms. Chen!
When Ms. Chen was signing in Hangzhou, she offended the publishing house because the signing venue was too small. So she ignored the interests of the company and the reputation of her artists, made a scene at the signing and even alerted the police. The publishing house was no longer willing to cooperate with the company on photo shoots and would no longer participate in subsequent book signings. KIMI's photos were sold so hotly that they were sold out at almost every signing place. However, because of Ms. Chen's unreasonable behavior, the possibility of additional printing was cut off. The company suffered great economic losses and the artist's reputation. also suffered damage. In subsequent autograph signings, due to the lack of cooperation from the publisher, all supplies were obtained from sales channels at regular prices, and fans who participated in the autograph signings had to pay a high price to obtain them. Only Ms. Chen could do such a thing of giving up easy things for difficult things and harming three parties, and the benefit she got was just a quick talk!
It is an agent’s job to arrange everything properly before signing. Why not communicate and confirm in advance if the venue is too small? As a behind-the-scenes staff, you can't handle these basic processes well. What are you doing? Getting angry on the spot or even having an artist comfort you, these deeds can be recorded in the history of "Agent Directory" and add glory to your career. Maybe you have an excuse to tell me that my subordinates are incompetent. The worst boss in the world is to always call his subordinates pigs and that he is the most capable. If your subordinates are really stupid and can't handle even small things well, then it means you are incompetent in employing people. I didn't handle the matter well and put the responsibility on the publishing house and partners. It was simply embarrassing.
A video store called to inquire about autograph signings, and was told, "If you want to be KIMI, you must do an autograph signing for another artist first, otherwise there will be no way." Ms. Chen, KIMI is an artist under your banner. It is a privilege and a loss for you. Not only can the manager fail to protect the vital interests of his artist, but he has pushed a newcomer to the forefront. This is undoubtedly a suicidal act. I have to suspect that Ms. Chen is not doing things well or even deliberately dragging her feet. An organizer once said: Qiao Renliang is a good person, but his manager has a bad attitude. We will not cooperate with her again in the future.
Of course, the stalemate with the publishing house is just the tip of the iceberg of Ms. Chen’s bad interpersonal relationships. Fans' opinions of Ms. Chen are even worse than those of the publisher. Before Ms. Chen became a manager, every announcement from KIMI was clearly arranged. Staff from various departments of Chengtian released announcements in a timely manner to communicate with fans. Take KIMI's first large-scale event "Same Song" when she signed with Orange Queen as an example. The staff made arrangements in advance, the fans were well organized, KIMI's performance was flawless, and the audience received constant praise. Since Ms. Chen took over, the fans have often lost contact with the company. Fans are basically in a closed state and have no knowledge of the idol's whereabouts. Occasionally, the news they receive in advance is from other artists in the same company. Even if the relevant personnel checked with her the information obtained from other sources, they never responded. Ms. Chen is usually extremely rude to fans. If she is slightly unhappy, she will call security to drive away fans, and does not allow normal communication between fans and artists. One time, KIMI announced that recording was about to begin. Since there was no advance notice, there were not enough fans at the scene, so Ms. Chen hurriedly summoned fans to come to the rescue. Blocking news before, but then scolding fans for being useless. This is a typical Chen style of attacking fans and then dismissing them, shirking responsibility and making trouble unreasonably.
Ms. Chen’s attitude towards her peers is also extremely arrogant. One time I met a pair of rookies who debuted at the same time as KIMI at the airport. Their words shocked everyone. They called them little stars and even said in an extremely contemptuous tone: How can we be like those people? We are flying first class. cabin! Ms. Chen, how big your heart is? Don’t ask where the so-called heroes come from. KIMI is not Mr. Chen Daoming, and you are not Ms. Wang Jinghua. What qualifications and courage do you have to show contempt for others? I believe that with Mr. Chen and Ms. Wang's current status in the world, when meeting new people and fans, they are not only amiable, but also good at teaching and conquering ordinary people with their charm. Why do they need to be arrogant and show that they are superior to others?
Another of Ms. Chen’s great achievements is to offend the media and go back on her word. She maintained her usual domineering style and pushed KIMI three TV announcements in a row. People who don't know the inside story would think that she is unique in her professionalism and is too busy with her business to take into account the announcements arranged by other staff for KIMI.
Then I counted the TV announcements that KIMI participated in during the three months since he became an agent, and found that there were only a handful of them, and most of them were only online live broadcasts. It's okay if Ms. Chen herself doesn't implement it, but she drives away all the other specific executors. She can't tolerate even a grain of sand in her eyes. As the saying goes, she is occupying the manhole and not shitting.
For newly debuted artists, good announcements are hard to come by, and bad commercial performances are easy to come by. Bombing the screen in large quantities is the best shortcut to increase the artist's popularity. It is said to take the long term and catch the big fish. I am willing to participate even if there is no appearance fee. In the short term, the agent's income is directly linked to the artist. If the artist receives a poor-quality but rich notice, the agent himself will directly benefit, but in the long run, the company and the artist will suffer. Chengtian has always been on the path of health and public welfare. Its artists often attend large-scale health and public welfare programs to establish a good image for themselves. However, as a newcomer highly praised by the company, they have repeatedly participated in meaningless, quality-only announcements that only leave money, and are in conflict with the company. The healthy and positive concept that we have always advocated is seriously contrary to the concept!
Author: Your Rain Reply Date: 2008-1-17 12:53:11
A real agent should plan the artist’s artistic life as a long-term project. Every artist has a long-term career. If you satisfy your own pursuits at the expense of the company and artists, it can only be said that you are a complete "economic man" and not a competent "agent".
Ms. Chen, you are the manager of Chengtian newcomer Qiao Renliang. I would like to ask you to explain why the new EP is about to be released but there is no publicity. Why the limited edition EP is sold at such an expensive price? Why would you want to give away a pillowcase as a gift that is obviously impractical and embarrassing?
