Cheng Yi has become a brand ambassador. What is his commercial value?

Nowadays, not only talent shows can create stars, TV series have also become the best way to create stars. In the past, there were Zhu Yilong, Bai Yu, Xiao Zhan and Wang Yibo, and now there are Ding Yuxi, Zhao Lusi, Cheng Yi, and Yuan Bingyan, who also became popular with a hit drama. Among them, the one who became the most popular must be Cheng Yi.

A fairy tale drama "Liu Li" made Cheng Yi quickly break out of the industry. Relying on the role of Yu Sifeng, Cheng Yi has become the boyfriend in the eyes of many audience friends. He is a constant topic of conversation and his popularity is high. While Si Feng in the play was fulfilled, Cheng Yi outside the play began to gain more and more attention with his interpretation of him. Brand Ambassador

After two months of becoming famous, Cheng Yi finally officially announced his first business resources and became the brand ambassador of a certain brand. In fact, many artists received business resources after becoming popular. A "brand friend" with very low gold content, but this time Cheng Yi directly became the brand ambassador of the brand.

In the two days after Cheng Yi was officially announced as the brand ambassador, the brand popularity index reached 98.65. Among the super high volume gained after the official announcement, 95.57 of the popularity was contributed by the new brand ambassador Cheng Yi, which also exceeded the average popularity contribution of all new endorsements and endorsements in the same category that month. Sales soared

This is the first time I have received an endorsement. I believe many fans are not sure about Cheng Yi's ability to bring goods. However, it is very gratifying that Cheng Yi has brought sales to the brand. According to official data, Cheng Yi’s single-chain sales have successfully reached 6 million in one day, and are still rising.

This sales volume is basically worthy of the status of this "brand ambassador". It can be said that Cheng Yi has once again proved his current business value with his sales results.

In the ten years since his debut, Cheng Yi has been concentrating on honing his acting skills and conscientiously interpreting every character. Whether it is the elegant and cold Qingyun disciple Lin Jingyu in "Qingyun Zhi", the gentle and infatuated Lize Palace disciple Yu Sifeng in "Liu Li", or the sincere and straightforward Xiao Chengxu in "Chang'an Nuo", Cheng Yi uses different roles Show your multi-faceted charm, prove yourself with your works, and conquer the audience with your acting skills.

In fact, after Cheng Yi became popular, many people were still worried about his development. The main reason is that Cheng Yi was too eager to untie the CP. During the cloud song meeting of "Liu Li", Cheng Yi deliberately avoided the interaction with Yuan Bingyan by visible means, including position avoidance, interaction avoidance, and *** co-performance programs. Stand far away.

In fact, it is routine for actors like Cheng Yi and Yuan Bingyan to untie their CP after the show ends, but Cheng Yi is the first to untie their CP in such a simple and crude way. So during that time, the Internet was filled with many negative posts about Cheng Yi, and many people began to badmouth Cheng Yi.

But who would have thought that in this unharmonious atmosphere of public opinion, Cheng Yi would still rely on his fan base accumulated in "Liu Li" to rise all the way, and have participated in many film and television dramas, live-action Shows have also been arranged one after another. It can be said that Cheng Yi's stardom does not seem to be affected by CP fans.

Coupled with the gratifying results of Cheng Yi’s first business resource this time, it further proves that Cheng Yi’s team’s decision to unbundle CP was not a reckless decision. Cheng Yi proved that it can still explode without speculating on CP. red.