1. Transform your site

1. What is the positioning of the site?

2. Who should be your visitors?

3. What do you want others to gain?

4. What will make visitors come again?

5. What is there on the site that will make visitors stay?

Please consider the above issues carefully.

We have our own sites because we want to gain recognition from others or are looking for some kind of opportunity, while others just do it for their own hobbies. No matter what the purpose is, you will plan the site into a certain type, such as news or literature, and choosing a good type is the first step to the success of the site.

There are currently two types: the first is for others, that is, providing content that most people like; the second is for oneself, that is, providing content that one likes to others. Of these two types, the first is more likely to win everyone’s favor.

Some people have said that it is easy to get 10,000 people to visit your site, but it will be difficult to get these 10,000 people to visit your site again. So, you have to think about what will make visitors come back. Updated every day, the content is still unique. Here is the author’s experience:

1. Gorgeous page

Try to use the latest WEB technology to design your page. Because even if the content is the key to the site, without good visual enjoyment, visitors will feel boring. However, when using new technologies, do not override visitors and try to be compatible with everyone's system;

2. Update at any time

No one will like a site that has not been updated for a long time, so you should change the content on the site at any time, even if it is just a picture;

3. Valuable content

On the Internet, it has become very easy to obtain information, so if your site can often provide valuable information, it will be more attractive to visitors, and if you just copy other people's information , over time, it will make visitors tired;

4. The website speed is fast

As a personal site, when choosing a free space server, you should choose a fast one instead of The connection has timed out and the server has not seen any movement;

5. Interactive content

More and more visitors want interactive content. They don’t want to just watch, but also If you want to get started, add something to your site, so add a BBS or chat room, which will increase the traffic of the site. Renovating a website is the most critical step to increase website traffic. Without a good website presented to visitors, no matter what you do, it will be in vain.

2. Where the visitors come from

The traffic of a site consists of two parts, one part is the fixed visitors and the other part is the new visitors. Fixed visitors are a guarantee of a fixed increase in site traffic, while new visitors are a guarantee of an increase in site traffic at any time. Generally speaking, the source of fixed visitors is bookmarking, that is, the visitor marks your site for the next visit. New visitors will come from all directions on the Internet. They may be links to other sites or searched on search engines. In short, considering where the visitors come from, you can determine whether your promotion strategy is successful.

In the past, it was impossible to know the distribution of customers on our site, but with the launch of related free services, we can understand the visit status of the site at any time. At present, NetEase and Hot News, the two major domestic traffic analysis sites, can provide related services. However, due to different settings, the results of the two sites are very different when analyzing the same site. Therefore, when we choose such domestic services, it is best to apply for the same service abroad, so that the results will be relatively correct.

Traffic analysis services allow us to determine how visitors find your site and why other visitors do not find your site. For example, when you log your site into a search engine and find out where the visitors come from through analysis, you need to make sure your site is successfully listed in the search engine directory. If you find that your site is not there, you can re- Register.

3. Register with search engines

Everyone does it, but no one really knows whether it is really effective. Based on the author's experience, even if you register your site in a search engine, it will not increase the site's traffic. The possible chance is that when there are 10,000 searches, the chance of searching for your website and entering it will only be 1. times, more likely not even a chance. I'm not exaggerating. We need to understand the registration skills, rather than simply telling the search engine that I am there.

Search engines are divided into two types, one is manually registered, such as Yahoo, and the other is automatically registered, which is currently the most common type. Manual registration relies on people to enter the site information into the database. The advantage is that the directory will be clear and the content will be relatively less, but the chance of being searched will increase. The automatically registered sites are very rich in content, but when searching, irrelevant sites will also be found. Both of these sites can be used by us, but we need to know some tricks.

Here, what I want to suggest is that if your site is in Chinese, it is best to register it in a Chinese search engine. Because in this way, the chance of being found will increase a lot. For Chinese search engine sites, yaoo is the first choice. You may think that yahoo Chinese is a bit unsatisfactory, but because its brand is deeply rooted in the hearts of the people, it has a lot of visitors. Moreover, it currently does not contain rich content. In this way, when you successfully register your site to YAHOO, you will have more chances of being discovered than other sites. But one thing we have to pay attention to is that when registering a site, do not classify the site into a personal site project, but into a professional category, such as news or music, because personal sites contain too much content, and other professional sites Relatively speaking, the content of the project is much less. This is something to remember.

