#planning# Introduction Looking at the tourism market, it is not difficult to find that tourism is already a major trend in future development. The following is a compiled tourist attraction activity planning plan for reference only!

Part 1

1. Activity theme:

Devotion to Spark, passion released to Qingyuan

2. Activity purpose:

1. Strengthen team cohesion and team collaboration capabilities;

2. Stimulate employees’ enthusiasm for participating in various company activities;

3. Enhance inter-campus exchanges, Enhance the relationship between colleagues;

4. Leisure and entertainment to relieve work fatigue.

3. Target audience:

Company administrators and full-time teachers who have been employed for more than half a year

(For the specific list, see Appendix 1: "List of Tour Members ")

4. Activity location:

Qingyuan, Guangdong

5. Activity time:

The end of August 20XX (initially scheduled for 8 After March 25th, two days and one night)

6. Organizational form:

The company will organize a unified organization, contact the travel agency, and travel by car by car

7. Activity content:

Qingyuan Xiaobei River, Xuanzhen Rafting, Adventure, Bonfire Party, Field Game, Niuyuzui two-day tour

(For detailed itinerary, please see Appendix 2: "Travel Schedule")

8. Early preparation:

1. Notify event participants in advance and make preparations for holiday plans;

2. Divide all event participants into four groups , determine the leaders of each group. During the tour, each group leader will be responsible for the members of each group to facilitate the communication and contact of emergency matters. The team leader has the obligation to remind team members about safety issues and try to avoid accidents;

3. Several medicines need to be prepared before traveling, and one person must be responsible. Necessary medicines for traveling include:

① Anti-motion sickness drugs: Dimenhydrinate tablets (Chenghunning), etc.;

② Anti-cold drugs: Tylenol cold tablets, white Jiahei, Xincontac, Suxiao Danfeng Capsules, Vitamin C Yinqiao Tablets, etc.;

③Antidiarrheal drugs: berberine, norfloxacin combined with Smecta can quickly antibacterial and stop diarrhea, accompanied by If you have symptoms of nausea and vomiting, you can take Huoxiang Zhengqi (liquid), etc.;

④ External use: band-aid, iodine, Shangshi analgesic ointment. In addition, safflower oil can be used for trauma or sprains, Fengyoujing and cooling oil can be used for mosquito bites, and chloramphenicol eye drops can be used for common eye diseases.

9. Budget:

Two days and one night in Qingyuan (including entrance fees to scenic spots, meals, accommodation fees, Qingyuan tour guide service fees, travel agency liability insurance, and travel accident insurance.) Each 360 yuan per person, 8640 yuan per person.

Including the cost of gas for driving back and forth and necessary medicines for travel, the required funds are about 10,000 yuan.

10. Precautions:

1. If you carry valuables with you, please keep them safe and never let them go.

2. If there are any stimulating activities during the itinerary or during free activities, those in poor physical condition should not participate. People with heart disease, lung disease, asthma, and high blood pressure should avoid engaging in water or high-altitude activities.

3. Do not leave the group without permission when traveling. If you leave the team alone, you should obtain permission from the director of your campus and carry your mobile phone with you to avoid accidents.

4. Before arriving at the scenic spot, remember the gathering place, time, and car number given by the group leader. If you fall out of the group, please wait at the centralized location for the team leader to return and look for you.

5. Travel sometimes passes through some dangerous area attractions, such as steep slopes and dense forests, cliff paths, rapids and deep streams, etc. In these dangerous areas, you should try to travel in groups and never venture alone.

6. Avoid scattered activities. Keep at least two or three people in the group before spreading out activities. Never go out alone.

Chapter 2

Significance of the event

With the continuous development of my country's tourism industry, tourism markets in various places are developing rapidly. However, due to the irregular management of some tourism companies and scenic spots, , which has led to an increase in cases of distrust between travel companies and tourists. In order to standardize the tourism market, promote the "" tourism brand, and at the same time further expand the social influence of the TV station and create new viewing growth points. On the occasion of the golden opportunity of May Day tourism, Continental TV Station teamed up with tourism companies to carefully create this "" event.