The regular version of the EP will be released around January 20th. There will be no publicity at all before the release, and it will be launched quietly, not even People notified fans that on January 4th, some netizens found out that the EP was on sale only after they accidentally found it on Dangdang. Baidu KIMI Post Bar and even the official website had no warning!
The hardcover version and the regular version of the EP have both begun to be pre-ordered online. So far, no agent has been seen using company funds to promote it. Any routine announcements before the official release of the EP are nowhere to be seen. Will the song hit the charts? Will it appear on TV? Can you attend an important music awards ceremony? Nothing is known. Why not promote it? Did the company only provide production funds but not publicity funds? Or did the company give publicity funds and the money disappeared on a certain day and at a certain time? I know that a lot of publicity will increase the EP's cost and waste manpower, material and financial resources. I also know that the EP's income must be shared with the agent. The price of the EP limited edition is 98 yuan. Due to the fact that KIMI signed each piece by hand, VIPs are willing to pay for it. This sincerity and hard work are worth the price. Could it be that you are right in your mind that fans will definitely pay for your idol, so even the minimum publicity expenses can be saved. Anyway, no matter whether it is publicized or not, there are always VIPs to pay for it. Wherever the publicity money goes, if you cover it up and say a few words, no one will hold it accountable, right?
The EP is priced at 98 yuan, and Dangdang has a discounted price of 68 yuan. It has turned a corner on the basis of the photo and set a record. Detailed analysis of the components of the EP price: song and MV production fees, CD cost price and packaging price, pillowcase cost, and passport cost. Among the 5 songs in the EP, New Testament and MV are customized for photo shoots, and the production costs have been amortized in the photo income; starting today are chorus songs, which can only be amortized in half; Are u ready and MV are movie theme songs, The production costs should be included in the film cost; Libra is KIMI's own work, so the cost of buying songs is saved. Calculated in this way, for an EP with 5 songs, the actual production cost is only 2 songs. Zaza’s album from the same company is priced at 32 yuan, while Dangdang’s discounted price is 20.7 yuan. It includes 2 new songs, 1 original song, and 7 new compilations of old songs. Comparing the production content and workload, KIMI’s EP production cost should be lower than The production cost of Zaza. In other words, without gifts, KIMI's EP market price is 32 yuan (Dangdang discounted price is 21 yuan), which can completely achieve the profit target! Then, the remaining 47 yuan (according to Dangdang price) is the value of the gift. How much is the gift worth? The cost of a DVD is only 0.5 yuan; the cost of an ordinary pure cotton printed pillowcase is about 10 yuan; the cost of a beautifully made passport is only 0.5 yuan, so it can be concluded that the cost of the gift is at most 11 yuan, and the profit is at least 36 yuan! (We would like to thank the professionals for providing the data)
The limited edition EP is so profitable and has received unprecedented attention. The official website released the announcement of the limited edition EP at 10:30 that night on January 4. By 12 o'clock in the morning, nearly 3,000 units of the EP had been sold. The enthusiasm and power of the VIPs were touching.
Soon after, someone expressed dissatisfaction with the sales record in just one and a half hours in the name of the company. They called the support club and issued order announcements. They pressed harder and harder, almost making fans disgusted. The urgency of the situation made people suspicious. The real intention of the caller to sell the limited edition EP so urgently! Regular versions of EPs and photos have never enjoyed such sales promotion treatment! The status of a limited-edition EP, which contains high profits, and a paperback version, which contains company interests, are so different in the eyes of stakeholders!
The question is emerging. Since the ordinary 1CD EP can meet the company's continuous profit requirements, why do we need to specially produce limited edition EPs? If the limited edition EP is to thank and give back to fans for their support of KIMI, why is the limited edition EP priced at such a high price? Whose pockets do the high profits brought by the gifts go to?
Looking back at the price of the photo, the price on Joyo is 26 yuan and the price on Dangdang is 32 yuan. The discount of Joyo is lower than that of Dangdang. Obviously Joyo can provide more favorable prices to benefit fans. As a close competitor, I believe that Dangdang can also offer the preferential prices that Joyo can provide. But why is Dangdang willing to give up sales and insist on maintaining its high prices? Whose pocket does the price difference between 26 and 32 go to? Therefore, when the limited edition EP was released, we were fortunate to see Dangdang obtain the exclusive distribution rights of the limited edition EP. Is it possible that the photo publishing company is willing to provide preferential prices, but the EP publishing company is not willing? Who contacted Dangdang for exclusive sales of the limited edition EP? Who controls the supply of major sales websites? Who doesn’t want to go to major bookstores and spread their products on a large scale to expand their influence?
Finally, I really want to know who is responsible for such a shameless idea of ??giving away pillowcases. I admire it very much! Pillowcases have no practicality or special collection value. Their only characteristic is that they are embarrassing. Don't use the pillowcase, it will live up to the "good intentions" of the giver; use it, sleep with your son on your pillow every day, except Yang Lijuan II, I really don't know what words to give to creative people!
Ms. Chen, as a member of Chengtian Company, you have harmed the company’s economic interests, slandered the company’s good reputation, and damaged the image of the company’s artists; as an entertainment practitioner, you are arrogant towards your colleagues, have a bad attitude towards the media, and have a bad attitude towards the media. Your partners are unreasonable, aggressive towards fans, and have an arrogant attitude; as an agent, you are unreasonable, short-sighted, and selfish in your position; as a friend whom Qiao Renliang trusts and relies on, you have no regard for the career that he loves wholeheartedly. Without planning, talent is lost.
Anyone who is so unfaithful, unkind, and unjust should be reviled by everyone!
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Posted it to Nai~