First, the activity time:
Xx, xx, xx (Valentine's Day in China) -xx, xx, xx
Two. Theme of the event
The sweet-talking rose-XX jewelry conveys your love.
Three. Activity background:
Every festive season, I miss my parents more, and the good festivals of xx, xx and xx (Chinese Valentine's Day) -xx and xx are connected. Valentine's Day is an excellent opportunity to express my love. The Lantern Festival, called Lantern Festival in ancient times, is also a festival for couples to meet and watch the lights and tell each other their hearts. What people think most at this time is their lover or lover. People will think of sending flowers and buying gifts (such as jewelry and cosmetics) to their lovers or lovers. ), so we cater to this kind of psychology. In particular, a novel and unique gift, the sweet-talking rose, is introduced, so that people can express their love and gratitude for their lovers or lovers with the sweet-talking rose while giving gifts, so that XX jewelry can be attached with emotional significance, impress consumers' hearts with emotional appeals and win with emotional marketing.
Four. Purpose of the activity:
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of XX jewelry brand and seize market share;
3. Further improve the brand reputation of XX jewelry for long-term promotion and sales.
Verb (short for verb) activity:
1. Activities:
(1) On XX, XX, an activity advertisement was published in the local daily newspaper or evening newspaper with the theme of "Sweet-talking rose-XX jewelry conveys your love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
If you buy 1 0,000 yuan or more in XX jewelry store/counter, you will be given a "sweet rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them together with jewelry, so that lovers or lovers can get a noble diamond and a sentimental diamond at the same time.
3. New list:
A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time, so as to move customers and complement this activity, making this "emotional marketing" a complete success.
Propaganda and popularization of intransitive verb activities
(1) Make posters and X tables in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;
(2) Network promotion: combining with local websites to do promotional activities such as activity advertisements and news reports, and do a good job of "creating momentum" propaganda in the form of news events;
(3) All partners should pay attention to the contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion;
Seven. Activity budget
1. "Rose with Sweet Words": 25x100 = 2,500 yuan;
2.x-frame: 65 yuan X2= 130 yuan;
3. Publicity page (DM): 0.5 yuan X20xx= 1000 yuan;
4. Advertising fee: 5,000 yuan;
5. Total: 8630 yuan.
Tanabata Valentine's Day Planning I. Theme of the event
Love each other and love Tanabata best.
Second, the activity time
August xx-August xx
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, Love each other, Love Tanabata the most-"Me and My Love" large-scale solicitation activity (August10-August 17)
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? Xxx "Me and My Lover" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.
The earliest wedding photos were 5, and the owner of each photo rewarded XXX- a beautiful gift from 200 yuan;
The earliest marriage promises were five, and the owner of each promise rewarded xxx with exquisite gifts worth 200 yuan.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.
Person in charge:
2, care about each other, the favorite Qixi -XXX pedestrian street to wear the basic upper limit of the current price of 77% off. (August xx-XX, limited time discount, announced live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, love Tanabata -XXX large-scale cultural performances, wonderful live activities.
August xx-xx, xxx Liuhe Square, wedding photos;
August xx-xx, xxx wedding show in Zhongxing Square;
August xx, August xx, xxx Zhongxing Square, the rhyme of the kite capital-Century Taihua Culture Year series activities;
Person in charge:
4, care for each other, love Tanabata-Wanzhi Crane is sincere.
Xxx Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, xxx employees can fold by themselves, and the materials used will be reimbursed by the company. On Qixi Day, paper cranes' paper and pens can be prepared at the scene, and customers can
Under the guidance of the staff, they folded paper cranes to express their wishes for love and a happy life, and finally hung them on the pedestrian street-Zhongxing Square.
On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.
Person in charge:
The first stage: the registration period is from August 10 to August 26th.
Interested parties can register at xxx general service desk, Century Taihua Plaza general service desk and Xinhe supermarket service desk;
The second stage: the blind date stage
On September 2, xxx held a large-scale villagers' meeting, and the company personnel made a list of applicants.
Person in charge:
6. Love, love Tanabata-what to give your lover!
From August XX to August xx, I bought 100 yuan in xxx and gave it to Lan Zhi Huafu, a famous flower shop in Weifang. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
Person in charge:
7. Love each other, love Tanabata best-couples love contest (19: 00 in the evening of August 18)
Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
Jewelry and cosmetics manufacturers are invited to increase title sponsorship, and the time limit for event gifts, background editions, performances and jewelry categories is 60%.