Business card: Liu Mei, graduated from Beijing Foreign Studies University, majoring in English, EMBA from Shanghai Jiaotong University, manager of administration department and brand director of Ningbo Branch of China Ping An Life Insurance Company of China Insurance Co., Ltd.
Character testimony: From ordinary employees to department managers, Ping An Insurance Company trained me to be a successful person in the workplace. "Ping An" suits me very well, and I am willing to grow with the company.
199665438+February, entered China Ping An Insurance Company. I didn't know what insurance was for then. I didn't sign up until I saw the job advertisement in the newspaper. I didn't expect this to be 12.
When I entered Ping 'an, the company had more than 20 managers and forty or fifty salesmen, and the monthly premium income was tens of thousands of yuan. I was assigned to the customer service department, and the work number was 007. In other words, the customer service department has only seven staff members. At that time, due to the small business volume and few personnel, insurance renewal and information change were all in the customer service department, unlike the current customer service work, which is very meticulous and professional.
When I first entered the business, the main marketing methods were street stalls and "strangers". Street stalls are holidays and rest days. Hang banners and tables in streets and parks to promote insurance products to the public. "Strange worship" is the abbreviation of strange visit, that is, marketers sell insurance products door to door in the community. Perhaps it was because the public order was good at that time, and nine times out of ten households would open the door when the salesman knocked at the door. Because the company's popularity was relatively low at that time, whether it was setting up a stall on the street or "worshiping strangers", the salesman had to show others a copy of the company's business license first, make clear where Ping An Insurance Company was and what it did, and dispel people's concerns before introducing insurance products. At that time, people had little insurance awareness in their minds. The most frequently asked question is: Do you sell safes or safes? When people understand the concept of insurance, they often wonder: Why buy insurance? The country will support me. You can imagine how difficult it is to sell insurance.
On the other hand, the insurance was not easy to sell at that time because of the insurance company's own reasons: the product was single and the service could not keep up. At that time, the products of the company were monotonous, mainly children's insurance and accident insurance. At that time, our business computer system was very simple, and we could only do some basic data entry statistics, so we could not connect with the head office. Therefore, the service time and standards vary greatly, and the stability of service quality cannot be guaranteed. Now, our service has changed a lot. Let me talk about personnel first. Now our Ningbo company has nearly 300 managers. There are more than 3,000 insurance salesmen, many of whom are financial planners. With the gradual deepening of their work, the concept that buying insurance is buying planning has begun to be accepted by Ningbo citizens. In addition to the service system, Ping An now adopts the centralized management mode of backup platform. China Ping An Group Operation Management Center located in Zhangjiang is the first large-scale comprehensive operation management center in China. Total construction area180,000 square meters, which can accommodate12,000 people at the same time. The back-office data centers of more than 3,000 branches of Ping An Group can be integrated into the platform.
Time flies, I have been in the company for 12 years. Looking back on my work experience for more than ten years, what I feel most is that the services of insurance companies have changed, the public's understanding of insurance has changed, and I have changed with these changes.
In just over ten years, the company has grown from less than 100 people in the past to more than 3,000 people now, and the premium has increased from 1 10,000 yuan per month to 1 100 million yuan now. I witnessed the company grow from small to large, from weak to strong, and witnessed the insurance industry grow from a small sapling to a towering tree.
The hot keyword in this news: safe reported success.
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.