The article and this question remind me of a question that I've been thinking about for a long time-"How do opinions form". The following answer has a lot of space to discuss this question, but I think it is very appropriate to answer this question. The following is the official answer: it is sad that this text has caused such a huge communication effect. This article, which points out the way for "desperate college students", will make them fall into deeper despair after giving them a brief illusion of excitement. Because they will find it all useless. In the first half of the article, it seems to be full of logic to sort out the problems faced by college students: "the university curriculum is backward, the traditional industry has no space, and the professional knowledge is not right." Whether the plight of college students described by Ma Jiajia in his article is completely accurate or not, these problems do exist to varying degrees. (The bristle caused by this description is also an important factor in the mass dissemination of articles. ) Next, Ma Jiajia proposed solutions for the college students in front of these big pits. I summed up a road to success from my own experience and said, "This is the first few fair cases in the dividend of the times, not a case. Indeed, this is not a case, it is a case of a group of people. They have distinctive personal characteristics, clear thinking, clear goals, a group of followers, and created widely disseminated content and creativity. I call this kind of person a shaper. Just like the copy of the famous advertisement-"We can question them, praise them, and vilify them, but we can't ignore them. However, it is not easy to be a shaper. Excellent content creation ability, strong speech ability and independent personality charm are essential basic abilities. Even with these three points, it is not easy to get the most "initial attention". I don't know that many excellent contents are hidden in the vast ocean of bits, which also requires opportunities and self-marketing ability. Once the "initial attention" is formed, the virtuous circle of the shaper begins: the idea begins to spread through clicks-achieving staged success-forming a personal brand-bringing more personal charm-making the speech more convincing-and the idea gets more clicks and spread. Because in Weibo, especially in the WeChat era, the shaper began to occupy an increasingly important position. Information has become a purely supplied state, and everyone has become a purely supplied person. It takes a lot of time to read the subscribed news every day, so that there is often no strict verification and mode stage in the face of the opinions output by the shaper. In the past, people jumped from one link to another, discussed events or problems, and gradually formed opinions. Now, shaping opinions means opening one article after another, reading, sharing and closing. Then don't. Never before has it been so easy to acquire knowledge and establish an extremely easy point of view. This made the sculptor a great success in a few years. This successful way is unimaginable for people in the era of web 1.0, and it also brings an illusion to the sculptor-this is a universal road to growth. But the cruel fact is that people who can produce high-quality content are always rare. Even in a community like Zhihu that encourages individuals to share "knowledge, experience and opinions", only 4% of users still have more than 10 followers, not to mention how many of them can produce high-quality content. Of course, under the huge cardinal number, even if it is only 1%, it is not a small number. Every day, a lot of high-quality content is produced, and excellent creators emerge one after another. The witty remarks often make us fall into the illusion that everyone is a shaper. No, it's not. Only accounts for 1% of all users. More and more people are silent people. Ma Jiajia may have forgotten. Because the audience of this article is not these people with "shaper genes", but "desperate college students". Therefore, taking financial freedom as the goal, it is undoubtedly irresponsible to give a seemingly justified path and tell people to "pursue your financial freedom according to my methodology ~". The methodology that suits the shaper is not suitable for the silent majority. There is nothing new under the sun. The Internet age has given elites more opportunities to shine, but ordinary people are still ordinary people. Perhaps Ma Jiajia, standing at the top of the pyramid, didn't realize how likely he and the sculptors were to succeed. Perhaps it was his circle that made Ma Jiajia think that "connect-exchange-cycle" was so natural that he told young people these unusual suggestions. Obviously, this is just a successful study wrapped in the coat of the Internet. Perhaps it can effectively inspire young people to "run social networks", "mix circles to know more awesome people" and "connect, communicate and enter circulation". But after a while, people will find that all this is useless. Because there is no "shaper gene", I can't create brilliant or valuable content, and I have mixed it around, but I haven't communicated with people who are more awesome. In fact, awesome people only exchange with awesome people, and most people do. That's called work. As we all know, most people who pursue financial freedom end up piling up, piling up, piling up, piling up, piling up and piling up cannon fodder at the tip of the pyramid. This is another victory for the sculptor Ma Jiajia. Some people forwarded it, some people discussed it, some people believed it, and some people scoffed. The sound will dissipate and attention will be diverted, but something has entered people's minds, and the background sound of the times that keeps echoing seems to be stronger. So people struggled to move forward, but they kept going backwards and entered the past. Finally, please allow me to sincerely praise the PPT made by Teacher Bug. Learning from your PPT design is the biggest motivation for me to read Ma Jiajia's article.