With the opening of the economy and the improvement of people's life, it seems that everyone has freed themselves from non-mainstream brands and started to buy themselves some pairs of sports shoes that are comfortable to wear. Nike and adidas are the first choice. But when you were buying Adi's clothes and shoes, did you notice that the Adidas logo logo of the products you bought might be different? The adidas logo on some shoes is the symbol of three bars, and the adidas logo on some shoes is the symbol of four-leaf clover. So where did these different signs come from? Today, together with Bian Xiao, let's take a look at the evolution and changes of Adidas logo and take stock of 23 things about Adidas logo: Adidas is currently divided into three series, namely: sports performance series (three-stripe logo), sports tradition series (clover LOGO) and sports fashion series (three-stripe LOGO ball). The sports performance series is dedicated to mass sports, and positioning is the trend of mass sports. Using Adi's three-stripe LOGO, the price is more acceptable to the public. Traditional sports series is a classic series of Adidas, and its positioning is a retro classic trend, which is more fashionable and high-end than sports performance series. The traditional sports series adopts Adi clover LOGO (which is Adi's earlier LOGO). Because most of the products launched in this series are limited products, the price is more acceptable to middle-and high-income people. Sports fashion series is also called Y3 series, and positioning is the fashion trend that leads the trend. The top design of Y3 series has jumped out of the framework of sporting goods and taken the high-end fashion route, which is a luxury series in essence. The ball LOGO with adidas three stripes is adopted. Y stands for Mr. yohji yamamoto, the Japanese designer of this series, and 3 stands for the company's three iconic stripes. The evolution history of adidas Logo: the classic adidas Original) Logo became the brand logo of adidas from 1972, and all products of adidas used this logo at that time. Clover is shaped like a three-dimensional plane of the earth, much like a map of the world. It symbolizes that three stripes extend all over the world.