Signs can be divided into trademarks, logos, signs, corporate signs, cultural signs, social activity signs, social welfare signs, service signs, traffic signs, environmental signs, signs and symbols. As a special way of human intuitive contact, it is ubiquitous in social activities and production activities, showing its extremely important and unique functions more and more. For example: national flag, national emblem, public place signs, traffic signs, safety signs, operation signs, etc. Stamps and signatures of major events, conferences, sports meetings, postal transportation, finance and trade, organs, organizations, companies and individuals at home and abroad almost all have their own characteristics. With the increasing frequency of international communication, signs are intuitive, vivid and free from language and writing barriers, which is extremely beneficial to international communication and application. Therefore, international signs have been rapidly promoted and developed, and become one of the most effective means of visual communication. Our developing China has long recognized this! All units and individuals are aware of the need to design a logo at the early stage of development.

1.

The essence of logo lies in functionality. Although it has ornamental value, logo is mainly not for people to see, but for practical purposes. It has irreplaceable unique functions. Signs with legal effect have a special mission of safeguarding rights and interests.

2. Recognition

The most prominent feature of logo is that it is easy to identify. The main function of signs is to show the characteristics of things themselves, and to show the different meanings, differences and ownership between things.

3. Significance

Excellence is another important feature of logo. In addition to invisible logos, most logos are set to attract people's attention. Therefore, the colors are strong and eye-catching, and the graphics are concise and clear.

4. Diversity

There are many kinds of signs with a wide range of uses, which are extremely rich and diverse in terms of their application types, forms and means of expression. Its application forms are not only plane, three-dimensional, concrete, image, abstract graphics, but also color. Most symbols consist of several basic forms.

Have an artistic sense

The designed logo should be artistic. It conforms to both practical requirements and aesthetic principles. I personally advocate individuality. Generally speaking, art signs can attract and infect people more, giving people a strong and deep impression.

6. Accuracy (sex)

No matter what this sign is to explain or show, no matter whether it is a meaning or a symbol, its meaning must be accurate. Especially * * * logo, first of all, it should be easy to understand and conform to people's cognitive psychology and cognitive ability. Secondly, we should be accurate, avoid unexpected explanations or misunderstandings, and pay special attention to taboos. People can understand clearly and accurately in a very short time, which is the advantage that logo is better than language and faster than language.

Step 7 stick to it

Unlike advertisements or other promotional materials, logos generally have long-term use value and are not easy to be changed.

Principles and steps of logo design

Creative thinking, proper artistic expression and concise expression make it have a high overall aesthetic feeling and get the best visual effect, which is what I pursue in designing logos. In fact, logo is a simple and easy-to-remember symbol condensation.

First of all, understand the purpose, scope of application and relevant laws and regulations of the object, and deeply understand its functional requirements.

It conforms to the intuitive acceptance, aesthetic consciousness, social psychology and taboo of the target. Different countries, different regions and different nationalities are different.

The conception should be analyzed in detail, and strive to be profound, ingenious, novel and unique, with accurate ideographic meaning and stand the test of time.

The composition should be concise, beautiful and innovative. Graphics and symbols should not only be concise and general, but also explain the problem.

The use of color should be simple and diverse. Color is analyzed according to specific moral needs. Color is emotional, divided into cold and warm, far and near, light and heavy, soft and hard, etc. Color is also emotional, and a color can be divided into two emotions, such as: the positive emotion of red is vitality and hope; Negative emotions are danger and terror. In short, it should be intense, compelling and simple. The dignified color of .......................................................................................................................................................... depends on the content. For example, blue is mostly used in electronics, communication and technology. Green is mainly used in agriculture and forestry ... all colors have their own characteristics, so I won't take up too much space here.