Avoid lengthy introductions.

Writing a company introduction depends on the specific situation. If the company has outstanding advantages, you can write about them, but it is best to just mention them in one sentence. You can write like this: We supply solar lights for Home Depot with high quality and competitive price. Hope to cooperate with you!

Simple, just hit the key points in one or two sentences, whet the appetite of foreigners, and make them Ask you various questions in turn, and your purpose will be achieved. If you have been doing business for a long time, you will find that it is rare for customers to talk at length in every email. Even if they do, they are rare exceptions, or they need to confirm some details.

Not too long

Guests’ time is precious and they receive hundreds of emails every day. Think about it, someone you don’t know sends a long and smelly email. I sent you an email. The English is not very good and there are several megabytes of attachments. Will you read it carefully? Moreover, many foreigners have a strong sense of time and have a few fixed blocks of time every day to deal with emails. Many lengthy emails, as long as they are not sent by their acquaintances, will generally be deleted directly, or your address will be set as spam. mail.

Don’t use weird fonts.

In order to be eye-catching, many people always like to use exaggerated fonts and colors, or even enlarge, bold, italicize, etc. In fact, it will make people very uncomfortable at first glance. People who often write emails to foreigners will find that guests rarely use strange fonts or bold fonts, or even all capital letters to write emails. Except for a few Nigerian and African guests, the fonts commonly used by Europeans and Americans are the following: Arial. , Verdana, Calibri, Times new roman, and some use Tahoma font, but relatively few. Some Taiwanese and Hong Kong guests will use the font PMingLiU. As for the color, it is usually black or blue. Don’t have a variety of weird colors in one email, which looks like a rainbow and makes it uncomfortable to look at.

Generally, if a customer puts something in bold, capital letters, or red in their email, it must be something they emphasize. For example, a customer’s email is as follows:

Dear C,

Please help to send the samples to my HK officeBEFORE THIS WEEKEND.

Thanks.

Rio

This is obvious. The purpose of using capital letters is to remind and emphasize that it must be sent before the weekend! Maybe this email is very simple and not easy for you to ignore, but if it is a very long email that confirms various specifications in detail and suddenly adds a sentence asking you to send samples before the weekend, it is easy to be ignored.

Don’t say meaningless words.

For example, Do you want our products? This sentence ranks first on my list of the stupidest questions. If a customer says no, how do you respond? Then there will be no further content. And you are selling something, you want customers to be interested, you have to arouse their interest. But this sentence is a big deal, and it is equivalent to forcing the guest to a dead end. He must say yes or no.

The development letter should be more direct, telling the customer who you are, what you do, and what your advantages are. As long as these three points are clearly stated, it is completely sufficient. We can talk about other things later.

Do not use attachments and images as much as possible.

Attachments and pictures are not bad, but if there are attachments or pictures inserted when sending a letter for the first time, it will be easily intercepted by foreign servers.

Many people like to use quotations when contacting customers for the first time, or package a lot of product pictures, or send electronic samples to customers. The success rate of this is not high, and it will either be defaulted as spam or directly deleted by the customer. There is only one exception. When you receive an inquiry from a new customer, you can insert a quotation or picture when you reply.

When contacting a customer for the first time, it is best to use the full text without any pictures or attachments.

Do not insert URL links.

When many friends write development letters, they always add their company’s website address in the content, or add a link under the signature. Doing so will also have a high probability of being intercepted by the server. of! It is best to insert these when you write an email to the customer for the second time after he or she responds.