Wechat has a function of "people nearby", which is a way for many people to know that the location function has been turned on at the same time as the people in the attachment. Everyone has a curiosity to explore the surrounding people and use this function to carry out targeted marketing, which hides an unexpected business opportunity.

First, the purpose of marketing

Wechat "People nearby" is an excellent practical opportunity for smart terminals to market based on location information in the era of mobile Internet. We can accurately and quickly delineate the surrounding people who can reach our store. Publish store addresses, promotional information, coupons, etc. Pass it on to each other through greeting function, and promote customers' interest in coming to the store.

The cost for people nearby to come to the store is relatively low. If they actually live around, as long as they can grasp and develop into loyal customers, they will be the "opinion leaders" of your store in the later stage, which can actually bring us a lot of traffic.

Second, the specific measures

1, WeChat avatar and signature

Wechat's avatar should use corporate Logo, which is conducive to improving credibility. Personalized signature can be set to "A store opens today, reply to WeChat and give it away immediately." Personalized signatures must be concise and clear, and the number of words is limited by WeChat itself.

Avatar and signature are the first way for others to know us, and the role of first impression is shown at this time. Our avatar and signature should be close to the corporate culture, and it is best to have a * * * sound with our target customers, which can make people wonder whether it is color or other designs.

2. Start the "Find Friends" function. Edit the content to be sent in advance, attach the company's address and telephone number, and send it after searching the audience.

Don't send it too often, and control it carefully. In this era of information explosion, people accept too much information and channels, and if the degree is not well controlled, it is likely to be counterproductive.

3. After establishing a relationship with WeChat users, you should reply to their questions in time. The purpose of WeChat marketing is to drain, not blindly pursue sales. We should embody our intentions in the process of communication.

4. The WeChat operation team searches every 15 minutes. You can reply in words or in words. Suggest pronunciation, fast and human. Choose a girl with a standard Mandarin and a soft voice.

5. Prepare the form in advance and record the information and objects sent. Remember not to give customers the impression of harassment. Customers who come to collect gifts can simply consult and confirm whether it is brought by WeChat.

Third, activity tracking feedback

Evaluate and improve activities afterwards. Establish WeChat customer files, and send information through WeChat when new goods are put on shelves or holidays. These customers can develop into loyal customers at a later stage.

The operation of this case is simple, and the key lies in the planning in advance and the execution in the matter. Such activities can use WeChat as a tipping point. Its word-of-mouth effect can often be obtained after the outbreak.

The traditional marketing method is to send posters and leaflets to users, but users often throw garbage baskets without looking at them, and the actual conversion rate is very low. People who use the function of people nearby are naturally willing to open a window to understand the world. All we have to do is shine light into the window and make people really move. . .

The above experience comes from teacher Tang Xingtong's "Digging the Community-4C New Rules in the Mobile Internet Age"

20 17.06.04