Advertising strategy, event content planning

1. Planning concept:

It is necessary to seize the good publicity opportunity of Chinese Valentine's Day, and to draw from many festivals or To stand out from the Qixi Festival activities in the form of concerts, we thought we had to find another way.

The large-scale Netizen Sunshine Party focuses on young netizens who have never met, and through the matchmaking between Zhejiang Satellite TV and Xiangshan Scenic Area, let them have an "intimate contact" in the blue sea and sky, using the perspective of young people The vitality of young people interprets the traditional Chinese Qixi Festival. With the help of Zhejiang Satellite TV's powerful publicity platform and QQ new media power, I believe this refreshing event will not only attract the attention of various media but also attract great attention from netizens.

2. Activity implementation plan (preliminary plan)

1. Hype stage: April 10-30.

Zhuzhou TV: "Zhuzhou Report", "Real Estate Supermarket" and "Life Equation" programs are broadcast:

Twice in 25 seconds, four replays in 25 seconds, Zhejiang Satellite TV evening prime time The promotional video will be broadcast no less than 8 times on a rolling basis, and the promotional video will be broadcast 32 times a month. Content: event promotion, netizen solicitation.

2. Recording stage: after July 23

a. 100-200 netizens, the host will announce the rules, rewards, etc. of this event.

b. Netizens divided into five groups of love face-to-face at the iconic scenic spot in Xiangshan. The contestant with the "right number" will advance to the next stage. At the same time, there will be a love card battle between several favorite netizens, and the netizens will vote to decide who will stay and who will go

c. Netizen combination charm competition: tacit understanding, physical strength, large-scale love song duet, and romantic style competition wait.

d. Large-scale beach bonfire party

3. Program broadcast and event reports:

Zhejiang Satellite TV’s special program "Boys and Girls" on August 6 (available Consider doing two programs), the program length is 50 minutes.

QQ Entertainment Channel’s eye-catching pictures and text reports

QQ Live Channel broadcast simultaneously

Metropolis Express, Qianjiang Evening News, Youth Times Today Morning Daily Business Report with pictures and text

Attachment:

Background information:

Introduction to "Life Equation":

As my country's tourism industry continues to The development of tourism in various places

The market development is relatively good, but due to the non-standard management of some tourism companies and scenic spots, it has led to an increase in cases of distrust between companies and tourists. In order to standardize the tourism market, on the occasion of May Day, Zhuzhou TV Station teamed up with tourism companies to carefully create this "" event

to promote the "" tourism brand, and at the same time to further expand the social influence of the TV station and train the team, Create new viewing growth points.

2. Activity theme:

Release your mood

3. Activity slogan:

360-degree panoramic experience

4. Purpose of the activity:

1. Create a "Xiangxi" tourism brand. Increase the income of scenic spots.

2. Increase the brand awareness and influence of TV stations, travel companies and scenic spots through activities.

5. Event time:

April 25-May 10, XX: *** 15 days

Registration time; April 10 Day - May 30

6. Event location:

7. Organizational principles:

Television stations, scenic spots and tourism companies lead, market operation, and public participation

8. Activity items

Activity content

1. "True Love Is Infinite Above the Moon" Romantic Night Theme Concert

Bright Moon In the sky, the warmth of the desert highlights the theme of eternity and love making the decision. Phoenix Legend is invited to sing passionately by the Moon Lake in the Tengger Desert, featuring the song "Above the Moon", and forming an interaction with the fans and tourists at the scene singing love songs. In this situation, recruit 2 rock bands in Yinchuan or Zuoqi, Zuoqi Song and Dance Troupe or Wulan Pastoral Song and Dance Flag to add to the fun (the singing repertoire is mainly love songs)

2. Recruitment of true love declarations - a long scroll of heartfelt words

Participants fill in your declaration to him or her on the special true love card built in the magazine "Northwest Style" (each person will receive a copy and a set of wet wipes for couples), and we will give it to him or her every night. Select the most creative statement, the most touching statement, and the most romantic statement. Emphasize that you must leave the contact information of each couple! We will help you convey your affection to your partner. (Purpose: To create a space and channel for lovers to vent their feelings. On the other hand, it can also increase the sponsor's brand and the popularity of Moon Lake and the magazine).

