Except Nike, Adidas, Reebok, Puma and Diadona.
Herzogenaurach, located in Bavaria, southern Germany, was an unknown town at the end of 19, and its main economic tradition was clothing industry. However, today, it attracts people's attention because it is the headquarters of Puma, a world-famous sporting goods company.
A local shoemaker started his own small workshop factory. At first, I mainly made leather boots and slippers. He has two sons: RUDOLF DASSLER and ADOLF DASSLER also work in this factory. 1924, when two brothers grew up, they inherited their father's business and invented wooden nails for nailing leather bags under leather boots. At that time, the German people loved football, and their enthusiasm for football was unparalleled in the world. Players also demanded good sneakers. Therefore, making running shoes and kicking shuttlecock has become their direction. With the growth of the company, there was a contradiction between the two brothers. 1948, they decided to split up. My brother founded Puma, and my brother founded Adidas.
After more than 50 years' efforts, Puma has made remarkable achievements in the history of modern sports development. Over the years, Puma has accompanied the ball king Billy to the World Cup finals many times. Tennis star Becker competed with his opponent at Wimbledon and won several Olympic gold medals in track and field with Christie. This is the performance of Puma's communication and development with the world's top athletes through continuous research and development.
Puma will continue to develop to glory, constantly seek technological innovation, and promote the national fitness campaign through the excellent performance of its sponsored athletes.
Nowadays, PUMA Puma has developed into a large multinational company with many products, which are sold all over the world to provide the best sporting goods for sports enthusiasts.
The history of Puma in the past 50 years has been written on great sports achievements. Puma accompanied Pele, the king of the ball, to the World Cup finals and Beck, the tennis player, to dominate the Wimbledon lawn. Cooperate with top athletes, constantly pursue the latest technology and make the best sports equipment. Founder Rudolf? Dassler established the German brand PUMA on 1948. Puma has been playing an important role in sports for decades. In recent years, it has successfully combined fashion/sports and become one of the favorite brands of young people.
Puma incident
1924- Dallas Brothers Trading Company (Rudolf Adolf) was established in south-central Germany.
1936- Jesse Owens won four gold medals at the Berlin Olympics in Dallas. German football teams also wear puma sneakers.
1948- puma was formally established.
1958- jesse owens won four Olympic gold medals at the World Cup in Sweden.
1960- puma invented a "vulcanization method", which connects the sole and the upper together by adding sulfur (rubber is treated with sulfur to enhance elasticity and hardness). An Ming Hai Rui won the Puma Stiletto 100 sprint championship in Rome Olympic Games.
1962- Billy the Black Pearl was selected as the "Best Player" of Puma in the world in Chile.
1966- Osebio was elected as the "scoring king" and "the best player" in the World Cup in England.
1968- PUMA released the first pair of devil felt buckle sneakers.
1970-Billy the Black Pearl won the title of "Best Player" in the World Cup in Mexico and led Brazil to win the championship.
1976- Puma released revolutionary SPA shoemaking technology.
1978- Mario of Argentina and his players all wore PUMA to the World Cup.
1979/8 1 high jumper Ronando set three world records.
1982-Argentine Diego Maradona, wearing a puma, participated in the first World Cup in his life.
1984- female king kong naratinova won Wimbledon with puma.
1985- PUMA spokesperson German tennis player Beck won Wimbledon, setting a record for the youngest player to win this championship.
1986- puma is transformed into a joint-stock company. In the same year, Diego Maradona won the World Cup with his Argentine teammates.
199 1- PUMA released the "PUMA DISC SYSTEM", which is a cutting-edge scientific and technological sports shoe integrating shoes and feet, and the tightness is adjusted by replacing the strap with a turntable.
1993- PUMA soccer upper is made of Kepler fiber, which improves durability and water resistance.
1995-Jonathan's Puma Edward set a new world record for triple jump in the 5th World Athletics Competition.
1996- PUMA released a new generation of midsole material, and "CELL" air cushion was born, which realized four major performances: shock absorption, support, foot fitness and sports injury prevention.
1997- PUMA released the world's first football shoe with "cellular" shock absorption function.
1998- puma sponsors Serena Williams and takes a place in the tennis court again.
1999- FOSS Entertainment Group shares in Puma.
1999 puma signed French footballer Anica, who is the second most valuable player in the world. Established the first flagship store in Santa Monica, California. Serena Williams beat Hingis to win the US Open.
2000-PUMA began to establish cooperative relations with Porsche and famous racing equipment manufacturer Sparco to jointly develop and manufacture fire-proof shoes for racing drivers and racing fans.
200 1- puma set a revenue record in 2000 and is the fastest growing brand in the market at present. Signed a cooperative relationship with Jordan F 1 racing team and officially entered the racing industry. Established a second flagship store in San Francisco. Serena Williams won the runner-up in the US Open.
2002-Serena Williams wins the French Open.