1, significant. A trademark is a sign that distinguishes it from other people's goods or services. It has a particularly remarkable distinguishing function and is easy for consumers to identify.

2. exclusivity. The owner of a registered trademark has the exclusive right to use his trademark. Protected by law, no one may use a trademark that is the same as or similar to its registered trademark without the permission of the trademark owner. Otherwise, it will constitute an infringement of the exclusive right of the registered trademark owner and will bear corresponding legal responsibilities.

3. Value. Trademark represents the quality and reputation of the trademark owner's production or operation, as well as the reputation and image of the enterprise. Trademark owners make trademarks valuable and increase the added value of goods through the creativity, design, application for registration, advertising and use of trademarks. The value of a trademark can be determined by evaluation. Trademarks can be transferred with compensation, and others can use them with the consent of the trademark owner.

4. Competitiveness. Trademark is the carrier of commodity information and a tool to participate in market competition. The competition between producers and operators is the competition of the quality and reputation of goods or services, and its manifestation is the competition of brand awareness. The higher the brand awareness, the stronger the competitiveness of its goods or services.

5. dependence. A trademark is a mark used on a commodity or service and cannot be separated from or attached to the commodity or service.

6.visibility. Trademark is a visual symbol composed of characters, graphics, letters, numbers, three-dimensional symbols and colors, and the combination of the above elements.

7. single The meaning of trademark refers to the ambiguity of consumers' understanding of the meaning represented by trademark as an exclusive legal symbol. The higher the ambiguity of a trademark, the higher the choice cost, because consumers need to choose one from multiple meanings.