All customers who participate in the event can participate in the "Northwestern Style Qixi Festival" lottery with the true love cards in their hands. (Prizes include: "Northwestern Style" throughout the year, romantic grassland tours, flowers, jade, cosmetics, perfumes, clothing, etc.).

Props preparation: Make a 7.7-meter-long heartfelt roll called "Let Love Make the Decision, Confess the Truth." The declaration cloth should be in a sensational color mainly rose red, and strive to be novel. The higher the degree of novelty, novelty and stimulation, the greater the reaction that causes emotional cries. Leave a signature of your declaration of true love for him/her and keep it forever at Moon Lake. The scene of the awards party is abbreviated.

　3

, The moon is round and the love is fixed in the desert (including masquerade party, love camping, beer music, desert open-air*, love song party, model contest above the moon, photography contest)

Scene: Seven hundred and seventy red candles with a height of 77 cm are used to form two huge "heart"-shaped patterns. The above activities are interspersed between the two "heart" characters. , indicating that they are close to each other. During this period, couples can present each other with purchased gifts provided by the organizing committee. (Such as Northwest specialties, flowers, jade, cosmetics, perfume, etc.).

4. Romantic night collective carnival

The first wave: Passion Cha Cha Cha, dance, twist, tonight, let you and I sway to our heart's content.

The soft moonlight, beautiful music, and graceful dancing make time condense into this moment, allowing lovers to stop in that wave. (It is recommended to drink cistanche wine, Xixia King wine, etc.)

The second wave: Love song show: All participants were divided into four teams and sang songs with the word love in duet. The "Lover" talent show can be interspersed in the middle (you can also organize a couple's party)

The third wave: Hold a drinking contest, the winner will be given a Moon Lake package ticket and be selected as the "Moon Lake Lover" "Partner Lover" (beer can attract investment).

The fourth wave: love blossoms and true feelings condense. After the party, all participants went to the open space, the bonfire burned, looked up at the sky and made beautiful wishes together, hugged each other and sang a song ( It is recommended to do it as the last activity in the evening).

5. Desert treasure hunt seven levels of love

Set up a seven-level love level that runs through the entire process of the desert treasure hunt. The treasure hunt champion will receive a jade worth 7,770 yuan provided by the sponsor. With a piece of jade, it is recommended that couples hunt for treasure together to express each other's suffering and love.

6. Beside the Lover’s Stone, Love Life Theme Activities

The activity of “Holding Hands and Growing Old with Your Son” is held next to the Lover’s Stone.

Special discounts will be given to those who were born on July 7th of the lunar calendar (can also be diamond wedding, golden wedding, or wedding couples) who are searched in advance and will be given a lover's stone that means the end of the world.

Scene: The Lover’s Stone should be erected in an open space by Moon Lake, and there should be an inscription with a love story as the theme. The recommended length of the Lover’s Stone is 9.9 meters (indicating eternity). An iron chain can be used to hang a lover’s lock on the Lover’s Stone. (Love locks are available for sale).

7. Return to nature and enjoy the moon in the desert

In the name of environmental protection, the Moon Lake Midsummer Desert Moon Appreciation Night with the theme of returning to nature and embracing nature was held. The entire activity centered on "people The theme of "Harmony with Nature and Display of Performance Art" was carried out.

8. "True Love Natural Valentine's Day" commemorative special issue

"Northwest Style" magazine will plan this "Moon Lake Valentine's Day&rdquo

; Publish China's first "True Love Natural Valentine's Day" special issue, setting the scene of these 1,000 lovers at Moon Lake as the most precious memory (the special issue must be of high quality and grade, highlighting collection and commemoration, and will be out of print for 999 years. Ten volumes, sold to participating tourists)

9. Love-themed activities that last forever and last forever

Take a boat across the Moon Lake and hold the Moon Lake Desert Psychedelic Event at night Live performance on the water at night. Combined with the scene layout of Magpie Bridge, you can enjoy a relaxing and romantic trip on the beach (free to participate); you can also participate in the "Cuiyutang Cup Couple Passion Field Competition" (including beach volleyball and beach motorcycles). , beach camel racing, couples can sign up for any one)