4. Utilization of META

The function of the META tag is to provide information about HTML documents, but the content it contains does not appear on the web page. Many web page creators rarely pay attention to this tag because it does not affect the appearance of the web page, even if it is deleted and not used. The biggest role of META is to provide search engines with descriptive keywords about this website. Simply put, when the search site robot searches for your website, it will first check the keywords described by META, and then add these keywords to the database. middle. Therefore, making good use of META tags will increase your chances of being found in search engines.

The usage of META tag is as follows:

lt; metaname="Keywords"CONTENT="Keywords, keywords, keywords"gt;

At CONTENT, you should list popular keywords here as much as possible, even if your web page does not contain these contents. Although this approach feels a bit "cheating", it is worth noting that we are just "cheating" the robot, so feel free to add the hottest keywords, such as Clinton. Here is another trick that you can repeat A certain keyword can improve the ranking position of your website,

For example: lt; metaname="Keywords" CONTENT="china, china, china, chinagt;

Because currently Most of the search engines will scan your entire web page, so that you can put popular keywords on the web page. In this way, everyone can see the keywords, including robots of course. We must try to hide the keywords in the web page. , how to do it is very simple, just make the keywords consistent with the background color.

There is also a better way, make a web page and put all the keywords you know on this web page. , put it however you want, because this page is only for robots to see, you can use the above two methods to set keywords. Remember, you want to make a link to your website, so this is the best way. This method is because you can provide the robot with the most comprehensive, best, and hottest keywords as much as possible, and no one will see this page.

5. Exchange of advertising

First, let’s look at the first type of advertising exchange, that is, between individuals. This is currently the largest advertising exchange. Many personal sites exchange LOGOs with each other, and a connection is easily established. But unfortunately, some connections did not work, so many personal sites put forward several conditions. First, the number of visits must be equal; second, home page exchange. Obviously, this is the right approach. In my experience, when exchanging links with a personal website, the other party put my LOGO on the friendly links page instead of the homepage. It was strange that the friendly links page contained many other exchanged LOGOs, which was not what I expected. Again, not a single visitor came from there. So, after a few days, I put forward the above two conditions, and the effect was indeed good.

6. Get a reward

Use email signatures to communicate with other people every day, such as on BBS or EMAIL. Here we all use signatures, you can add yourself The URL address will be automatically converted into a link by the email program, so the recipient will easily connect to your website.

Mailing lists, there are many mailing lists to join. You can join a popular mailing list, and then try to publish your discussion. When your discussion content is adapted to other people, you can start to promote it. Your personal homepage, everyone in this mailing list can see the messages you publish, including your URL. Remember, don’t start by saying where your website is.

Print your URL. If you can submit your article to some traditional media, you can request that your article be accompanied by the URL of your personal homepage. Traditional media has a wide range of publicity. Yes, under normal circumstances, print media will not disappear easily and can be seen by others when they pick it up.

Speak in news groups. News groups are somewhat similar to mailing lists, but news groups cover a larger space than mailing lists. You just need to make your speech more attractive, then your URL will also be visited at the same time.

Use promotional language. When promoting your site anywhere, always remember to tell visitors what they can get from you. For example, if your site is for software downloads, then tell others, come to me for the latest software downloads, so that when others visit your site, they will find that it is exactly what you said, instead of saying one thing and doing another, even if You can get others to do it once, and online credibility is also important. Use language that fits the characteristics of the site, rather than exaggerating.

End

The most effective way to increase the number of visits to your site is to not miss every publicity opportunity while building a good site. Always remember, even if Even a drop of water can fill a bottle, and when we easily see certain experiences, we must practice it and convert it into our own experience. If you blindly believe it and copy it rigidly, it may not bring you the results you expect. Well, today That's it.